受众需求状况、名人代言、广告词和产品成熟度对手机广告效果的影响

以手机广告为例,通过两个实验探讨了受众需求状况、名人代言、广告词和产品成熟度对广告效果的影响.结果发现,名人效应和品牌效应显著;需求状况、产品类型以及代言人类型问的交互作用显著.不同类型广告词的使用对广告效果的影响没有显著差异.     

基层组织领导人格特质研究

以文献分析、自由描述访谈、以及开放式问卷调查为基础,通过对800名军队基层军官的问卷调查,初步建立了基层军队魅力型领导人格特质模型.结果发现:军队魅力型领导人格特质模型包括社交性、感染性、坚韧性和开创性,与国外研究结果相比既有类似的因素,又有差异.     

概念图对学生成绩和态度影响的元分析

这个元分析评论了学生利用概念图进行学习的实验研究.首先按照元分析的标准选择文章,从涉及3623名被试的26项研究中抽取27个独立效果量.不同年级水平的学生应用概念图学习科学、心理学和统计学等课程的内容.后测评估了知识的唤起和迁移.在不同的教学条件、教学情境和方法中,应用概念图策略都使得学生的成绩增加、学生对学习的态度变得更加积极肯定、降低了学生对学习的焦虑.平均效果量依据概念图的使用方法和对照组的特点而改变,不同的研究存在显著的异质.     

社会认知中的样例激活效应与内-外群体效应

采用信号检测论技术,以人格词单记忆为实验任务,探讨社会认知过程中样例激活效应与内-外群体效应对记忆过程的干扰作用.实验结果表明,(1)样例激活与群体范畴的交互效应对社会信息加工过程存在显著干扰作用.(2)与外群体相比,内群体的信息加工更不易受到干扰;与积极样例特质相比,消极他相关样例特质的信息加工更不易受到干扰.(3)在加工内群体成员信息而激活的是反面样例时,被试的判断标准最严.     

团队任务冲突与团队领导行为及团队学习的关系研究

本研究旨在探讨项目团队领导基于角色的不同行为对团队内部的任务冲突互动,以及团队学习的影响.以128个项目团队为研究对象进行的问卷调查结果表明,在领导行为与团队学习的关系中任务冲突存在显著的中介效应.其中,团队领导的促进者与指挥者角色行为完全通过任务冲突的中介传导,对团队学习产生影响,;而领导的创新型行为则通过任务冲突的部分中介作用,产生对团队学习的正向影响.     

幼儿元认知知识发展的特点

以北京市某幼儿园5个班98名幼儿为被试,利用分类和拼图任务对其元认知知识进行了测试.结果发现:3～5岁幼儿在元认知知识的某些方面表现出了一定的发展变化过程,对主体性的元认知知识、任务难度的元认知知识和策略的元认知知识的认识表现出了显著的年龄差异,特别是内部策略的运用随着年龄的增长越来越多,而对外部策略的运用越来越少.     

The relationship between leisure satisfaction and life satisfaction of adolescents concerning online games

Increasing evidence indicates adolescents are likely to occupy their leisure time with online games. This study investigates the influences of leisure satisfaction on life satisfaction among adolescent online gamers. The self-completed market survey questionnaire employed is comprised of two sections: the first is Internet usage frequency, while the second employs two measures-the Leisure Satisfaction Scale (LSS) and the Satisfaction with Life Scale (SWLS), Data were gathered in a medium-sized metropolitan section of north Taiwan and interviews took place at a Cyber Café. Youths (totaling 134) between the ages of 13 and 18 voluntarily participated in the research. Results revealed significant positive relationships between physiological and aesthetic dimensions of leisure satisfaction and life satisfaction. However, the educational dimension of leisure satisfaction has a significant negative influence on life satisfaction. Findings also reveal a significant negative relationship between web surfing frequency and life satisfaction in adolescents. This suggests possible explanations for these results and discusses the implications.     

Misperception of exocentric directions in auditory space

Previous studies have demonstrated large errors (over 30 degrees ) in visually perceived exocentric directions (the direction between two objects that are both displaced from the observer's location; e.g., Philbeck et al. [Philbeck, J. W., Sargent, J., Arthur, J. C., & Dopkins, S. (2008). Large manual pointing errors, but accurate verbal reports, for indications of target azimuth. Perception, 37, 511-534]). Here, we investigated whether a similar pattern occurs in auditory space. Blindfolded participants either attempted to aim a pointer at auditory targets (an exocentric task) or gave a verbal estimate of the egocentric target azimuth. Targets were located at 20-160 degrees azimuth in the right hemispace. For comparison, we also collected pointing and verbal judgments for visual targets. We found that exocentric pointing responses exhibited sizeable undershooting errors, for both auditory and visual targets, that tended to become more strongly negative as azimuth increased (up to -19 degrees for visual targets at 160 degrees ). Verbal estimates of the auditory and visual target azimuths, however, showed a dramatically different pattern, with relatively small overestimations of azimuths in the rear hemispace. At least some of the differences between verbal and pointing responses appear to be due to the frames of reference underlying the responses; when participants used the pointer to reproduce the egocentric target azimuth rather than the exocentric target direction relative to the pointer, the pattern of pointing errors more closely resembled that seen in verbal reports. These results show that there are similar distortions in perceiving exocentric directions in visual and auditory space.     

Locus of control and home mortgage loan behaviour

The present study investigated the impact of locus of control on home mortgage loan behaviours. The results showed that participants with stronger external control were more likely to purchase a lower priced home, have a lower ratio of mortgage loan amount to the total home value, and have a shorter term of mortgage loan. Moreover, among participants who have owned a home, those not using mortgage loans showed more external control than those using mortgage loans; among participants who have not owned a home but want to buy a home, those not planning to use mortgage loans showed more external control than those planning to use mortgage loans.     

Antecedents of bridge employment: a longitudinal investigation

Bridge employment is the labor force participation pattern increasingly observed in older workers between their career jobs and their complete labor force withdrawal. It serves as a transition process from career employment to full retirement. Typical bridge employment decisions include full retirement, career bridge employment, and bridge employment in a different field. In the current study, 3 dominant theories (i.e., role theory, continuity theory, and life course perspective) on retirement processes were reviewed. On the basis of these theories, the authors proposed 4 categories of antecedents (i.e., individual attributes, job-related psychological variables, family-related variables, and a retirement-planning-related variable) of different types of bridge employment decisions. The authors used longitudinal data of a large, nationally representative sample from the Health and Retirement Study (F. Juster & R. Suzman, 1995) to test the current hypotheses. These data were analyzed with multinomial logistic regression, and most of the hypotheses were supported by the results. The implications of this study are discussed at both theoretical and practical levels.