The Horizontal/Vertical Distinction in Cross‐Cultural Consumer Research

We argue for the importance of a relatively new cultural distinction in the horizontal (valuing equality) or vertical (emphasizing hierarchy) nature of cultures and cultural orientations. A review of the existing cross‐cultural literature is presented suggesting that, although the contribution of the horizontal/vertical distinction is sometimes obscured by methods that conflate it with other dimensions, its impact is distinct from that associated with individualism–collectivism. We present studies that highlight several sources of value for the horizontal/vertical distinction—as a predictor of new consumer psychology phenomena and as a basis for refining the understanding of known phenomena. Results support the utility of examining this distinction for the understanding of personal values, advertising and consumer persuasion, self‐presentational patterns, and gender differences. Methodological issues in studying the horizontal/vertical distinction are also discussed.     

What is the relation between cultural orientation and socially desirable responding?

Research suggests that collectivists are more likely to engage in deception and socially desirable responding to maintain good relationships with others. In contrast, individualists are portrayed as candid and sincere because individualism encourages people to "be yourself." The authors propose that people with both types of cultural orientations or backgrounds engage in desirable responding, albeit in distinct ways. In Study 1, respondents from the United States compared with those from Singapore, and European Americans compared with Asian Americans, scored higher on self-deceptive enhancement (SDE)-the tendency to see oneself in a positive light and to give inflated assessment of one's skills and abilities- but lower on impression management (IM) by misrepresenting their self-reported actions to appear more normatively appropriate. In Studies 2 to 4, horizontal individualism as a cultural orientation correlated with SDE but not with IM, whereas horizontal collectivism correlated with IM but not with SDE. Further analyses examining (a) individual differences in the tendency to answer deceptively and (b) responses to behavioral scenarios shed additional light on the culturally relevant goals served by these distinct types of socially desirable responding.     

Accelerometer feedback to promote physical activity in adults with type 2 diabetes: a pilot study

This study examined whether giving activity feedback to obese, sedentary adults with Type 2 diabetes would improve their adherence to a home-based walking program. 49 subjects were recruited. Ten failed a treadmill cardiovascular test. Another 9 dropped out before the intervention, and 4 dropped out during the intervention. The remaining 26 adults (14 women, 12 men; age M = 48.1 yr., SD = 7.1) received behavioral counseling monthly for 3 mo. regarding exercise. All subjects wore a triaxial accelerometer during these 3 months. Randomly, half of the subjects were blind to the data from the accelerometers, i.e., no feedback, and had counseling based on their self-report diaries. The other half had access to the accelerometer data, got a computerized graph of their physical activity for the period between counseling sessions, and had counseling based on these objective data, i.e., feedback. The feedback group showed an increase in exercise over the 3 mo. The nonfeedback group showed an increase in activity at 1.5 mo. but reverted to their baseline exercise levels at 3 mo. However, analysis of variance showed there was at least an 8% probability that this effect was due to chance, so the hypothesis that feedback would improve exercise adherence could not be supported. Further studies with larger sample sizes and greater control of experimental conditions are needed to determine the utility of objective activity feedback.     

Reflections on peer review practices in committees selecting laureates for prestigious awards and prizes: Some relevant and irrelevant criteria

An important function in all scholarly and academic activities is the participation in the peer review system. One aspect of this peer review evaluation is service on committees judging candidates for important awards, prizes and fellowships. Some reflective observations on this process are made in which a number of factors determining the final choice are identified. It is pointed out that the decisions of such committees are based not only on relevant and objective criteria but are also influenced by a number of irrelevant criteria; caution must be exercised to minimize the effect of the latter factors in order to maintain the highest ethical standards in the selection process. The ranking practices of awards committees, national academies and learned societies are briefly reviewed by pointing out some ethical pitfalls, anecdotal incidents, and the ways to avoid the tarnishing of the selection process. Dr. Vijh is a physical chemist whose research interests include interfacial electrochemistry and the chemical physics of solid surface s.     

Spatial memory in the real world: long-term representations of everyday environments

When people learn an environment, they appear to establish a principle orientation just as they would determine the “top” of a novel object. Evidence for reference orientations has largely come from observations of orientation dependence in pointing judgments: Participants are most accurate when asked to recall the space from a particular orientation. However, these investigations have used highly constrained encoding in both time-scale and navigational goals, leaving open the possibility that larger spaces experienced during navigational learning depend on a different organizational scheme. To test this possibility, we asked undergraduates to perform judgments of relative direction on familiar landmarks around their well-learned campus. Participants showed clear evidence for a single reference orientation, generally aligned along salient axes defined by the buildings and paths. This result argues that representing space involves the establishment of a reference orientation, a requirement that endures over repeated exposures and extensive experience.     

Identification from CCTV: Assessing police super‐recogniser ability to spot faces in a crowd and susceptibility to change blindness

Police worldwide regularly review closed‐circuit television (CCTV) evidence in investigations. This research found that London police experts who work in a full‐time “Super‐Recogniser Unit” and front line police identifiers regularly making suspect identifications from CCTV possessed superior unfamiliar face recognition ability and, with higher levels of confidence, outperformed controls at locating actors in a bespoke Spot the Face in a Crowd Test. Police were also less susceptible to change blindness errors and possessed higher levels of conscientiousness and lower levels of neuroticism and openness. Controls who took part in Spot the Face in a Crowd Test actor familiarisation training outperformed untrained controls, suggesting this exercise might enhance identification of persons of interest in real investigations. This research supports an accumulating body of evidence demonstrating that international police forces may benefit from deploying officers with superior face recognition ability to roles such as CCTV review, as these officers may be the most likely to identify persons of interest.     

SPIRITUAL TRANSFORMATION AS THE AWAKENING OF GLOBAL CONSCIOUSNESS: A DIMENSIONAL SHIFT IN THE TECHNOLOGY OF MIND

Abstract. Great spiritual and philosophical traditions through the ages have sought to tap and articulate the grammar or logic of the fundamental unified field that is the common generative ground of our diverse worldviews, religions, cultures, ideologies, and disciplinary languages. I suggest that we are in the midst of a profound dimensional shift in our rational capacity to process reality, and I seek to articulate the implications of this evolutionary shift to global reason and awakened consciousness for all aspects of our human and rational enterprise. It is clear that we are in the midst of an unprecedented shift in the human condition—a global renaissance that affects every aspect of our cultural lives, self‐understanding, experience, and world making. This evolutionary transformation, when seen through the dilated global lens, has been emerging through the ages on a global scale. I suggest that this advance in our technology of mind is of an order of magnitude that is so radical and comprehensive that the very concept of a person, of what it means to be human, of our encounter with Reality, and of all our hermeneutical arts including the sciences are likewise taken to a higher, global, dimension. I explore this emergent grammar of spiritual transformation to global, dialogic, integral, and holistic consciousness, the global awakening of reason, scientific knowing, and the holistic worldview.