Betting on a brand: How can trust game experiments inform a brand trust research agenda?

For brands to succeed, they often need consumers to trust them. This has prompted marketing and consumer behaviour researchers to examine what makes certain brands more trusted and how brands can identify themselves as trustworthy. For over 25 years, experimental economists, behavioural scientists and others have examined interpersonal trust using an exercise — the trust game — where participants put money at risk based on how trustworthy they think other people are. This research has remained largely separate from work on brand trust, but this critical review aims to identify findings and concepts from trust game-based research that are relevant to brand trust, and starts to develop an integrated research agenda for the future. In particular, it looks at how brand trust is measured, how brand trust might (or might not) be distinguished from transactional risk, and the heuristics and biases behind brand trust judgements and how these relate to brands' attempts to signal their trustworthiness.     

Development and description of an empirically based ecobehavioral treatment program for child maltreatment

Victims of child maltreatment and their families evince a myriad of behavioral problems, including deficits in parenting skills, social skills, safety skills, anger, stress, and financial management, mood disorders, and abusive behavior. Controlled treatment outcome studies in child maltreated samples have indicated that many of these problems are responsive to clinical intervention strategies. However, empirically based practitioners who treat child maltreatment are faced with the inevitable task of effectively integrating these treatments into their clinical programs. Therefore, this paper describes the development of an ecobehavioral treatment program for child maltreatment that is founded on a comprehensive integration of previously validated procedures. The program's development, and methods of assessment and intervention, will be underscored, including therapist training strategies, and solutions to problems that sometimes occur. Data in support of the program is examined, but primarily as a means to demonstrate how evaluative components may be utilized in practice settings to guide intervention. Copyright © 1999 John Wiley & Sons, Ltd.     

Cabinets and culture: Victorian anthropology and the museum context

Collections of material artifacts played a central institutional and intellectual role in Victorian anthropology. Ethnological theory argued that evolution in material technology recapitulated broader patterns of social evolution. Arrangement of artifacts into developmental typologies thereby provided heuristic exemplars by which theorists could chart the path of broader institutional change. Museums, in consequence, became centers for professional research and advancement. The central theoretical and disciplinary role of collections was tied to evolutionary theory. As the latter lost its preeminence in the first quarter of the twentieth century, so did museum settings decline in significance.     

Long-tailed macaques avoid conflicts during short-term crowding

Crowding has been viewed as a factor eliciting increased levels of aggression and tension in gregarious animals. The present study tested predictions derived from two models, the “density/aggression” model and the “active coping” model, which have been proposed to explain the responses of primates to crowding. In particular, we investigated the responses of a well-established group of long-tailed macaques (Macaca fascicularis) to short-term crowding. The group was periodically crowded for 2-3 hr into a familiar area. Control observations were carried out when the monkeys were in a six times larger enclosure. Data from 42 individuals belonging to different age-sex classes showed that only mild forms of aggression increased under the crowded condition. Crowding also resulted in a decrease in counteraggression, allogrooming, playing, and exploring the environment, while it produced an increase in huddling with companions. The frequency of reconciliation and redirection was not affected by crowding. These findings do not support either of the models but suggest that macaques adopt a “conflict-avoidance strategy” during short-term crowding. They reduce the risk of severe aggression in an environment where interindividual distances are small by simply decreasing the level of activity. Interestingly, however, when aggression occurs during crowding, tension reduction mechanisms such as reconciliation and redirection are used as often as in control conditions. © 1995 Wiley-Liss, Inc.     

Illusory correlation and attitude-based vested interest

The present studies test whether having a ‘vested interest’ in a particular outcome affects perceived covariation. Vested interest was defined as a function of whether Dutch university students were in favour or against the implementation of a threatening policy (receiving lectures in English as opposed to the native Dutch). In both studies subjects were told that this policy would be tried out at either their own or another comparable university, and that the university chosen would be the one with the greatest proportion of support for the plan. In Study 1 subjects (n = 151) were presented with statements expressing pro or contra attitudes and arguments to the policy. These were ostensibly derived from students at both universities but university affiliation was not indicated. In Study 2 (n = 114) similar information was provided but the statements were attributed to students from the two universities, such that there was an equal proportion of opposition/support for the plan at both universities. We hypothesized that illusory correlations would reflect the vested interest of attitude such that students opposing the policy would overestimate the proportion of opponents to supporters at their own university compared to those in favour of the policy. The results of both studies supported our hypothesis and they also revealed attitude to be a more important predictor of illusory correlation than perceived personal consequences for themselves. The prediction that illusory correlations would be weaker in Study 2 than in Study 1, because it provides less scope for bias, was not supported. The implications of these findings are discussed.     

Ottoman Women's Organizations: Sources of the past,sources for the future

In this article the author argues that for a full understanding of the women's movement in the Ottoman empire research on Ottoman women's organizations is essential. Based on her own research on the topic so far, she lists the potential sources for such research and their pitfalls and calls for (international) cooperation on the topic.     

Rhetorical Analysis Within a Pragma-Dialectical Framework

The paper reacts against the strict separation between dialectical and rhetorical approaches to argumentation and argues that argumentative discourse can be analyzed and evaluated more adequately if the two are systematically combined. Such an integrated approach makes it possible to show how the opportunities available in each of the dialectical stages of a critical discussion have been used strategically to further the rhetorical aims of the speaker or writer. The approach is illustrated with the help of an analysis of an `advertorial' published by R. J. Reynolds Tobacco Company.     

The social network of solidarity with migrants: The role of perceived injunctive norms on intergroup helping behaviors

Using an ego-centered network approach, we examine across two studies whether and how injunctive network norms—behaviors that are approved by alters—are related to majority members’ decisions to participate in helping actions supporting migrants. We hypothesize that the more people perceive their personal social networks as positive toward humanitarian actions for migrants, the more they consider their opinions on migration issues as self-defining, and the more they are willing to mobilize in helping behaviors. With a name generator approach, we collected personal social network data among majority members of Belgian, mobilized volunteers (Study 1, N = 204) and Swiss, non-mobilized participants (Study 2, N = 247). Results demonstrate the impact of injunctive network norms in promoting and maintaining helping actions for migrants, and the role of self-defining attitudes. Overall, the results highlight the importance of injunctive norms within personal social networks for participation in intergroup helping behaviors.