Do smokers have a negative implicit attitude toward smoking?

Swanson, Rudman, and Greenwald (2001 Swanson, J. E., Rudman, L. A. and Greenwald, A. G. 2001. Using the Implicit Association Test to investigate attitude-behavior consistency for stigmatised behaviour. Cognition and Emotion, 15: 207–230. [Taylor & Francis Online], [Web of Science ®] , [Google Scholar]) used an Implicit Association Test (IAT) to measure attitudes toward smoking and found that smokers have negative implicit attitudes toward smoking. In a first experiment, we replicated the results of Swanson et al. but showed that scores on an attitude IAT do discriminate between smokers and nonsmokers to the same extent than scores on an IAT that is designed to measure associations between smoking and approach or avoidance. In a second experiment, we did find positive implicit attitudes toward smoking in smokers when we used a personalised version of the IAT that was designed to be less susceptible to effects of societal views. Our results indicate that implicit attitudes should not be dismissed as a causal factor in the maintenance of smoking behaviour.     

When First Comes Love (or Lust): How Romantic and Sexual Cues Bias First Impressions in Online Social Networking

Three experimental studies (N = 286) tested how priming the concepts of sex or romance influence the way people perceive other social media users. Participants first completed a word-search task containing sexual (intercourse, lust), romantic (love, heart), or control words. Participants then evaluated a target’s sexual qualities and romantic qualities based on social media profiles, as well as rated their acceptance of the priming stimuli. Results suggested that sex primes led participants to judge targets as being more alluring, racy, and provocative, whereas romance primes led participants to judge targets as being more tender, sentimental, and kind. Both men and women found all primes to be equally acceptable content; women were not averse to these mainstream, non-explicit sexual stimuli. Findings are discussed in terms of viewing sex and romance as distinct, yet related networks of concepts and the need to disentangle sex, romance, and sexualized views of romance.     

When self-destructive thoughts flash through the mind: Failure to meet standards affects the accessibility of suicide-related thoughts

When individuals realize that they fail to attain important standards or expectations, they may be motivated to escape the self, which could lead thoughts of suicide to become more accessible. Six studies examined this hypothesis, mainly derived from escape theory (Baumeister, 1990). The results indicated that whenever individuals realize that they fail to attain an important standard, they experience increased accessibility of suicide-related thoughts (Studies 1-6). In line with the idea that such effects reflect motivations to escape from negative self-awareness, they were especially pronounced when associated with high levels of self-consciousness and escapist motivations (Study 1) and with a large discrepancy between self and standards (Studies 2-4). Moreover, failure to attain standards increased suicide-thought accessibility along with the desire for an altered state of consciousness (Study 5). Finally, increases in suicide-thought accessibility after failure were associated with simultaneous increases in accessibility of general concepts related to escape (Study 6). Implications of these findings for escape and terror management theories are discussed.