Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets.     

SPEECH CONVERGENCE AND SPEECH EVALUATION IN FACT-FINDING INTERVIEWS

The purpose of this study was to examine speech convergence and speech evaluation in fact-finding interviews conducted in the field. Forty interviewers (ERs), undergraduates enrolled in a class on interviewing processes, conducted 20–30 minute interviews with selected interviewees (EEs), business persons and professionals in fields of interest to the ERs. Speech behaviors examined included response latency, speech rate, and turn duration; these were coded per one minute intervals of each interaction. Time series regression procedures indicated that both ERs and EEs converged speech rate and response latency toward their interlocutors' performances of these behaviors. Although turn duration convergence did not characterize the entire data set, male-male dyads did converge significantly and male (ER)-female (EE) dyads significantly diverged turn duration. Regarding speech evaluation, there was some evidence that greater response latency similarity, greater speech rate and response latency convergence, and faster ER speech and slower EE speech were positively related to the competence and social attractiveness judgments of participants. Limitations and implications are discussed.