Practicing Engineering Ethics in Global Context: A Comparative Study of Expert and Novice Approaches to Cross-Cultural Ethical Situations

Science and Engineering Ethics - Engineers and other technical professionals are increasingly challenged by the impacts of globalization. Further, engineering educators, technical managers, and...     

The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements

Viral advertising has become a popular form of persuasive communication to promote brands on social media. Extant research on viral advertising has focused mostly on evaluating content characteristics as drivers of virality, but very few studies have examined the potential influence of consumers' personality variables that affect their information processing and subsequent ad‐sharing behavior. By taking a consumer‐centric approach, two experimental studies were conducted to examine how consumer's need for cognition (NFC: high vs. low) interacts with message appeal (emotional vs. informational) used in the branded viral advertisements and extent of brand information (high vs. low brand prominence) present in the branded viral advertisement to influence consumers' intentions to share viral advertisements. As compared with low‐NFC individuals, high‐NFC individuals reported higher sharing intentions for viral ads that use informational appeal and also for an emotional viral ad where brand prominence is high. This finding is consistent with the elaboration likelihood model (ELM). Further, the results of these studies show an interesting finding that contradicts the existing understanding originating from ELM; that is, high‐NFC individuals reported higher sharing intentions for viral ads with an emotional appeal as compared with low‐NFC individuals, even when the brand prominence is low. Possible explanations and implications of the findings are discussed in this paper.     

Neighborhood Stress and Life Satisfaction: Is there a Relationship for African American Adolescents?

Applied Research in Quality of Life - This study identified associations between perceived neighborhood stress and adolescents’ perceptions of life satisfaction. African American adolescents...     

Predatory aggression in the mink (Mustela vison): Roles of serotonin and food satiation

5-Hydroxytrypotophan at a dose of 50 mg/kg intraperitoneally (i.p.) sharply increased neural serotonin (5-HT) levels in mink and considerably inhibited that animal's predatory attack on rats. Intraperitoneal injection of 5-HT (10 and 20 mg/kg) did not influence such rat-killing. Neural levels of 5-HT or 5-hydroxyindoleacetic acid (5-HIAA) and subsequent aggression by the predator did not change to any great degree after ingestion of a single meal. Abundance of natural mink food for 3 days was associated with an increased level of 5-HIAA in the lateral hypothalamus and the amygdala as well as with an increased latency to attack and to kill rats. 5-HT seems to represent an endogenous factor that inhibits predatory attack by the mink; this effect appears to function through increased metabolism of 5-HT in some brain regions, which is evident after abundant intake of tryptophan with the natural diet.     

Intersexual aggression and male sexual activity in captive rhesus macaques

Rape has been posited to be an outgrowth of male reproductive strategies. Forced copulations may have evolved as a consequence of the low parental investment made by males in producing and raising offspring. We designed a laboratory experiment which paired rhesus macaque males with females in order to assess the influence of intersexual aggression on male sexual activity. Younger and older adult males had comparable levels of sexual behavior, but younger males were more aggressive towards females than were older males. In addition, females threatened younger males more than older males. Male attacks on females did not result in sexual intercourse. On the contrary, a negative correlation existed between male aggression towards females and male success at achieving intromissions. Female aggression towards males appeared to be an effective tactic which reduced the chances of sexual intercourse. We conclude that intersexual aggression acts either as a mechanism of dominance assertion or as a means to increase spatial distance between individuals. These data do not support the idea that rape in humans has an evolutionary foundation derived from male reproductive strategies.     

On the economical arrangement of tools; the harmonic series and the properties of space

The Psychological Record -