Rights vis-à-vis Duties and Contemporary Human Rights Debate

Journal of Indian Council of Philosophical Research - Most of the theories of rights propounded by philosophers, right from the beginning till the twentieth century, conceive rights either as a...     

How the Size of Our Social Network Influences Our Semantic Skills

People differ in the size of their social network, and thus in the properties of the linguistic input they receive. This article examines whether differences in social network size influence individuals’ linguistic skills in their native language, focusing on global comprehension of evaluative language. Study 1 exploits the natural variation in social network size and shows that individuals with larger social networks are better at understanding the valence of restaurant reviews. Study 2 manipulated social network size by randomly assigning participants to learn novel evaluative words as used by two (small network) versus eight (large network) speakers. It replicated the finding from Study 1, showing that those exposed to a larger social network were better at comprehending the valence of product reviews containing the novel words that were written by novel speakers. Together, these studies show that the size of one's social network can influence success at language comprehension. They thus open the door to research on how individuals’ lifestyle and the nature of their social interactions can influence linguistic skills.     

Human Genome Editing and Ethical Considerations

Editing human germline genes may act as boon in some genetic and other disorders. Recent editing of the genome of the human embryo with the CRISPR/Cas9 editing tool generated a debate amongst top scientists of the world for the ethical considerations regarding its effect on the future generations. It needs to be seen as to what transformation human gene editing brings to humankind in the times to come.     

Analysing applications of neuromarketing in efficacy of programmatic advertising

In this paper, there is exploration of the concept of neuromarketing as a newly developed strategy with economic potential deriving from human brain research. The central notion of the essay is that programmatic advertising can be used to better comprehend the idea of neuromarketing and its impact on consumers' decision-making. So neuromarketing involves the scientific observation of brainwave activity, eye tracking, and skin response to determine how people's brains react to advertisements and other brand-related communications. By studying the brain, these neuromarketing strategies can forecast how consumers will make decisions. The neuromarketing tactics' benefits and constraints are studied on a number of market input devices in the paper. The influence of various techniques of neuromarketing is studied from the available research studies and literature. In the recent years, the neuromarketing concept has been able to garner a lot of importance in its contribution to the marketing, advertising, and programmatic advertising has been immensely helped by the understanding of consumer decision making. The consumer behaviour has been able to be comprehended through neuromarketing techniques which are one of the key pillars of the purpose and running of programmatic advertising. A neuromarketing study shall be the helping hand for increasing customer base, market leadership, and converting them to loyal customers. It will help in programmatic advertising through the understanding of the advertiser with respect to the likes and wants of the customers and how consumer attention can be drawn. The consumer behaviour can be understood by the marketers in terms of how the consumers react to the advertising.     

Reading/writing vs handedness influences on line length estimation

Left- and right-handed school children with differing reading/writing experiences (unidirectional left-to-right vs bidirectional) were asked to draw 3-cm lines from right-to-left or from left-to-right with each hand. With either hand, lines drawn from left to right were more accurate than those drawn from right to left, particularly for right-handed left-to-right users; bidirectional readers showed no directional bias. Moreover, bidirectional readers were more accurate than unidirectional readers. The findings support a greater influence of directional scanning effects than handedness on the task of line length estimation.