Employing autobiographical memory perspective to influence self‐congruence and brand preference

This paper advances our understanding of consumer behavior by examining the influence of autobiographical memory perspective on consumer's self‐congruence. While extant research has primarily restricted itself to the consequences of self‐congruence, this work focuses on an antecedent, by examining the psychological processes associated with the consumer's autobiographical memory perspective and the resulting impact on self‐congruence. Through three experiments, we demonstrate that visualizing autobiographical memories from a first‐person versus a third‐person perspective impacts consumers' self‐brand congruence differently under varied circumstances. Specifically, differing degrees of self‐brand congruence are experienced when consumers focus on differences (vs. similarities) between their present and recalled selves, combined with distinct autobiographical memory perspectives. The autobiographical memory perspective is identified as a key determinant of consumers' perceived change in self‐image, which, in turn, has a cascading effect on their self‐brand congruence. Thus, consumers' perceived change in self‐image is identified as the mechanism underlying the main effect. Furthermore, as an important component of self‐image, this research determines and examines a moderating influence of self‐esteem in the relationship between autobiographical memory perspective and self‐congruence. Collectively, these results facilitate our understanding of the autobiographical memory perspective as an antecedent of consumer's self‐congruence, with implications for nostalgia advertising and retro branding.     

Perceptual skill in decoding facial affect

The perceptual skill in identifying the briefly exposed photographs of facial affect was examined with 75 men and 75 women who were asked to judge six cross-culturally recognizable slides, each expressing one of the six emotions exposed at three different time intervals. Each subject was required to give six judgments and the number of correct responses was considered his score. Analysis by a 3 X 2 factorial design indicated the longer the exposure of the photograph the better the recognition. Although there was no over-all sex difference, analysis by emotions confirmed significantly better accuracy by the women judging 'sadness' than by men, and men were more accurate for 'anger' than were women.     

Sex-specific finger-length patterns linked to behavioral variables: consistency across various human populations

In humans, as in nonhuman primates, the digits of the hands are similar in length during early fetal development. Subsequently, differentiation leads to a patter of unequal finger lengths, described by George as the finger-length pattern. Recent work by Manning and colleagues suggested that digit length patterns are due to early influences of sex hormones. Most importantly for psychology, such patterns might also relate to cognitive activities that are influenced by early organizing actions of sex hormones. The exciting possibility of having an easily measurable indicator of early action of sex hormones that relates to behavior led us to examine the universality of digit length patterns. With samples from Brazil, Canada, India, Turkey, and Korea, we showed that patterns of distal extent of finger tips are similar across different human populations. Consistent sex differences were found across the samples, showing that the index finger in males extends less far distally relative to the middle finger than is the case for females and that the difference in distal extent between index and ring fingers, relative to the middle finger, is smaller in females than in males.     

Imaging brain in search of mind

The fourth annual fMRI Experience was held at the National Institutes of Health (NIH), in Bethesda, Maryland, USA, on 3-14 May 2002. The conference was organized jointly by research fellows at the NIH and Institute of Psychiatry (IoP) in London, and benefited from financial support from the National Institute of Mental Health (NIMH) Intramural Research Program, the NIMH Division of Intramural Training, and the Guarantors of Brain in association with the IoP.     

Development and Validation of a Situational Judgment Test of Emotional Intelligence

The present study describes the development and validation of a situational judgment test (SJT) of emotional intelligence (EI). Initially, 80 situations and three response alternatives for each situation were created based on the available theoretical models. Principal component factor analysis with direct oblimin rotation of data (N = 213) yielded a three‐factor structure with 46 items. These factors were (1) utilizing own emotion, (2) sensing other's emotion, and (3) understanding emotional context. Additional studies showed that the measure had good internal consistency and test‐retest reliability. None of the three factors strongly correlated with the Big Five factors of personality (NEO Five‐Factor Inventory, thus establishing its identity as a construct distinct from personality. Findings of confirmatory factor analysis on secondary data reconfirm the three‐factor model for a 46‐item SJT of EI. The second study also found no correlation among these three factors, intelligence scores measured using Raven's Matrices, and trait EI score measured using the Trait Emotional Intelligence Questionnaire. The third study was conducted in order to determine the relationship of SJT of EI with academic achievement and life satisfaction. All three factors of SJT‐based EI measure were significantly associated with academic achievement and life satisfaction.     

Psychological Intervention in a Case of Bulimia Nervosa: A Case Report

This paper presents a case report detailing the use of an enhanced form of enhanced cognitive behavior therapy (CBT) and other techniques that were employed when faced with impediments in adhering to manualized CBT-E. Ms. S, 22 years old unmarried female pursuing MBBS final year, belonging to upper middle socioeconomic status and urban domicile was provided with 28 weekly sessions of psychotherapy to simultaneously address the patient’s symptoms and try to effect change across multiple domains. A single case design was adopted. Therapy was conducted over 9 months. A total of 28 sessions were taken, with the frequency of two sessions/week initially, and then moving onto one session/week. Pre and Post assessments using Binge Eating Scale, BDI-II, height and weight measurements and frequency of binging episodes using visual analogue scale were done. On measures of pre and post assessment there was 87 % improvement in Binging Episodes, 82 % improvement on Binge Eating Scale and client had 3 kg weight gain with reduction in depression as assessed on BDI-II. The gains were maintained at 1 month follow up. The use and deviations from CBT E, therapy process, role of family and challenges to intervention will be discussed in this case report.     

Hemifacial differences in the in‐group advantage in emotion recognition

Some researchers have interpreted findings of in‐group advantage in emotion judgements as ethnic bias by perceivers. This study is the first linking in‐group advantage to subtle differences in emotional expressions, using composites created with left and right facial hemispheres. Participants from the USA, India, and Japan judged facial expressions from all three cultures. As predicted, in‐group advantage was greater for left than right hemifacial composites. Left composites were not universally more recognisable, but relatively more recognisable to in‐group members only. There was greater pancultural agreement about the recognition levels of right hemifacial composites. This suggests the left facial hemisphere uses an expressive style less universal and more culturally specific than the right, and that bias alone does not cause the in‐group advantage.