Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Modeling error variance in job specification ratings: the influence of rater, job, and organization-level factors

The authors modeled sources of error variance in job specification ratings collected from 3 levels of raters across 5 organizations (N=381). Variance components models were used to estimate the variance in ratings attributable to true score (variance between knowledge, skills, abilities, and other characteristics [KSAOs]) and error (KSAO-by-rater and residual variance). Subsequent models partitioned error variance into components related to the organization, position level, and demographic characteristics of the raters. Analyses revealed that the differential ordering of KSAOs by raters was not a function of these characteristics but rather was due to unexplained rating differences among the raters. The implications of these results for job specification and validity transportability are discussed.     

Taxonicity of anxiety sensitivity: an empirical test among youth

Taxometric coherent cut kinetic analyses were used to test the latent structure of anxiety sensitivity (AS) among 371 youth. Anxiety sensitivity was indexed by the 18-item Childhood Anxiety Sensitivity Index (CASI; Silverman et al., J. Clin. Child Psychol. (1991), 20, 162-168). Two sets of manifest indicators of AS were constructed using the CASI: (1) three item-parcel manifest indicators: disease concerns, unsteady concerns, and mental illness concerns; and (2) nine single-item indicators representing each of these three facets of AS. Results from standard and short-scale MAXCOV procedures, internal consistency tests, analyses of simulated Monte Carlo data, and MAMBAC external consistency tests indicated that the latent structure of anxiety sensitivity among youth was taxonic. Estimated base rate of the observed AS taxon ranged between 13.6 and 16.5%. The present findings are discussed in terms of theoretical implications for the study of AS and vulnerability for anxiety psychopathology.     

Dependence on Wrongdoing in the Consumption of Meat: A Kantian Analysis

Kant's ethics is used by some as a defence of the exploitation of animals and is criticised by others for not recognising any moral relevance of the plight of animals. These appeals overlook the broad applicability of Kant's principles. In this article, I argue that Kant's ethics implies a duty to abstain from most meat and some other animal products derived from farming. I argue that there is a Kantian principle not to choose goods that have been derived from wrongdoing, with certain qualifications. This principle isolates the wrong of using others to commit wrongdoing on one's behalf. As has been argued by others, Kant's ethics implies that animal farming as we know it in our society almost universally involves wrongdoing and the slaughter of animals is especially tied to wrongdoing. I argue for a broad sense in which these ideas together imply that choosing farmed meat, and probably other animal products, is treating animal industry workers as mere means. Thus, we have a Kantian duty to abstain from these products.     

Marketing of Professional Counselors: A Q‐Sort Study of Best Practices

This quantitative Q‐sort research was designed to evaluate representations of counselor qualifications and to determine which configurations account for the variance in consumer preference and selection. The sample consisted of 161 graduate and undergraduate students in a regional university in Texas. An iterative inverse factor analysis produced 3 distinct factors that accounted for 65.85% of the variance in the data, explaining a majority of the differences in how consumers perceive counselor credentials.     

Who Knows? Knowledge Activation,Belief in Certainty of Knowledge,Maximization Tendencies and Need for Cognition in Answerability Judgments

In this study, investigating answerability judgments, 123 participants judged whether each of 46 general knowledge questions could currently be answered by themselves, by someone else, or by no one. There were 26 consensus questions (high expected consensus about their answerability) and 20 non-consensus questions. Before each question, half of the participants rated the extent of their knowledge related to the question. Results showed that answering consensus questions compared with non-consensus led to a lower proportion of “No one knows” answers. Moreover, in the knowledge rating condition compared with the control condition, participants choose “No one knows” proportionally less. Participants’ ratings of belief in certainty of knowledge were associated with more “Someone else knows” for the non-consensus questions. Moreover, tendency to maximization led to a higher proportion of “Someone else knows” options for the non-consensus questions. Finally, high need for cognition was associated with fewer choices of “Someone else knows.”     

Gender and appearance accuracy: Women’s advantage over men is restricted to dress items

Which aspects of people’s appearance do women remember better than men? Women were predicted to remember the dress-related items but not the physical characteristics of targets more accurately than men, given that the former might be a more female-relevant domain of interest among perceivers. Participants watched a videotaped target and then completed a surprise test of their memory for her/his appearance. Men were as accurate as women at remembering the target’s physical features but less accurate than woman at recalling what the target was wearing. Discussion focuses on the implications of these findings for eyewitness accuracy.     

Virtual killing

Debates that revolve around the topic of morality and fiction rarely explicitly treat virtual worlds like, for example, Second Life. The reason for this disregard cannot be that all users of virtual worlds only do the right thing while online—for they sometimes even virtually kill each other. Is it wrong to kill other people in a virtual world? It depends. This essay analyzes on what it depends, why it is that killing people in a virtual world sometimes is wrong, and how different virtual killings are wrong in different ways. I argue that killing people online is wrong if it is an instance of deliberately and non-consensually evoking disagreeable emotions in others. Establishing this conclusion requires substantial conceptual work, as virtual worlds feature new kinds of fictional agency, particular emotional responses to fiction, and unique ways in which the fiction of the virtual world relates to the wrongness of the killing.