Eye movements when looking at print advertisements: the goal of the viewer matters

Viewers looked at print advertisements as their eye movements were recorded. Half of them were asked to rate how much they liked each ad (for convenience, we will generally use the term ‘ad’ from this point on), while the other half were asked to rate the effectiveness of each ad. Previous research indicated that viewers who were asked to consider purchasing products in the ads looked at the text earlier and more often than the picture part of the ad. In contrast, viewers in the present experiment looked at the picture part of the ad earlier and longer than the text. The results indicate quite clearly that the goal of the viewer very much influences where (and for how long) viewers look at different parts of ads, but also indicate that the nature of the ad per se matters. Copyright © 2007 John Wiley & Sons, Ltd.     

Finding the right case: the role of predictive features in memory for aviation accidents

Three experiments examined the role of story structure in memory for written aviation accident reports by both pilots and nonpilots. Accident reports follow a standard format providing setting, complication, decision and outcome information. Following the ‘predictive features’ model, it was hypothesized that expertise would facilitate recall, and that pilots would recall most effectively with the complication feature. Pilot and nonpilot participants read and recalled 4 (Experiment 1) or 8 (Experiment 2) accident reports. With four cases, pilots recalled more than nonpilots, but no difference was found with eight cases. A primacy effect for pattern of recall was found in Experiment 1 with the setting and complication features most effective in triggering case recall. When task difficulty was increased (Experiment 2), the complication feature alone was the most effective. In Experiment 3, we manipulated text structure and found that complication and decision features were better recognized than setting or outcome features by nonpilots. The finding across three studies that the complication feature was consistently the most effective for retrieving aviation accident reports supports the ‘predictive features’ model. Copyright © 2007 John Wiley & Sons, Ltd.     

The latent structure of anxiety sensitivity--revisited

Anxiety sensitivity has been implicated as a risk factor for the development and maintenance of panic and other anxiety disorders. Although researchers have generally assumed that anxiety sensitivity is a dimensional, rather than categorical, variable, recent taxometric research has raised questions concerning the accuracy of this assumption. The present study examined the latent structure of anxiety sensitivity by applying four taxometric procedures (MAXEIG, MAXCOV, MAMBAC, and L-Mode) to data collected from two large nonclinical samples (n = 1,025 and n = 744) using two distinct measures of anxiety sensitivity (Anxiety Sensitivity Profile and Anxiety Sensitivity Index-Revised). In contrast to previous taxometric analyses of anxiety sensitivity, results of the present research provided convergent evidence for a latent anxiety sensitivity dimension. Several potential explanations for the discrepancy between these findings and those of previous research are discussed, as well as the implications of these findings for the conceptualization and measurement of anxiety sensitivity.     

Predictors of Morale in U.S. Peacekeepers1

In this prospective study, we examined pre‐ and postmission predictors of morale in U.S. military peacekeepers deployed to Kosovo. After controlling for demographic and military characteristics, current general life stressors, unit cohesion, and reports of patriotism and nationalism were predictive of predeployment morale. We also found that positive military experiences, general overseas military stressors, and postdeployment unit cohesion were significant predictors of postdeployment morale after controlling for demographic and military characteristics and predeployment morale, cohesion, and patriotism/nationalism. The results suggest the need to broaden our understanding of the factors that may assist and motivate soldiers during demanding peacekeeping operations and the factors that may mitigate the impact of stressful demands and associated mission‐related strain.     

What lies beneath: Parenting style and implicit self-esteem

The current studies extend previous research on self-esteem by examining one of the likely origins of implicit self-esteem. Three studies showed that young adult children who reported that their parents were more nurturing reported higher implicit self-esteem compared with those whose parents were less nurturing. Studies 2 and 3 added a measure of overprotectiveness and revealed that children who reported that their parents were overprotective also reported lower implicit self-esteem. Moreover, Study 3 revealed that mothers’ independent reports of their early interactions with their children were also related to children’s level of implicit self-esteem. In all three studies, these findings remained reliable when we controlled statistically for participants’ explicit self-esteem. These findings contribute to a growing body of literature validating the construct of implicit self-esteem.     

Rats (Rattus norvegicus) encode the shape of an array of discrete objects

To navigate efficiently, a traveler must establish a heading using a frame of reference. A large body of evidence has indicated that humans and a variety of nonhuman animals utilize the geometry, or shape, of enclosed spaces as a frame of reference to determine their heading. An important and yet unresolved question is whether shape information from arrays of discrete objects and enclosed environments are represented, and utilized, in the same way. In the present study, rats were presented with a reference memory task in which they had to find water that was hidden in 1 of 4 discrete and unique objects placed at the vertices of a rectangle. The results indicate that rats could utilize both feature and geometry cues to locate the hidden goal. The rats' performance declined during transformation tests using a triangular array, indicating that the rats may have encoded the primary axis of the object array, rather than local cues, to direct their search.     

Parents' perceptions of pharmacological and cognitive-behavioral treatments for childhood anxiety disorders

Cognitive-behavioral therapy (CBT) and pharmacotherapy are the most well-established treatments for childhood anxiety disorders. This study examined how parents (N=71) seeking treatment for their child's anxiety disorder perceive the acceptability, believability, and effectiveness of these treatments. While both treatments were perceived favorably, CBT was rated as more acceptable, believable, and effective in the short- and long-term. Children's treatment history influenced parents' perceptions of pharmacotherapy, with parents of children with no treatment history perceiving medication treatment as less acceptable and believable than parents of children with a history of medication alone or in combination with behavior therapy. No effect of treatment history was found for perceptions of CBT. Significant positive correlations emerged between parents' perceived acceptance and believability for pharmacotherapy and child age and level of dysfunction due to their child's anxiety, respectively. The level of the child's anxiety was not significantly correlated with parents' perceptions of either CBT or pharmacotherapy. Our results suggest that parents of anxious children prefer CBT to medication for the treatment of their child's anxiety disorder. Directions for future research are discussed.     

Body vigilance in nonclinical and anxiety disorder samples: structure, correlates, and prediction of health concerns

The Body Vigilance Scale (BVS) is a measure developed to assess one’s conscious attendance to internal cues. The present report investigated the structure, correlates, and predictive utility of the BVS in nonclinical (N = 442) and anxiety (N = 135) disorder samples. The findings of Study 1 suggest that the BVS is 1-dimensional in a nonclinical sample, and Study 2 replicated the factor structure of the BVS in an anxiety disorder sample. Correlations between the BVS and related (i.e., anxiety sensitivity) and unrelated (i.e., social anxiety) variables were consistent with predictions in both studies. Study 2 also showed that body vigilance is primarily elevated in patients with panic disorder relative to other anxiety disorders. Relative elevations in body vigilance were also observed for patients with hypochondriasis and generalized anxiety disorder. The BVS also demonstrated a specific association with medical utilization and health-related safety-seeking behaviors after controlling for related variables in nonclinical and anxiety disorder samples. The implications of our findings for the nature and measurement of body vigilance as a predictor of health concerns in anxiety disorders are considered.     

Specificity of disgust sensitivity in the prediction of behavioral avoidance in contamination fear

This study examined the specificity of disgust sensitivity in predicting contamination-related anxiety and behavioral avoidance. Participants high (n=26) and low (n=30) in contamination fear completed self-report measures of disgust sensitivity, contamination cognitions (overestimation of the likelihood and severity of contamination from everyday objects), anxiety, and depression. They then completed three randomly presented contamination-based behavioral avoidance tasks (BATs) that consisted of exposure to a used comb, a cookie on the floor, and a bedpan filled with toilet water. Results indicated that disgust sensitivity was significantly associated with anxious and avoidant responding to the contamination-related BATs. This association remained largely intact after controlling for gender, contamination fear group membership, anxiety, and depression. Contamination cognitions were also significantly related to BAT responses. However, this relationship was fully mediated by disgust sensitivity. These findings indicate that disgust sensitivity has a specific and robust association with contamination concerns commonly observed in obsessive compulsive disorder. The findings are discussed in the context of a disease-avoidance model.