Dear Santa,do you have my brand? A study of the brand requests,awareness and request styles at Christmas time

This study examines brand awareness (preferences) and request styles (communication approaches) at Christmas of Australian children and adults. The study is founded in the growing Santa Claus literature that has examined various issues related to gift giving and request behaviour at Christmas time. The study is based on the content analysis of 422 letters written by children to Santa Claus. The results indicate that children are brand‐orientated in their request behaviour, adopt fairly meaningful request strategies and use visual imagery ie graphics in their communication strategies in their attempts to secure their requested gifts and specific brands. Copyright © 2002 Henry Stewart Publications Ltd.     

Fatty acid amide hydrolase (FAAH) knockout mice exhibit enhanced acquisition of an aversive, but not of an appetitive, Barnes maze task

It is well established that genetic deletion or pharmacological inhibition of the CB₁ receptor disrupts extinction learning in aversive conditioning tasks, but not in appetitive tasks. Consistent with these findings is that genetic deletion or pharmacological inhibition of fatty acid amide hydrolase (FAAH), the primary catabolic enzyme of the endogenous cannabinoid anandamide (AEA), accelerates acquisition as well as extinction in aversive conditioning tasks. However, it is unknown whether FAAH blockade will affect acquisition in an appetitive conditioning task. Therefore, in the present study, we assessed FAAH (−/−) and (+/+) mice in appetitive and aversive Barnes maze conditioning procedures. Here we report that FAAH (−/−) mice displayed accelerated acquisition rates in an aversively-motivated, but not in the appetitively-motivated, Barnes maze task. The CB₁ receptor antagonist, rimonabant attenuated enhanced acquisition in the aversive procedure, consistent with the idea that elevated AEA levels mediate this apparent nootropic effect. These findings support the hypothesis that stimulation of the endocannabinoid system enhances learned behavior in aversive, but not appetitive, conditioning paradigms.     

Sex as an obligation and interpersonal communication among Norwegian heterosexual couples

This study examines the prevalence of having sex as a means of satisfying one's partner among a random sample of 398 heterosexual couples with non-problematic, mild or manifest reduced sexual desire. Data collection was carried out by questionnaires. Two of three women and one of five men with manifest distressing reduced sexual desire had had obligatory sex. Among women with symptoms of mild reduced sexual desire, there was an association between obligatory sex and lack of acknowledgement of one's sexual needs, as well as a lack of communication with one's partner regarding how to be sexually pleased. In men with manifest reduced sexual desire there was an association between obligatory sex and discussion of one's sexual needs, and sexual fantasies with the partner. Thus, men with desire problems seem to communicate with their partner about their sexuality, whereas women seem not to talk with their partner about their sexual needs.     

Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum

In this study, we focus on the role of social functioning on consumer behavior, exploring social media use as a mediating factor. In order to facilitate our identification of social functioning competence as a factor, we increased the range by including a subgroup of respondents who identified themselves as being on the autism spectrum. Indeed, this group stood out as having difficulties in getting along with persons they interact with at school, at work and at home. We used these measures to define an individual differences index of social functioning that we call Quality of Social Functioning (QoSF). In a preliminary report, we showed that this index was predictive of social media use and its influence, with those scoring higher reacting more favorably and utilizing more of its features. In the main study, we focused on the content of social media posts by providing photos of posts that depicted either group activities or individual activities. Those scoring lower on our index gave lower ratings of posts in general, but especially for those posts depicting group activities. Results are discussed in terms of the important role of social functioning in the use of social media and its content as a vehicle for informing consumer behavior. We describe how the results of our study and related studies can be used by marketers to improve the lives of especially vulnerable consumers.     

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Positive Automatic Cognitions Mediate the Relationship Between Personality and Trait Positive Affect

Positive affect (PA) has emerged as a key well-being facet and a powerful predictor of physical and psychological well-being. One of the strongest predictors of PA is personality, particularly neuroticism and extraversion. However, the mechanisms via which personality affects PA are not well-understood. Consistent with theories that accord cognitive factors a role in mediating the relationship between personality and outcomes, we tested whether positive automatic thoughts (PATs) mediated the relationship between neuroticism, extraversion, and PA among 199 college students (137 women, 70% White, 66% first and second year students, mean age = 24.13, SD = 8.86). Consistent with hypotheses, structural equation modeling indicated that PATs fully mediated the relationship between both neuroticism and extraversion and PA. The structural model fit the data well, χ²/df = 2.33, CFI = .96, SRMR = .07, RMSEA = .08 (90% CI: .06, .10), AIC = 172.45, and accounted for 58% of the variance in PA. An alternative model in which personality predicted PA, which in turn predicted PATs, did not provide as good a fit to the data, χ²/df = 3.03, CFI = .94, SRMR = .09, RMSEA = .10 (90% CI: .08, .12), AIC = 207.40. Models in which negative automatic thoughts (NATs) were construed as fully [χ²/df = 4.46, CFI = .95, SRMR = .08, RMSEA = .13 (90% CI: .11, .16)] or partially [χ²/df = 4.04, CFI = .96, SRMR = .06, RMSEA = .12 (90% CI: .10, .15)] mediating the relationship between neuroticism and negative affect did not provide a good fit to the data. A final model in which negative affect was tested a mediator of the relationship between neuroticism and NATs also did not fit the data well, χ²/df = 4.03, CFI = .96, SRMR = .07, RMSEA = .12 (90% CI: .10, .15).