Word of mouth and interpersonal communication: A review and directions for future research

People often share opinions and information with their social ties, and word of mouth has an important impact on consumer behavior. But what drives interpersonal communication and why do people talk about certain things rather than others? This article argues that word of mouth is goal driven and serves five key functions (i.e., impression management, emotion regulation, information acquisition, social bonding, and persuasion). Importantly, I suggest these motivations are predominantly self- (rather than other) serving and drive what people talk about even without their awareness. Further, these drivers make predictions about the types of news and information people are most likely to discuss. This article reviews the five proposed functions and well as how contextual factors (i.e., audience and communication channel) may moderate which functions play a larger role. Taken together, the paper provides insight into the psychological factors that shape word of mouth and outlines additional questions that deserve further study.     

Age-Related Changes in Temporal Allocation of Visual Attention: Evidence From the Rapid Serial Visual Presentation (RSVP) Paradigm

The present study explored the temporal allocation of attention in groups of 8-year-old children, 10-year-old children, and adults performing a rapid serial visual presentation task. In a dual-condition task, participants had to detect a briefly presented target (T2) after identifying an initial target (T1) embedded in a random series of distractors. A single-condition control task required participants to detect T2 without first identifying T1. The attentional blink (AB) reflects impairments in T2 detection due to the previous identification of T1. Although the amplitude of the AB (difference in T2 detection performance between the single task and the dual task) was found to be similar across age groups, its temporal expression (as a function of the T1–T2 lag) differed across age groups. Our results revealed age-related changes a) in the duration of the first lag(s) sparing effect (longer in the younger age groups), b) in the peak position of the AB (temporal displacement toward later lags in the younger age groups), and c) in the width of the AB (T2 impairments occurring for T1–T2 intervals of 400 ms and 500 ms in 8-year-old children, 300 ms in 10-year-old children, and 200 ms and 300 ms in adults). We discuss these differences in terms of changes in the efficiency of perceptual selection and inhibitory processes (attentional gating mechanisms) during development.     

Beyond Viral: Interpersonal Communication in the Internet Age

Contemporary scholarship on mindfulness casts it as a form of purely nonevaluative engagement with experience. Yet, traditionally mindfulness was not intended to operate in a vacuum of dispassionate observation, but was seen as facilitative of eudaimonic mental states. In spite of this historical context, modern psychological research has neglected to ask the question of how the practice of mindfulness affects downstream emotion regulatory processes to impact the sense of meaning in life. To fill this lacuna, here we describe the mindfulness-to-meaning theory, from which we derive a novel process model of mindful positive emotion regulation informed by affective science, in which mindfulness is proposed to introduce flexibility in the generation of cognitive appraisals by enhancing interoceptive attention, thereby expanding the scope of cognition to facilitate reappraisal of adversity and savoring of positive experience. This process is proposed to culminate in a deepened capacity for meaning-making and greater engagement with life.     

A linear interval to voltage device for oscilloscope display

A linear interval to voltage device is described for oscilloscope displays. A schematic diagram is included.