Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction

The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the ‘cool factor’ which Apple has managed to obtain with its products. This study explores if owning an iPod (as opposed to another brand of MP3 player) makes a difference in the perception of general life satisfaction. Using Diener et al.'s generic satisfaction with life scale (SWLS) to measure the dependent variable life satisfaction, a model with the key concepts usage, benefits, peer influence, design, iPod phenomenon, and iPod bubble has been developed and tested in a variety of ways, including regression analysis. The sample consisted of a multinational sample of 240+ young adults, aged 18–35 years. The demographic profiles of iPod and non‐iPod owners were very similar, but for iPod owners, 23 per cent of the variance in overall life satisfaction is explained by the key concepts used in this research. Key influencing variables for iPod owners are peer influence and design. For non‐iPod owners, the amount of variance explained by the independent variables was negligible. iPod owners also considered their MP3 players to be much ‘cooler’ than did non‐iPod owners. This article considers the managerial implications of these findings for Apple and for competing brands. The social implications of these findings and their significance are also discussed, and several potential areas for further research are highlighted. Copyright © 2012 John Wiley & Sons, Ltd.     

Nathan Söderblom and Our Own Time1

In 1914 Professor Nathan Söderblom was elected archbishop of the Church of Sweden. His consecration took place in Uppsala Cathedral just months after the beginning of World War I. In 1925, he convened an ecumenical meeting in Stockholm that came to shape the ecumenical movement for decades to come. The peace question remained at the heart of his episcopate as long as it lasted. In this article, Antje Jackelén and Jakob Wirén explore some of the additional challenges that lay before Nathan Söderblom. Even today, there are lessons to be learned from the way Söderblom responded to issues such as questioning the relevance of the church, the need for dialogue between science and theology, the urgency of ecumenical cooperation, and the risks of nationalism.     

Refractory effects in picture naming as assessed in a semantic blocking paradigm.

In the cyclic semantic blocking paradigm participants repeatedly name sets of objects with semantically related names (homogeneous sets) or unrelated names (heterogeneous sets). The naming latencies are typically longer in related than in unrelated sets. In Experiment 1 we replicated this semantic blocking effect and demonstrated that the effect only arose after all objects of a set had been shown and named once. In Experiment 2, the objects of a set were presented simultaneously (instead of on successive trials). Evidence for semantic blocking was found in the naming latencies and in the gaze durations for the objects, which were longer in homogeneous than in heterogeneous sets. For the gaze-to-speech lag between the offset of gaze on an object and the onset of the articulation of its name, a repetition priming effect was obtained but no blocking effect. Experiment 3 showed that the blocking effect for speech onset latencies generalized to new, previously unnamed lexical items. We propose that the blocking effect is due to refractory behaviour in the semantic system.