THE GOLEM LEGEND AND THE ENIGMA OF FACEBOOK

We are easily misguided as to the true nature of Facebook, and tend to treat it simply as a powerful technological instrument in the service of human intentions. We can, however, gain a better picture of it through recourse to the Jewish tradition of the golem, an image of human beings, created by them in a re-enactment of their own creation by God. It turns into a magic servant in modernity with an inherent dynamic running between its human and its subhuman characteristics. This dynamic is the main cause behind its becoming uncontrollable. In like manner, what is subhuman in Facebook serves its masters and functions under their total control, but also empowers Facebook's increasingly human operation, an algorithm-based capability which raises growing doubts about what counts as human. Facebook implies the crisis of humanity which coincides with the “death of God,” that is, the obsolescence of the idea of a divine creator.     

How Do I Love Thee? Let Me Consider My Options Cognition,Verbal Strategies,and the Escalation of Intimacy

Previous research has revealed that individuals have expectations for the development of romance based on personal experience and cultural images. A series of research questions and hypotheses was generated and a sequence of hierarchical log-linear analysis models axis developed to test (a) the effect of gender and knowledge of relational stage and relationship type on prediction of next-occurring actions in the development of a romance, (b) the use of compliance-gaining strategies intended to advance a relationship to the next stage, and (c) justification of secondary goals in which participants reported why they chose the strategies they did as opposed to other alternatives. The data revealed effects for relational stage progression on prediction of ensuing actions. Ingratiation, explanation, and direct requests were popular strategies for developing intimacy. Gender differences in terms of secondary goals were reported. Results are discussed in terms of relational memory structures for the development of intimacy.