A Cross-Cultural Content Analysis of Children's Television Advertisements

Two sets of television advertisements were video-recorded from weekend children's television in London and New York and were coded by two white women in terms of their gender-role portrayals. The advertised products covered by this analysis included snack and fast food, toys and breakfast cereal. Each advertisement was coded according to nine criteria including the ethnicity and gender of the people appearing, gender of central figure and of any voice over in the commercial, presence or absence of music, and other sales-related content. In general, males were more numerous than females in both American and British advertisements. There were more similarities than differences between the two national markets in terms of the nature of gender-role portrayals, with males generally occupying more central and authoritative positions. Only two analyses yielded significant differences. Girls outnumbered boys in American commercials, but the opposite was true of British commercials. Hispanic males were present in American commercials but not in British commercials.     

The Imaginary Audience, Self-Consciousness, and Public Individuation in Adolescence

ABSTRACT In this study, we examined the construct of the imaginary audience (Elkind & Bowen, 1979), presumably a precipitant of adolescent egocentrism, as it relates to public individuation and self-consciousness. We hypothesized that the imaginary audience inhibits public individuation and represents a critical form of public self-consciousness. We also argued that the imaginary audience is a normal aspect of early adolescent development that diminishes in the context of secure parental relationships by late adolescence but remains salient if these relationships are insecure. These hypotheses were examined in a cross-sectional study of 850 adolescents in the 7th, 8th, 9th, and 12th grades. Support was generally found for the hypothesized relations. The validity and limitations of the imaginary audience and public individuation constructs are discussed, along with more general theoretical issues concerning adolescent self-consciousness.     

Parallel short forms of the family of origin scale: Evidence of their reliability and validity

Two parallel short forms of the Family of Origin Scale were developed from data provided by 69 women and 63 men who completed the full Family of Origin Scale along with a variety of measures of family-of-origin characteristics. Data on the reliability and validity of the short forms are provided and discussed. The results indicate that both short forms are strongly and significantly correlated with each other and with the full-scale version of the FOS and that they share its reliability and validity characteristics to a very high degree.     

Television distraction and the performance of introverts and extroverts

An experiment was run to test the effect on reading comprehension of distraction by a television programme, which was presented while reading took place. Respondents, classified in terms of extroversion or introversion, carried out two reading comprehension tests in silence and in the presence of a television drama programme. As predicted, extroverts and introverts both performed better in silence, but there was a significant interaction that showed that extroverts performed better than introverts in the presence of television distraction. The findings are discussed in relation to previous research on this subject.     

The Enjoyment of Sexist Humor,Rape Attitudes,and Relationship Aggression in College Students

The current study tested Freud's (1905/1960)theory that sexist humor may be associated withhostility toward women and extended previous researchshowing a link between hostile humor and aggression.Colleges students (N = 399 — approximately 92%white, 5% African American, and 3% other minorities)rated 10 sexist jokes on their perceived funniness.Results showed that the enjoyment of sexist humor waspositively correlated with rape-related attitudes andbeliefs, the self-reported likelihood of forcing sex,and psychological, physical, and sexual aggression inmen. For women, the enjoyment of sexist humor was only positively correlated with Adversarial SexualBeliefs and Acceptance of Interpersonal Violence. Womenalso found the jokes to be less enjoyable, lessacceptable, and more offensive than the men, but they were not significantly less likely to tell thejokes.     

Strategies of rule discovery in an inference task

It has long been known that subjects in certain inference tasks will seek evidence which can confirm their present hypotheses, even in situations where disconfirmatory evidence could be more informative. We sought to alter this tendency in a series of experiments which employed a rule discovery task, the 2-4-6 problem first described by Wason. The first experiment instructionally modified subjects confirmatory tendencies. While a disconfirmatory strategy was easily induced, it did not lead to greater efficiency in discovering the rule. The second experiment introduced subjects to the possibility of disconfirmation only after they had developed a strongly held hypothesis through the use of confirmatory evidence. This manipulation also failed to alter the efficiency of rule discovery. In the third experiment, subjects were taught to use multiple hypotheses at each step, in the manner of Platt's “Strong Inference”. This operation actually worsened performance. Finally, in the fourth experiment, the structure of the problem was altered slightly by asking subjects to seek two interrelated rules. A dramatic increase in performance resulted, perhaps because information which in previous tasks was seen as merely erroneous could now be related to an alternative rule. The four studies have broad implications for the psychological study of inference processes in general, and for the study of scientific inference in particular.     

Sex differences and sex-role stereotyping in clinical psychologists' reports: a research note

This paper presents an empirical study of sex differences and sex-role stereotyping in clinical psychologists' reports. The results of numerous analyses showed no significant evidence at any point of sex differences or sex-role stereotyping in the form or the subject matter of the clinical reports.

     

Programmed stuttering therapy for children: Comparison of four establishment programs

Four different establishment programs (programmed traditional, delayed auditory feedback, pause, and gradual increase in length and complexity of utterance) for improving the fluency of school-age children who stutter were compared. The programs were carried out by eight public school clinicians with 16 children (eight elementary and eight junior-senior high school) in their respective schools. All four programs produced important improvement in the speech fluency of the 16 children. All the children demonstrated transfer of fluency to extratraining settings. The delayed auditory feedback program required the least therapy hours, but it was difficult for the clinicians to operate correctly. The gradual increase in length and complexity of utterance programs produced the best overall results. The transfer and maintenance programs provided for additional generalization and permanency of fluency. Follow-up revealed that the children continued their increased level of fluency.