The Waffle Phenomenon: Negative Evaluations of Those Who Shift Attitudinally1

The past two presidential campaigns have been filed with charges that the Democratic nominee “changed his mind” on various issues. The present research explored the possibility that negative evaluations may be produced by attitude change per se. In the first experiment, subjects responded to a stranger whose attitudes remained stable or who changed his attitudes over a period of two months vs. one year. Individuals who changed their attitudes were generally evaluated more negatively than those whose attitudes remained stable; the amount of time over which the change occurred produced no effect. A second expcriment sought to determine if the direction of change (toward increased or decreased similarity with subjects) influenced evaluations of a stranger. Attitude change which resulted in decreased similarity was rated most negatively. Even when a stranger changed his attitudes in the direction of greater similarity with subjects, however, he was still regarded as less decisive, less reliable, and a worse leader than was an individual with stable attitudes. This negative evaluation of attitude change was labeled the “waffle phenomenon”, and the implications for political candidates were discussed.     

Reactance,Attribution, Equity,and the Help Recipient1

The relevance of social psychological theory for understanding the helping relationship from the recipient's perspective and for designing efficient and humane helping systems is examined. Negative feelings associated with seeking or receiving help may occur when recipients feel threatened with loss of freedom (reactance), interpret their help-seeking as a sign of inadequacy (attribution), or feel uncomfortably indebted (equity). Studies supporting each of these theories, and a program of research which contrasts helper vs. recipient-initiated assistance, are reviewed. Findings suggest that helper-initiated aid leads to higher utilization of services and better recipient feelings. These results are interpreted as supporting attribution in contrast to reactance theory concepts. A field study in a welfare setting extends laboratory findings, and shows that current practice which requires welfare recipients to initiate requests for service may effect savings via lowered requests for service at the expense of recipients who really need help but are inhibited from requesting it.     

Outcome predictors in the behavioral treatment of stuttering

The MMPI and subscales of the Stuttering Severity scale were utilized to predict motivation and success in the behavioral treatment of 32 stutterers. Subjects spent a mean of 10 individual sessions in criterion-oriented learning of fluent speech based on speech-muscle relaxation aided by EMG visual biofeedback. Judged motivation and judged success were strongly related to each other and significantly related to MMPI K and Es scores and negatively to F and Sc. Actual success was negatively related to Sc and Pd, completely unrelated to Es, and (if anything) negatively related to K. Results are consistent with previous studies, and show that global judgements of progress were only minimally related to a measure of actual progress.     

Semantic and surface codes in the memory of deaf children

In three experiments, deaf children in the age range of 6 years, 10 months to 15 years, 5 months were presented with continuous lists of items, and for each item they had to indicate whether it had appeared before on the list. Later items were related to preceding items either in surface form or in meaning or were unrelated. False-recognition errors (i.e., “yes” responses to new items) served as an index of memorial coding. In one experiment, the items presented to the subjects were printed words. The results of this experiment showed a false-recognition effect (i.e., more errors to related words than to unrelated words) for both semantically related words and orthographically similar words. In the other two experiments, the subjects viewed a series of manual signs on videotape. In these experiments, there was a false-recognition effect for signs related semantically and for signs related cherologically (i.e., similar in terms of their manual production). These results establish orthography and cherology as effective memorial codes for deaf children. The finding of a consistently strong semantic effect for young deaf children stands in contrast to findings of weak semantic effects in false-recognition studies with young hearing children. The ascendancy of semantic codes for deaf children was attributed to the absence of competition from the speech code which dominates the linguistic memory of hearing children.     

Relationship of self-concept and vocational maturity to vocational preferences of adolescents

This study investigated the differences in vocational attitude maturity and self-concept among Holland's six vocational categories. Data regarding self-concept, vocational attitude maturity, and vocational preference were gathered from 846 students randomly selected from grades 8–12 in an urban school system. An analysis of variance supported the research hypotheses: (1) There were significant differences in vocational attitude maturity among students in the six vocational categories; (2) there were significant differences in self-concept among students in the six vocational categories; (3) there was a significant relationship between vocational attitude maturity and self-concept among students in specific vocational categories.     

Effect of Diagnosis and Personality on Impression Formation1

Nurses were asked to rate patients differing in diagnosis and personality type. Two diagnosis conditions (psychogenic or physiogenic) were compared across two personality conditions: Mr. Cummings, a hypothetical patient presented to nurse/subjects via audiotape, willingly disclosed information about his illness in a nonemotional manner; while Mr. Lockwood, the second “patient”, disclosed less and was more emotional. Two control conditions were also included: One measured subjects' reactions to the personality type independent of diagnostic label; the second determined nurses' stereotypic reactions to the two diagnostic labels alone. Subjects reacted more favorably to Mr. Cummings than to Mr. Lockwood regardless of Cummings' diagnosis. Nurses' impressions of Mr. Lockwood, on the other hand, varied as a function of his diagnosis.     

Semantic processing and organization in free recall

It was hypothesized that both semantic processing and organizational activity are necessary for optimal free recall performance. In a series of three experiments, subjects were presented with a list of randomly selected nouns and were asked to make up a meaningful sentence for each noun. The subjects also rated the difficulty of using each noun. The subjects were instructed to try to remember words that were labeled "remember" words. For words that were labeled "story" words, the subjects were instructed only to make each sentence, using the word, part of an ongoing story which each subject was to make up. A test of retention for all presented words, using retention intervals of both 1 min and 24 h, showed that the story words were always recalled better than were the remember words. However, the amount of sequential organization was the same for both the story and the remember words. Recognition performance was found to be the same for both types of words. In addition, the story words were rated as being more difficult than the remember words. It was concluded that extensive semantic processing without organization is not sufficient for optimal recall.