How do People Evaluate Objects? A Brief Review

Evaluation can be defined either as the process of determining the liking of an object or as responding in an evaluative manner to objects. It can be studied by examining the evaluative responses that objects evoke. After justifying these definitions and this approach to the study of evaluation, I present a brief overview of what is known about the variables that influence evaluative responding. Finally, I describe the Associative-Propositional Evaluation model as an example of a theory about the mental processes that are assumed to underlie evaluative responding.     

Semisupervised category learning: The impact of feedback in learning the information-integration task

In a standard supervised classification paradigm, stimuli are presented sequentially, participants make a classification, and feedback follows immediately. In this article, we use a semisupervised classification paradigm, in which feedback is given after a prespecified percentage of trials only. In Experiment 1, feedback was given in 100%, 0%, 25%, and 50% of the trials. Previous research reported by Ashby, Queller, and Berretty (1999) indicated that in an information-integration task, perfect accuracy was obtained supervised (100%) but not unsupervised (0%). Our results show that in both the 100% and 50% conditions, participants were able to achieve maximum accuracy. However, in the 0% and the 25% conditions, participants failed to learn. To discover the influence of the no-feedback trials on the learning process, the 50% condition was replicated in Experiment 2, substituting unrelated filler trials for the no-feedback trials. The results indicated that accuracy rates were similar, suggesting no impact of the no-feedback trials on the learning process. The possibility of ever learning in a 25% setting was also researched in Experiment 2. Using twice as many trials, the results showed that all but 2 participants succeeded, suggesting that only the total number of feedback trials is important. The impact of the semisupervised learning results for ALCOVE, COVIS, and SPEED models is discussed.     

Social representations and intergroup conflicts: Who's smoking here?

We studied the influence of explicitating a social conflict between smokers and nonsmokers on the social representations held about tobacco. Two representations were found: a psychological' representation which was defined by psychological explanations of the causes of beginning to smoke, a characterization of smokers as psychologically disturbed, and negative feelings towards smokers; a second defensive representation which attributes smoking to social factors, and hold both a positive stereotype of smokers and positive feelings towards smokers. The percentage of smokers who adhere to the defensive representation increased significantly when the conflict was made salient. Non-smokers were not influenced by the explicitation of the social conflict. The structure of each representation was analyzed. It was found that in the psychological' representation the structuring element was the negative stereotype of smokers. By contrast, the structuring element in the defensive representation was identification with smokers. The implicatlons of this data for theories of both intergroup relations and social representations are discussed.     

Asymmetrical cross-language priming effects

Three experiments were conducted to examine cross-language priming in bilinguals. The first was a cross-language primed lexical decision task experiment with Chinese-English bilinguals. Subjects made lexical decisions about primary associate targets in the two languages at the same rate, but priming occurred only when the prime was in their first language (L1), Chinese, and the target was in their second language (L2), English. Experiment 2 produced the same pattern of asymmetrical priming with two alphabetic languages, French and Dutch. In Experiment 3, the crucial stimuli were translation equivalents. In contrast to the results of Experiments 1 and 2, priming occurred across languages in both the L1-L2 and L2-L1 conditions. However, this priming was also asymmetrical, with more priming occurring in the L1-L2 condition. A tentative separate-interconnected model of bilingual memory is described. It suggests that the representations of words expressed in different languages are stored in separate memory systems, which may be interconnected via one-to-one links between same translation-equivalent representations as well as meaning-integration processes.     

The correlation of P-center adjustments with articulatory and acoustic events

To evaluate articulatory models of perceptual center (P-center) location, listeners performed perceptual adjustments on stimuli which were extracted from a corpus of articulatory data. To avoid streaming effects, the stimuli were not edited to obtain temporal variation; instead, they varied in stress and segmental content. Adjustments were evaluated as to their simultaneity with acoustic and articulatory events. The first experiment yielded various articulatory and acoustic correlates of P-center location; the second yielded different articulatory predictors and no acoustic effective predictors. Multiple correlation analyses showed a variation from P-center locations predicted by the articulatory events that were associated with other predictors. Thus, P-center locations do not correspond to any particular kinematic articulatory event, but rather to a complex of events taken from throughout the stimuli. These results are discussed in terms of their relevance to a model of P-centers as indices of underlying gestural timing.     

Odor quality: Discrimination versus free and cued identification

Eighty-two adults, ranging in age from young to elderly, performed odor-quality discrimination and both free and cued identification on six odorants presented at two intensity levels. The odorants simulated the real-world substances banana, licorice, cherry/almond, wintergreen, clove, and lemon. Performance on all three tasks declined with age, but improved with stimulus intensity. Performance at discrimination benefited from the mere availability of the six names during testing. Performance in cued identification far exceeded that in free identification and, for young and middle-aged adults, fell close to that for discrimination. For elderly adults, however, performance in cued identification fell substantially below that in discrimination. Although not entirely free of cognitive influences, discrimination seems to offer particularly clear resolution of alterations in olfactory functioning.     

Personality, birth order and attachment styles as related to various types of jealousy

The relationships between jealousy, personality, attachment styles and birth order were examined in a sample of 100 Dutch men and 100 Dutch women. Three types of jealousy were examined: reactive jealousy (a negative response to the emotional or sexual involvement of the partner with someone else), preventive jealousy (efforts to prevent intimate contact of the partner with a third person), and anxious jealousy (obsessive anxiety, upset, and worrying about the possibility of infidelity of the partner). The three types of jealousy were not at all related to egoism and dominance, but significantly correlated with neuroticism, social anxiety, rigidity and hostility. Only among women was a low self-esteem correlated with jealousy. On all three jealousy measures, those with an anxious-ambivalent attachment style were more jealous than those with an avoidant style, with those with a secure attachment style being the least jealous. Attachment style was strongly related to most personality dimensions, but the effects of attachment style upon jealousy stayed virtually the same when controlling for personality factors. The most important finding in the present study was that laterborns were more jealous according to all three measures than firstborns, a finding that was not due to personality differences between first- and laterborns, nor to differences in attachment style, gender or occupational level of the father. Because some evidence was found that only borns were slightly less jealous than firstborns, it is suggested that the experience of exclusive love and attention in one's childhood, leads to a lower level of jealousy among firstborns.     

High blushing propensity: fearful preoccupation or facial coloration?

Twenty-seven women with high scores on the Blushing Propensity Scale (BPS) and 26 women with low BPS scores were exposed to two different video segments. One video showed the subject's own singing, recorded in a previous session and the other video showed a segment of Hitchcock's movie Psycho. During the experiment, facial coloration, facial temperature, and skin conductance level were measured. In addition, subjects' blushing intensity was judged by raters. Finally, subjects were asked to rate their blushing intensity and fear of blushing during the video presentations. Subjects generally blushed more during the presentation of their singing than during comparison stimulation, as measured physiologically. There were no between group differences in this respect. No differences were found between the two groups on raters' judgements about blushing intensity. However, high BPS subjects dramatically overestimated their blushing intensity and were more afraid of blushing than low BPS subjects. During the mere presence of the raters, high BPS subjects tended to show a relatively strong coloration. Thus, the BPS seems to reflect both a fearful preoccupation and a stronger facial coloration.