Parasocial relationships and self‐discrepancies: Faux relationships have benefits for low self‐esteem individuals

The current research proposes that low self‐esteem people can use parasocial relationships to experience movement toward the ideal self, a benefit they may miss in real relationships. In Study 1, low self‐esteem undergraduate psychology students at a public university in the United States felt closest to celebrities who were similar to their ideal self. In Study 2, low self‐esteem college students primed with their favorite celebrity became more similar to their ideal selves. In Study 3, low self‐esteem college students primed with their favorite celebrity, but not a close relationship partner, became more similar to their ideal selves. Results are discussed in terms of the implications for parasocial relationships, self‐esteem, and the flexibility of the need to belong.