Attitudes and Attraction: Optimism and Weight as Explanations for the Similarity–Dissimilarity Asymmetry

The positive link between attitude similarity and attraction is one of the fundamental outcomes in social psychology. However, attitude dissimilarity seems to be a stronger driver of this relationship than attitude similarity. The authors review the evidence on this similarity–dissimilarity asymmetry, and discuss two explanations. One is that people generally enter into interactions with optimism, and so supposedly neutral partners are often seen as mildly positive. Another is that dissimilar attitudes carry greater weight than similar attitudes in cognitive processes. Implications of these mechanisms for wider issues in person perception and attitude structure are discussed, connecting them with more recent theories of attitudinal ambivalence and evaluative space.     

Within compound Associations Mediate the Retrospective Revaluation of Causality Judgements

The role of within-compound associations in the retrospective revaluation of causality judgements was investigated in a two-stage procedure in which the subjects were asked to learn whether or not different food stimuli caused an allergic reaction in hypothetical patients. In the compound-cue stage a number of compound cues, each consisting of a competing stimulus and a target stimulus, were associated with the reaction across a series of trials, whereas in the single-cue stage the subjects had the opportunity to learn which of the competing cues, when presented alone, caused the reaction. Each target stimulus was presented with the same competing cue across all compound trials in the consistent condition, but with a different competing cue on each trial in the varied condition. In a forward procedure, in which the single-cue stage preceded compound cue training, judgements of the causal effectiveness of the target stimuli were reduced or blocked by training them in compound with a competing cue that had been previously paired with the reaction. Moreover, the magnitude of this reduction was comparable in the consistent and varied conditions. This was not true, however, when the single- and compound-cue stages were reversed in the backward procedure. Judgements for target cues compounded with competing cues that were subsequently paired with the reaction were reduced only in the consistent condition. If it is assumed that stronger associations were formed between the competing and target stimuli during the compound-cue stage in the consistent condition than in the varied condition, this pattern suggests that the retrospective revaluation of causality judgements can be mediated by the formation of within-compound associations.