Uncovering the links between brand choice and personal values among young British and Spanish girls

This paper presents empirical research which demonstrates how snacks brands can satisfy certain personal values for female 11–12 year‐old British and Spanish consumers. The qualitative research design uses a means‐end approach, based on a laddering technique, to uncover the links between brand choice and personal values. After reviewing the means‐end model and other relevant theory, the research methodology and design are presented in detail. The findings reveal significant scope for positioning snacks brands using the values of well being and fun and enjoyment (UK and Spain), while the value of friendship and belonging emerges as an extra dimension for the British respondents. Copyright © 2001 Henry Stewart Publications.     

Financial strain, economic values, and somatic symptoms in later life.

The purpose of this study was to evaluate whether the impact of financial strain on psychological distress depends on the value that older adults place on economic success. Feelings of personal control were specified as an intervening variable in this process. The data came from a nationwide survey of 819 people in Canada who were 55 years of age and older. The findings reveal that financial problems are associated with diminished feelings of control and that these effects are stronger when elderly people value economic achievement highly. In addition, financial strain and diminished feelings of control are related to increased distress regardless of how highly economic success is valued.     

Triage and equality: an historical reassessment of utilitarian analyses of triage

We distinguish and review aspects of the history of two models of triage: egalitarian and utilitarian. Egalitarian triage is widely and successfully practiced in battlefield medicine, as well as in the emergency room and the ICU. Utilitarian triage has been sporadically practiced and typically collapses under the pressure of public scrutiny. Unfortunately, the two models tend to be conflated, confusing our understanding of the past and confounding our ability to plan for the future.