Attitude change following persuasive communication: Integrating Social Judgment Theory and the Elaboration Likelihood Model

An experiment was conducted to examine the influence of the perceived extremity of a message and motivation to elaborate upon the process of persuasion. The first goal was to test a model of attitude change relating Social Judgment Theory to the Elaboration Likelihood Model. The second objective was to develop an instrument to measure attitude structure (latitudes of acceptance, non-commitment, and rejection) that allowed for a more refined assessment of the discrepancy between the position advocated in a message and the recipient's initial attitude. The main dependent variable was the attitude towards the use of automobiles in relation to environmental issues. Subjects were confronted with a message located in their own latitude of acceptance, rejection or non-commitment. Shortly after, a second measurement of attitude took place. The results showed that messages within the latitudes of non-commitment gave rise to the greatest attitude change. The data support the susceptibility hypothesis that subjects elaborate messages mainly in the latitude of non-commitment.     

Grading the ‘cultural literacy’ project

The essay examines the argument advanced by E.D. Hirsch, Jr., for instituting ‘cultural literacy’ as a fundamental priority of schools. A number of confusions and equivocations in Hirsch's reasoning are identified, and the propensity of his project to indoctrinate is exposed. Among the features of Hirsch's argument shown to be troubling are his shifting construal of ‘language’, his inconsistency about the requirements of cultural literacy, and his uncritical relation to traditional images of the American past and present. The upshot is to raise the question why Hirsch's project has elicited wide support and praise.     

Referenzsemantik in der Partnermodellierung

How can we explain that an assertion on something perceived can be understood in the same manner by somebody who cannot perceive that scene? This problem bases the interest in computational linguistics in how listener modeling could possibly be harmonized with reference semantics. Mental images substituting real perception appear as a way out. The architecture of the listener model has to be adapted to the creation and use of such pictorial data structures. Furthermore, the relation between the latter and a verbal (i. e., propositional) representation must be understood. The resulting architecture of a listener model with reference semantics can be employed to solve communicational problems from three general classes in a better way, as is demonstrated by an example implementation.     

Christian‐Muslim relations: Some current themes

The recent writings dealing with Christianity and Islam, written for very different audiences, point to some common current themes in Christian‐Muslim relations. Taking Bill Musk and Ziauddin Sardar as starting points, the article discusses the importance of secularism, mutual mistrust and the efficacy of religious faith to deal with contemporary problems as major concerns which must be addressed in any meaningful dialogue between Christianity and Islam today.     

The dispositional shift in attribution over time

Two experiments examined the effect of time on causal attributions. In Experiment I, subjects who described themselves into a tape recorder assumed more personal responsibility for their behavior after 3 weeks' time than others who explained their behavior immediately after its occurrence. In Experiment II, actor-subjects took part in a getting acquainted conversation and explained their behavior more dispositionally and less situationally after 3 weeks' time than they had initially, while observer-subjects experienced no change over time. Results were interpreted in terms of an altered self-perspective in memory and the diminished salience of situational details over time.     

Training Counselors for Special Education

Through a one-year internship, counselors develop attitudes and competencies needed to promote the career development of handicapped high school students. This new specialty in the counseling field, although it incorporates elements of rehabilitation, school, and vocational counseling, occurs within the framework of special education classes in regular high schools, and therefore is markedly different from any existing specialty. The role model developed in this project, now in its fifth year, stresses outreach, planning, and an active part for the counselor. This approach has been found effective both with handicapped and with learning disabled students in several urban schools.     

Criterion-related and construct validity of the Career Maturity Inventory Competence Test with ninth-grade pupils

The purpose of this study was to examine the criterion-related and construct validity of the Career Maturity Inventory Competence Test. The Competence Test, Attitude Scale, and Cognitive Vocational Maturity Test were administered to 260 ninth-grade pupils in a rural junior high school to determine whether the variables were interrelated as hypothesized in theCrites (Theory and research handbook for the Career Maturity Inventory. Monterey, Calif.: CTB/McGraw-Hill, 1973) model of career maturity. The results show that, as predicted, the Competence Test is more highly correlated with the Cognitive Vocational Maturity Test than it is with the Attitude Scale. Also, as predicted, the subscales of the Competence Test are intercorrelated between .40 and .69. However, the correlations of the Attitude Scale with the Competence Test total score and the Cognitive Vocational Maturity Test total score are higher than the theoretical expectation.