Cultural Adaptation of New Affective Well-Being Measure in Hindi-Speaking Youth: Scale of Positive and Negative Experience

This study is an attempt to culturally adapt the Scale of Positive and Negative Experience (SPANE, Diener et al. in Soc Indic Res 97(2):143–156, 2010) in the Indian context. The study was conducted on youth in the age range of 15–24 years (N = 966), and reliability and factorial validity of translated version (in Hindi) of SPANE were calculated. Convergent validity of translated scale was also examined with different measures of well-being (life satisfaction, psychological distress, and happiness) and positive expectations scales (optimism and self-efficacy). Results supported the original two-factor structure of SPANE, and the scale also demonstrated adequate internal consistency. Further analyses revealed structural invariance for scale items across gender, different age groups (adolescents and young adults), different residential areas (urban and rural), and different socioeconomic levels. Results also provided a support for the convergent validity of the Hindi version.     

Analyzing Big-Five Personality Traits of Indian Celebrities Using Online Social Media

Personality traits analysis has been an active area of research in information systems and its cognate disciplines. However, there are multiple challenges faced by questionnaire-based measurement of personality traits including low response rate and limited access to the individuals. This research paper presents a social media-based approach to determine the Big-Five personality traits of different groups of celebrities. First, authors collected the Twitter posts of celebrities in different professions and used IBM’s Watson Personality Insights tool to determine the personalities of these celebrities. Next, with the help of statistical analysis and visualization techniques, authors determined the personality pattern within and across the group of celebrities. The results demonstrate that there is significant difference across groups of celebrities on three of the Big-Five personality traits—Openness, Agreeableness, and Extraversion. However, there is no significant difference among the celebrity groups on the Conscientiousness and Neuroticism trait.     

Can supporting a cause decrease donations and happiness? The cause marketing paradox

In two laboratory and one pilot field study, we demonstrate that cause marketing, whereby firms link products with a cause and share proceeds with it, reduces charitable giving by consumers, even when it is costless to the consumer to buy on CM (versus not); further, instead of increasing total contribution to the cause, it can decrease it. Consumers appear to realize that participating in cause marketing is inherently more selfish than direct charitable donation, and are less happy if they substitute cause marketing for charitable giving. Our results suggest that egoistic and empathetic altruism may have different effects on happiness.     

Is scent‐enhanced memory immune to retroactive interference?

Research shows that scent enhances memory for associated information. Current debate centers around scent's immunity to “retroactive interference,” i.e., reduced memory for earlier-learned information after exposure to additional, subsequently-learned information. This paper demonstrates that scent-enhanced memory is indeed prone to retroactive interference, but that some of the information lost is restored using a scent-based retrieval cue. Two process explanations for interference effects are proposed, with the evidence providing more support for an inhibition rather than a response competition explanation. The results enhance our understanding of the encoding and retrieval of olfactory information from long-term memory, and reasons why interference occurs.     

Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory

This research extends the dual coding theory of memory retrieval (Paivio 1969, 2007) beyond its traditional focus on verbal and pictorial information to olfactory information. We manipulate the presence or absence of olfactory and pictorial stimuli at the time of encoding (study 1) or retrieval (study 2) and measure the impact on verbal recall. After a time delay, scent enhances recall of verbal information, and scent-based retrieval cues potentiate the facilitative effect of pictures on recall. These results cannot be attributed merely to increased elaboration at the time of exposure.     

The benefit of symbols: monkeys show linear, human-like, accuracy when using symbols to represent scalar value

When humans and animals estimate numbers of items, their error rate is proportional to the number. To date, however, only humans show the capacity to represent large numbers symbolically, which endows them with increased precision, especially for large numbers, and with tools for manipulating numbers. This ability depends critically on our capacity to acquire and represent explicit symbols. Here we show that when rhesus monkeys are trained to use an explicit symbol system, they too show more precise, and linear, scaling than they do using a one-to-one corresponding numerosity representation. We also found that when taught two different types of representations for reward amount, the monkeys systematically undervalued the less precise representation. The results indicate that monkeys, like humans, can learn alternative mechanisms for representing a single value scale and that performance variability and relative value depend on the distinguishability of each representation.     

Let your preference be your guide? Preferences and choices are more tightly linked for North Americans than for Indians

Using experimental paradigms from economics and social psychology, the authors examined the cross-cultural applicability of 3 widely held assumptions about preference and choice: People (a) recruit or construct preferences to make choices; (b) choose according to their preferences; and (c) are motivated to express their preferences in their choices. In 6 studies, they compared how middle-class North American and Indian participants choose among consumer products. Participants in both contexts construct nonrandom preferences at similar speeds. Those in Indian contexts, however, are slower to make choices, less likely to choose according to their personal preferences, and less motivated to express their preferences in their choices. The authors infer that the strong link between preferences and choices observed among North Americans is not a universal feature of human nature. Instead, this link reflects the disjoint model of agency, which prescribes that people should choose freely on the basis of their preferences. In contrast, Indian contexts reflect and promote a conjoint model of agency, according to which agency is responsive to the desires and expectations of important others and may require restraining one's preferences. (PsycINFO Database Record (c) 2008 APA, all rights reserved).     

“Do You See and Hear More? A Study on Telugu Perception Verbs”

Journal of Psycholinguistic Research - Verbs of perception describe the actual perception of some entity and it is emphasized by earlier researchers that lexicon in languages is...     

The effect of line configuration on perceived numerosity of dotted lines

Estimates of the number of objects in a line are made in many different situations. This paper demonstrates that besides the actual number of dots, aspects of line configuration affect the perceived numerosity of dotted lines. Experiment 1 provides evidence that the highly studied “clutter effect” in distance perception research replicates to the numerosity domain so that lines made up of more segments are perceived to contain more dots. Experiments 2–5 provide nomological validity for the recently proposed “direct distance” effect in distance perceptions by showing that numerosity perceptions are higher the greater the euclidean length between the line end points and by manipulating euclidean length in three orthogonal ways: the relative length of segments (Experiment 2), the angle between segments (Experiment 3), and the general direction of segments (Experiment 4). Experiment 5 conceptually replicates the results of Experiments 2–4 utilizing stimuli-based versus memory-based judgments and a discrimination task. Experiments 6 and 7 extend the research on spatial perception by demonstrating that the use of euclidean length as a source of information is inversely related to line width, with width varied through clutter (Experiment 6) and total line length (Experiment 7). Overall, the results demonstrate that the robustness of the euclidean length effect is contingent on the salience of alternative spatial heuristics-specifically, euclidean width. Theoretical implications are discussed.     

The road to learning “who am I” is digitized: A study on consumer self-discovery through augmented reality tools

Today, digital tools offer multiple avenues for consumers to learn about themselves. Self-discovery or knowing “who am I” is fundamental to our everyday experience. However, there is a paucity of research that investigates the “how and why” of self-discovery, made possible by technological advancements. Adopting the theoretical tenets of extended self, possible selves, storied selves, and the twin metaphors of self and identity, we follow a multimethod qualitative approach to explore consumer self-discovery in the context of AR-based makeup and grooming apps and filters. We establish a framework for AR-facilitated self-discovery by analyzing the data obtained via Netnography and 22 in-depth interviews. The findings suggest that digital tools enable the discovery of previously unknown facets of the consumers' self-concept. Theoretically, this study demystifies the process of technology-enabled self-discovery, which is related to better life decisions and consumer well-being. Brands may apply these insights to inculcate the discovery components into the AR design, which can facilitate the adoption of new products. Finally, this study highlights the possible challenges to be avoided to ensure consumer well-being while using AR-enabled digital tools.