GENDER DIFFERENCES IN REASONING ABOUT MILITARY INTERVENTION

The question of gender associations with moral reasoning and values has received a great deal of attention since Gilligan first published In a Different Voice in 1982. Various authors have argued that women are less hierarchical, more relational, more caring, more empathetic, and more concerned about not harming others than men. Yet, these claims have been questioned by other scholars. Data from a small survey of college students are used to address this question. We found that, in examining students' narrative justifications of their opinion on a particular question of military intervention, gender was related to the type of justification used in a manner consistent with the arguments of Gilligan. We argue that "objective" tests are less likely to detect this difference than content analyses of narratives. The different bases of judgments have implications for political opinions as well as interpersonal interactions.     

Multiattribute Decision Making in Context: A Dynamic Neural Network Methodology

A theoretical structure for multiattribute decision making is presented, based on a dynamical system for interactions in a neural network incorporating affective and rational variables. This enables modeling of problems that elude two prevailing economic decision theories: subjective expected utility theory and prospect theory. The network is unlike some that fit economic data by choosing optimal weights or coefficients within a predetermined mathematical framework. Rather, the framework itself is based on principles used elsewhere to model many other cognitive and behavioral data, in a manner approximating how humans perform behavioral functions. Different, interconnected modules within the network encode (a) attributes of objects among which choices are made, (b) object categories, (c) and goals of the decision maker. An example is utilized to simulate the actual consumer choice between old and new versions of Coca-Cola. Potential applications are also discussed to market decisions involving negotiations between participants, such as international petroleum traders.