Blood donation is an act of benevolence rather than altruism.

OBJECTIVES: Blood donation is described as an archetypal altruistic behavior, and recruitment/retention campaigns emphasize altruism. Here, a benevolence hypothesis for blood donation (both the donor and recipient benefit) rather than the altruism hypothesis (only the recipient gains) is proposed. DESIGN: Three United Kingdom-based studies contrasted benevolence and altruism: (a) a 6-month prospective study of blood donor behavior (Study 1: N = 957), (b) a cross-sectional study of blood donors' intentions (Study 2: N = 333), and (c) an experimental study examining the effect of benevolent and altruistic messages on willingness to help across high- and low-cost helping behaviors for committed and noncommitted blood donors (Study 3: N = 200). MAIN OUTCOME: Donor behavior and intentions-willingness. MEASURES: Beliefs in personal and societal benefit (Time 1) and actual donations (Time 2) were assessed in Study 1; beliefs in benevolence, altruism, hedonism, and kinship along with donation intentions were assessed in Study 2; and empathy, donor commitment, and willingness to donate blood, money, fund-raise, and staff a telephone helpline were assessed in Study 3. RESULTS: Beliefs in personal rather than societal benefit predicted actual future donation. A path model showed that only beliefs in benevolence were associated with intentions to donate. Committed blood donors were more willing to donate blood when exposed to a benevolent message rather than an altruistic one. This effect was not observed for other forms of helping. CONCLUSIONS: The benevolence hypothesis is supported, suggesting that blood donor motivation is partly selfish. Blood donation campaigns should focus on benevolent rather than purely altruistic messages.     

Predicting future blood donor returns: past behavior, intentions, and observer effects.

A prospective design was used to explore the efficacy of 6 factors (e.g., intentions) to predict the number of future blood donations in an initial sample of 630 blood donors. Differential predictions are made for the roles of past behavior and intentions with respect to occasional (4 or fewer previous blood donations) and regular (5 or more previous blood donations) blood donors. Intentions were predictive for occasional donors, and past behavior was predictive for regular donors. Furthermore, for regular donors only, an inverted U-shaped curve explained the relationship between past behavior and future behavior. Finally, it is reported that observing others fainting produces a reduction in the number of future donations for occasional donors. The theoretical and practical implications of these findings are discussed.     

The five factor model of personality: Openness a distinct but related construct

It has been argued that the Openness (O) dimension from the five factor model (FFM) of personality may in fact be an associate of the ability domain more than the personality domain. This paper explores this hypothesis using a sample of 101 managers. Participants completed the NEO-FFI and a measure of ability assessing the construct as typical performance. This measure was an occupational specific measure of typical intellectual engagement (TIE), termed the “problem solving through challenge” PSC scale. A combination of LISREL CFA and hierarchical multiple linear regression (HMLR) indicated that in fact O was a distinct but related construct to the other four dimensions of the FFM (N, E, A and C), but that O was more strongly correlated with PSC than the other dimensions. These results are taken to indicate that O, while associated with personality, assesses something to do with problem solving as a personality trait. Further the results suggest that E linked O to the other personality scales.     

Simulation of neural sets

A program has been written for the PDP-8/I computer which simulates the behavior of 64 model neurons which may be connected together to form a functional neural net. The simulation includes provisions for studying the possible mechanisms of learning in real systems. Operation of the net requires inputs from either a robot or a robot simulator program and output from the net serves as input to such a robot, so that the entire system investigates the Behavior of an organism and its brain in interaction with an environment.     

The concept of parsimony in factor analysis

The concept of parsimony in factor analysis is discussed. Arguments are advanced to show that this concept bears an analogic relationship to entropy in statistical mechanics and information in communication theory. A formal explication of the term parsimony is proposed which suggests approaches to the final resolution of the rotational problem. This paper provides the rationale underlying Carroll's (2) analytical solution for approximating simple structure, and the solutions of Saunders (7) and Neuhaus and Wrigley (5).