Children's and adults' recall of children's news stories in both print and audio‐visual presentation modalities

Research into adults' recall from different presentation modalities has demonstrated a recall advantage for print over television yet recent research indicates that children remember television news better than print news. An experiment was conducted by comparing children's and adults' recall of children's news stories presented in two different modalities, television and print, in order to establish whether children's recall advantage for television is dependent on their age or level of reading proficiency. A sample of 40 adults, 40 13‐year‐olds and 40 11‐year‐olds were presented with children's news stories, either in their original televised form or in a print version. All participants were aware they would be tested for recall. The results of the cued recall test indicated that children from both age groups learned more from the television news than from the print versions, regardless of age or reading proficiency and that adults remembered equal amounts from both presentation modalities. For the 11‐year‐olds the advantage of television was only found for information that had been accompanied by redundant pictures in the televised version, providing support for the dual‐coding hypothesis. For 13‐year‐olds the recall of television was not dependent on the addition of redundant visual information. Viewers and readers were found to invest the same amounts of mental effort, but reported levels of invested mental effort were found to be dependent on age and level of reading proficiency. Copyright © 2002 John Wiley & Sons, Ltd.     

Doing what one meant to do

When I engage in some routine activity, it will usually be the case that I mean or intend the present move to be followed by others. What does ‘meaning’ the later moves consist in? How do I know, when I come to perform them, that they were what I meant? Problems familiar from Wittgenstein's and Kripke's discussions of linguistic meaning arise here. Normally, I will not think of the later moves. But, even if I do, there are reasons to deny that thinking of them can constitute what it is to mean to perform them. I argue that the problem can be solved, in the case of routine action, by the notion that our behavioural routines are guided by what I callmodest agent memory. It will help explain both how wecan have future moves ‘in mind’ and how we can be in a position to avow the fact.     

Television viewing and perceptions of women's roles on television and in real life

Television has been heavily criticized in the popular press for the way it depicts women. Narrow and stereotyped portrayals of women may, according to some writers, cultivate misconceptions among the public about the way women are or should be. In a new investigation of this issue a survey study was undertaken with a large British sample in the London ITV region in which data were obtained on TV viewing behaviours and perceptions of the way women are portrayed on TV and beliefs about how they are or should be in real life. Results showed that only weight of action-drama viewing was significantly related to respondents' perceptions of women. Heavy viewers of action-drama content were more likely than light viewers to perceive women in reality as self-reliant, not quarrelsome with other women, not dependent on attractiveness to get on, and not preoccupied by romantic affairs. However, heavy action viewers also tended to believe that most women actually want to become mothers, and do not want careers, and more importantly that women ought to be like this. Only in some respects were these relationships consonant with those inferred by content analysts.     

Career development in industry: The diary of an experiment

A career development programme was introduced in the research and development centre of a large industrial company. It had three main features: access to an external counsellor, development of an internal counsel-ling resource pool, and institution of career planning workshops. The development of the programme is described, and a blueprint is outlined for a career development scheme which other companies could adopt.     

The lost self changes: Gestalt and Christian concepts of rebirth

It is not for me to speak in general terms of the inner reality of him who refuses to believe in a transcendent being with whom he can communicate. I have only this to report: that I have met many men in the course of my life who have told me how, acting from the conscience of men who had become guilty, they experienced themselves as seized by a higher power. These men grew into an existential state to which the name of rebirth is due.Barrie Ryan, M. A., has taught English at the University of Arizona and children of varying ages in several experimental schools in Tucson. She is currently teaching extension courses for the University and a class in Ivan Illich for the Free University also in Tucson.     

Television and beliefs about health care and medical treatment

A representative sample of London television viewers answered questions on their attitudes to the quality of medical care they might receive if hospitalized, on their beliefs about the scope for control over one’s health, on the Just World Scale, and on their experience of viewing each of three TV series dealing with health matters. One series is an anodyne soap opera, one a light-hearted talkshow, and the third is a powerful though cynical drama series. Viewing of the latter,The Nation’s Health, was negatively related to expectations of good treatment if hospitalized, a link that did not emerge with experience of the other two programs. Seen in greater detail, the ostensibly linear correlation appears more likely to be a U-shaped relationship with the heaviest viewers being resilient in confidence, unlike light viewers whose confidence may have been shaken enough to deter them from further viewing. The results are discussed as a parallel to the controversy between Gerbner et al. (1977) and Hirsch (1980).