Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

Virtually every broadcast advertisement uses the voice of an announcer, but due to lack of guidance from the marketing literature, managers must rely on gut feel when choosing a voice. Drawing on research from psycholinguistics, we identify 3 important voice characteristics —syllable speed, interphrase pausation, and pitch — and link these characteristics to key advertising response variables. By considering these 3 variables simultaneously, we test competing explanations previously offered to explain the process by which speech rate affects consumer response to advertising. Specifically, we assess whether an increase in speech rate enhances or reduces processing of the advertisement and whether this effect is driven primarily by syllable speed or interphrase pausation. Consideration of these 2 aspects of speech rate independently helps identify whether the changes in processing stem from changes in the opportunity to process and/or the motivation to process. Our results show that a voice with faster‐than‐normal syllable speed and low pitch produces less negative advertisement‐directed cognitive responses and more favorable ad attitudes, as well as more favorable brand attitudes, lending support to a motivational process explanation. No significant effects were found for interphrase pausation, suggesting that the results cannot be accounted for by the reduced opportunity to process in the compressed conditions.     

Analysis of word comprehension in a case of pure word deafness

A case of pure word deafness due to a left temporal infarct is reported. The results of dichotic tests suggest that auditory verbal material may be processed in the right hemisphere. The inability to repeat nonsense words, the frequent semantic paraphasias in real-word repetition tasks, and the capacity to give a partial account of the meaning of a word that the patient cannot repeat show that despite the impairment of the phonological analysis, lexical semantic processing is possible. An attempt is made to demonstrate that the patient resorts to this semantic processing and that this reflects the linguistic competence of the right hemisphere.     

Sprachspiel vs. vollständige Sprache

The article formulates a criticism of Wittgenstein's later philosophy which, in its substance, I would like to think, is fairly the same as the (hermeneutic) criticism issued by Apel and Habermas in the sixties. Contrary to these philosophers, however, I try to make the point by focusing on the distinction between language game and language, respectively between intralanguage relations of family resemblance (between language games) and interlanguage translation relations. The notion of a complete language is introduced — completeness of a language being, roughly, its possibility in principle of being translated into any (other) language — and the criticism of Wittgenstein is formulated as the allegation that he does not, or will not, acknowledge such a concept of completeness.So far the contents of the first part of the article. The rest of it assembles some hints, remarks and reminders which bear upon the question of the completeness of a language. These considerations include comments on the conditions of translatability, on the performative (agent's) knowledge or intention-in-action of the acting person, on Habermas' concept of communicative competence and on the notion of a responsible subject of action. It is alleged that to speak of translation and reporting an event as language games is misleading.     

The homicidol effect: investigating murder as a fitness signal

This article extends homicide adaptation theory by investigating signal effects of a murder. In two experiments (N = 299 and N = 161) participants reported their perceptions of a described person. The first study manipulated the information about the person (including or excluding a single sentence stating that the person has committed a murder) and stimulus person/observer sex match (same vs. opposite sex). Results suggest that murder functions as a signal of the described person's fitness that enhances observers' evaluations and inclination to interact with the person. Opposite-sex observers evaluate the murderer's intent more favorably than same-sex observers, but these evaluations of intent produce differential (positive vs. negative) effects between the two groups. The second study replicated the findings and ruled out potential confounds.     

Regulatory competence and social communication in term and preterm infants at 12 months corrected age. Results from a randomized controlled trial

Temperamental regulatory competence and social communication in term and preterm infants at 12 months corrected age was studied in a randomized controlled intervention trial aimed at enhancing maternal sensitive responsiveness. Surviving infants <2000 g from a geographically defined area were randomized to an intervention (71) or a control group (69), and compared with term infants (74). The intervention was a modified version of the "Mother-Infant Transaction Program". Regulatory competence was measured with the Infant Behavior Questionnaire, and social communication with the Early Social Communication Scales. Preterm intervention infants with low regulatory competence had higher responding to joint attention than preterm control infants. A sensitizing intervention may moderate the association between temperament and social communication, and thus allow an alternative functional outlet for preterm infants low in regulatory competence. The finding may have implications for conceptualizations of the role of early sensitizing interventions in promoting important developmental outcomes for premature infants.     

Students’ Reasoning About Whether to Report When Others Cheat: Conflict,Confusion, and Consequences

Journal of Academic Ethics - Nearly all students believe academic cheating is wrong, yet few students say they would report witnessed acts of cheating. To explain this apparent tension, the present...     

Motivational determinants of transportation into marketing narratives

This paper identifies factors that facilitate narrative transportation, where people become immersed in the storyline of an advertisement. Specifically, using a lottery context, this research shows that consumers who feel lucky or believe in personal good luck are motivated to engage in transportation, a process that is intensified as the attractiveness of the outcome increases. Further, this research shows that highly transported consumers (a) become more focused on ad outcomes and less on the low personal probability of winning, and that (b) attempts to attenuate consumers’ transportation are most efficacious if undertaken before the ad (and transportation) begins.