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101.
Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch 下载免费PDF全文
The webrooming purchase process (i.e. searching for information online and then buying the product offline) is the most extended cross‐channel shopping behaviour. With the aim of offering a better understanding of this behaviour, this research relies on information processing and uncertainty reduction theories to propose that consumers use the online information to make the offline purchase with a higher degree of confidence. We examine the effects of a previous online interaction with a product on the preferences and decision at the physical store, as well as on the outcomes of the experience. In this path to purchase, we analyse how positive online customer reviews, as a specific form of electronic word of mouth, help the consumer to improve their experience, given their great potential to reduce the consumer's uncertainty in a purchase situation. In addition, the role of the motivation to touch the product is examined. The results of two studies show that the combination of an online search and an offline purchase improves the consumers' purchase experience in pre‐choice variables (i.e. purchase intentions), choice and post‐choice variables (i.e. search‐process satisfaction and choice confidence). Moreover, reading a positive online customer review influences choice confidence, and all the variables considered in the research when it is received at the physical store. Finally, the results stress the importance of the motivation to touch when studying multichannel shopping behaviour, given its direct and moderating effects on the webrooming purchase process. Implications for theory and practice are discussed. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
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Antonio Hernández Mendo María Teresa Anguera Argilaga Miguel Angel Bermúdez Rivera 《Behavior research methods》2000,32(3):436-445
We offer the new software Codex, written in Visual Basic 3.0. It is a tool adequate in observational methodology. Its fundamental objective is to record motor and verbal behavior using the data types proposed by Bakeman and Quera (1995, 1996), together with the field formats proposed by Hall (1963), Weick (1968), Hutt and Hutt (1974), and Anguera (1979). It is designed to allow for data interchange between specific programs in use in observational methodology (SDIS-GSEQ, The Observer, and Theme) and other general programs (spread sheets, statistics applications, word processing programs, sound cards, etc.). 相似文献
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We consider arrow logics (i.e., propositional multi-modal logics having three -- a dyadic, a monadic, and a constant -- modal operators) augmented with various kinds of infinite counting modalities, such as 'much more', 'of good quantity', 'many times'. It is shown that the addition of these modal operators to weakly associative arrow logic results in finitely axiomatizable and decidable logics, which fail to have the finite base property. 相似文献
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Scott A. Edwards J. Maria Bermúdez Donna L. Canady Howard O. Protinsky 《Contemporary Family Therapy》2000,22(2):223-232
A therapy research team interviewed a therapist in the presence of a couple. Following each of six consecutive sessions with a couple, an interviewer posed questions to the therapist and couple. While one question was standard to each interview, other questions were generated by team members who tracked the entire process via live observation. These questions were directed first at the therapist, then at the couple, and then focused on therapeutic process and outcome. Findings of this process for the therapy system included decreasing the hierarchy within the client/therapist relationship; increasing the client ownership and energy in the therapy process; discovering the presence of parallel processes between the systems; and informing the direction of future therapy sessions. Practical, clinical implications are discussed for a variety of therapy settings. 相似文献
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The number of Non-Profit Organisations (NPOs) has increased in the past years, and they rely on advertising to communicate their causes. Although the effectiveness of NPO advertising has been studied previously, there is still no consensus about which appeal (emotionally positive or negative) increases its effectiveness. On the other hand, the most prevalent research approaches to NPO advertising are traditional research methodologies based on declarative techniques. So, the purpose of this study is to identify which appeal (positive or negative) in NPO advertising is more effective at the three levels of effectiveness (perceptual or communicational effectiveness, psychological or attitudinal effectiveness and behavioural effectiveness), providing a new approach based on the analysis of consumers' unconscious responses to advertising. We conducted an experiment with 113 participants whose neurophysiological responses were evaluated through electroencephalogram (EEG) and eye tracking (ET) while they watched NPO advertisements with a randomly assigned emotional appeal (positive or negative). In addition, a survey revealed behavioural responses. The results showed that considering the psychological or attitudinal effectiveness, positively framed ads are more effective, as there is a positive effect on attitudes towards the ad and a higher positive emotional valence. On the other hand, in perceptual effectiveness, where attention is considered an important variable, the negatively framed ads showed more significant time in the area of interest (AOI) of the image area of the ad, and longer time in the AOI text was observed for positively framed ads. Furthermore, regarding behavioural effectiveness, negatively framed ads seem more effective in eliciting actual donations. The results suggest that a positive appeal is more effective in generating a more positive attitude and a positive emotional valence towards the advertisement, which could benefit the NPO in the long term. But a negative appeal is more effective if the goal is to achieve immediate donations. 相似文献
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Frederico Ágoas 《Journal of the history of the behavioral sciences》2020,56(4):278-297
In Portugal, studies of transformations since the mid-1950s in colonial social research have focused on the colonial school in Lisbon or other bodies directly under the supervision of the metropolitan administration. Nonmetropolitan initiatives have been neglected and the social-scientific undertakings of the Centro de Estudos da Guiné Portuguesa (CEGP), in particular, have been only marginally dealt with. This article maps CEGP's creation in Bissau, in 1945, and its social-scientific activity not only to establish its precedence but also to highlight local colonial enterprise and to specify its imprint upon developments in the metropole. It addresses CEGP's immediate context and main actors, institutional setting, research activities, publications, and other scientific outlets, to then put forward some concluding remarks regarding the epistemic reach of overseas governmental measures and the practical effects, in metropolitan colonial policies and scientific research, of peripheral imperial bureaucratic knowledge. 相似文献