The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.     

Memory lapses during a pandemic: Differential associations between COVID-stress and daily memory lapses?

The policies related to COVID-19 pandemic such as stay at home orders and social distancing increased daily stress and associated impairments in mental health. This study examines the association between COVID-related stress and cognitive functioning by examining two different types of daily memory lapses, those related to prospective memory (i.e., memory for future plans) and retrospective memory (i.e., memory for past information) as well as the perceived emotional and functional consequences of daily memory problems. As part of a larger study, 58 adults (18 men; 22 ± 3 years) completed a web-based version of the daily inventory of stressful events including stress related to COVID-19 and positive/negative affect for eight consecutive days between 8 September 2020 and 11 November 2020. Findings showed that prospective lapses were positively correlated with COVID-19 stressors (r = 0.41, p = 0.002). At the within-person level, daily COVID-19 stressors were significantly associated with the number of prospective lapses (b = 0.088, SE = 0.040). COVID-19-related stressors were not significantly related to retrospective lapses (all ps > 0.05). Our findings suggested that more daily COVID-19 stressors were related to greater numbers of prospective lapses in daily life even among healthy younger adults. Thus, future research should address long term relations of COVID-19 stress and cognitive functioning in addition to the specific cognitive impairments related to COVID-19 infection.     

Toward Effective Evaluation Of the Culturally Deprived

Attention is focused on some of the factors which may result in the invalidation or distortion of both objective and subjective evaluations of students from the lower socioeconomic strata of the population. These factors include: (a) counselor attitude in evaluation; (b) counselee attitude in evaluation; (c) counselor-counselee value systems; (d) test weaknesses such as low reliability and/or validity and inadequate norms; and (e) a lack of understanding by the counselor and/or counselee of the purpose for testing. Evaluation is an integral part of the counseling process; however, the effectiveness of the evaluative process is dependent upon the counselor's knowledge and sense of responsibility as well as the validity and reliability of the tests.     

Perception of interpolated position and orientation by vision and active touch

Vision and active touch lead to similar patterns of constant error for the perception of interpolated position in twodimensional and one-dimensional regions, though the errors for touch are larger than those for vision. The error patterns for the orientation of a radius of a semicircle are more complex, but can be interpreted as due to the interaction of two sets of anchors rather than the single pair available for the linear interpolation. The greater size of the touch errors is interpreted as due to a relative overestimation of larger distances by active touch or of smallerdistances by vision.     

The effect of the square root of time on continuing perceptual tasks

When an observer is confronted with a stimulus pattern that in some aspect does not change over time, perception of that aspect of the pattern does change. This paper documents several different types of change, all of which progress linearly with the square root of the observing time. Examples are drawn from studies of figurai after-effects, motion after-effects, vigilance, motion neutralization, visibility of the stabilized retinal image, effects of contours on visibility and fluctuations in the perceptual organization of ambiguous figures.     

“Adaptation and repulsion in the figural after-effect” and the psychophysical theory

Data recently presented by Wilson (1965) seem to demonstrate the separate effects of adaptation and of after-effect repulsion during and following continued observation of a curved line. Inasmuch as the experiment was performed without apparent reference to the psychophysical theory of figural after-effects (Taylor, 1962), it is interesting to note that the results on adaptation agree qualitatively with one of the major presuppositions of the theory, and the results on repulsion agree quantitatively with its predictions.     

Ethics in health care and medical technologies

In this paper a case is used to demonstrate how ethical analysis enables health care professionals, patients and family members to make treatment decisions which ensure that medical technologies are used in the overall best interests of the patient. The claim is made and defended that ethical analysis can secure four beneficial outcomes when medical technologies are employed: (1) not allowing any medical technologies to be employed until the appropriate decision makers are identified and consulted; (2) insisting that medical technologies be employed not merely to promote the medical interests of the patient but rather on the basis of their ability to contribute to the overall well-being of the patient; (3) challenging caregivers to reflect on the dynamic interplay between their conscious and unconscious values and consequent determinations of what is in the patient's best interests; and (4) providing a justification for selected interventions which makes possible rational dialogue between caregivers espousing different viewpoints about treatment options.