How gender affects the relationship between hedonic shopping motivation and purchase intentions?

Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers' perceptions of their offline and online gendered behaviour. The model was applied across five product categories using confirmatory factor analysis and structural equation modelling. We conclude that there is no online‐gender effect on hedonic shopping motivation and purchase intentions. However, offline‐gendered behaviour does significantly affect hedonic shopping motivation and purchase intentions for females across all product categories. Our findings support the proposition that gender is merely a prosthetic device of the private self and is an intentional manipulation and misrepresentation of the anonymous body. Online gender is a performance that is hidden by the technological veil from the offline space and public self, without social constraints or criticisms. Research implications are discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

Reconceptualizing Excitation Transfer as Motivational Activation Changes and a Test of the Television Program Context Effects

This study theorizes that activation and decay of dual motivational systems function as the mechanisms underlying excitation transfer theory. Following this reconceptualization, a physiological experiment simultaneously examines the influence of program valence and arousing content on subsequent ads. As predicted, sympathetic arousal (indicated by skin conductance) was greater during ads following arousing compared to calm programs, and in both conditions, it decreased across ad blocks. Cognitive effort was higher (indicated by slower heart rate) during ads following the positive arousing program and was lower (indicated by faster heart rate) following the negative arousing program. The recognition and free recall data generally support the prediction that, immediately following the program, they would be at the levels predicted by the motivational activation elicited by the program context.     

Who Fights,Who Flees? An Integration of the LC4MP and Psychological Reactance Theory

ABSTRACT

This study tests the hypothesis that defensive message processing, like defensive behaviors in the real world, has two directions, fight-and-flight. The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) characterizes defensive message processing by increases in unpleasantness and arousal reports, and accelerated heart rate indicating either a focus on internal processing (internal thoughts) or the active withdrawal of cognitive resources from processing highly arousing and unpleasant media messages. However, the LC4MP has not included direct measures that allow discrimination between fight-and-flight responses. Psychological reactance theory (PRT) predicts defensive responses including anger and counterarguments (reactance) when media messages threaten viewers’ freedom and autonomy. We hypothesized that PRT provides the LC4MP with the appropriate measures (anger and counterarguments) needed to discriminate fight-or-flight responses. Results supported this prediction. Participants (N = 49 adult-smokers) high in defensive and low in appetitive reactivity (risk-avoiders) withdrew from the message (fled: characterized by low anger and counterarguments) while those high in appetitive and low in defensive reactivity (risk-takers) experienced reactance (fought: characterized by high anger and counterarguments) in response to freedom threatening antitobacco messages that are highly arousing and unpleasant. Moreover, both reactance and message withdrawal yielded the same cognitive, emotional, and physiological responses predicted by the LC4MP as indicators of defensive message processing. Theoretical and message design recommendations are discussed.     

Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems

ABSTRACT

Social media is becoming one of the most common deployment methods for antidrug and risk message campaigns. This is largely due to the low cost and high distribution that social media affords. This article argues that the social media approach to antidrug messaging also results in greater attention to the message over time. This article reports results from a study that examined how the combination of a short gain-or-loss framed text message interacts with a subsequent pleasant or unpleasant antidrug video message to influence motivational activation and information processing. Based on previous work investigating how different emotional trajectories in public service announcements (PSAs) elicit different patterns of motivational activation and cognitive processing, it was predicted, and found, that emotionally incongruent combinations of the text frame and video content resulted in the coactivation of the motivational systems. Placing a gain frame before a video message affects the overall processing of the subsequent message such that even an unpleasant message is rated more positively and results in a pattern of resource availability more like what we see for pleasant messages. Motivational activation and the subsequent effects on cognitive and emotional reactions are discussed within the context of multi-modal anti-drug campaigns.     

Discrete Emotion and Motivation: Relative Activation in the Appetitive and Aversive Motivational Systems as a Function of Anger,Sadness, Fear,and Joy During Televised Information Campaigns

This study investigated whether predictable motivational activation in the appetitive and aversive systems underlies the production and experience of discrete emotions (anger, sadness, joy, and fear) experienced while viewing televised public service announcements. This study used both self-reports and physiological measures to index motivational activation and emotional experience. In the joy condition, physiological data provided moderate support for the prediction that strong appetitive motivational activation underlies the experience of joy but did not support the concurrent prediction of aversive motivational inhibition. However, the self-report data provided good evidence for both. In the fear condition, the self-report data supported the prediction of strong aversive and inhibited appetitive activation. The physiological data provide strong support for a highly activated aversive system but no support for an inhibited appetitive system. In the sadness condition, the self-report and physiological data supported the prediction that sadness is a moderately activated aversive condition. In the anger condition, the physiological data supported the prediction that anger is a coactive state with both aversive and appetitive activation. This study suggests that research on cognition, emotion, and motivation can benefit by blending findings and insights from both discrete and dimensional approaches to the study of emotion.     

Measuring psychological mindedness: validity,reliability, and relationship with psychopathology of an Italian version of the Balanced Index of Psychological Mindedness

Psychological mindedness (PM) is an underinvestigated, but important construct in psychoanalytic psychotherapy research and practice. It refers to the interest in and ability for reflecting on one's thoughts and feelings, and it represents an important precondition for insight-oriented therapy to be successful. Notwithstanding, very few instruments are available to measure PM. The current investigation aimed at evaluating the validity and reliability of the Balanced Index of Psychological Mindedness (BIPM; Nyklí?ek & Denollet, 2009, Psychological Assessment, 21, 32–44), a brief measure of PM. In a first study, factor structure, internal consistency, and concurrent validity of the BIPM were tested, along with the relationship between the BIPM and a continuous measure of general distress, using a sample of 298 Italian students. In a second study, test-retest stability analyses were completed using a new, different, Italian student sample (N = 58). In a third study, the BIPM scores of a clinical sample with diagnosis of mood spectrum disorders (N = 30) were compared to those of an age-, gender-, and education-matched nonclinical sample. Overall, results indicate that the BIPM is a psychometrically sound instrument that can be used in clinical practice to obtain rapid information about the client's mentalization skills and assess PM.     

Fear-related state dependent memory

State dependent memory (SDM) refers to superior performance when information is retrieved in the same emotional state in which it was learned. Certain conditions generate this effect more reliably - including internal learning tasks, cue-free retrieval, and strong, stable emotional states with associated arousal. This study assesses whether SDM occurs in relation to states of fear and relaxation when these conditions are in place. We induced fear or relaxation in spider- or snake-fearful undergraduate participants (N = 54). Those who were in the same state during learning and later retrieval recalled more learned words than did those who were in different states on the two occasions. This provides support for the existence of SDM under certain constraints.     

Newly observed microscopic planar defects on {111} in natural diamond

Abstract

Circular disc-crack-like defects randomly distributed on {111} planes have been discovered by 300kV transmission electron microscopy in diamond that had crystallized on non-faceted growth surfaces of mean orientation {100}. In a sample of ～ 100 defects, disc diameters were narrowly distributed about a mean of 1·2 μm and one in seven discs were located on a coplanar stacking fault of average diameter 2 μm. Discs totally enclosed within the specimen exhibit concentric moiré fringes covering their image areas when viewed obliquely, showing them to be dilated into thin lenticles. Internal pressures, deduced from moiré-fringe counts on six lenticles, were in the range 1·5 to 1·8 GPa.     

Influence of assessment setting on the results of functional analyses of problem behavior

Analogue functional analyses are widely used to identify the operant function of problem behavior in individuals with developmental disabilities. Because problem behavior often occurs across multiple settings (e.g., homes, schools, outpatient clinics), it is important to determine whether the results of functional analyses vary across settings. This brief review covers 3 recent studies that examined the influence of different settings on the results of functional analyses and identifies directions for future research.     

A Psychometric Evaluation of the Thought Control Ability Questionnaire (TCAQ) and the Prediction of Cognitive Control

Study 1 evaluated the psychometric properties of the English version of the Thought Control Ability Questionnaire (TCAQ; Luciano et al. 2005), an index of perceived control over intrusive cognitions. Confirmatory factor analysis in a sample of 720 University students revealed a clear uni-dimensional structure (after removal of items 5, 7, 8, 14, and 25) with high internal consistency (α = .87, 95% CI = [.86, .88]) and test-retest reliability after a six month interval (r = .68). Correlational analyses supported an inverse relationship with measures of depression, anxiety, maladaptive cognitive control strategies, and obsessive–compulsive symptomatology. Study 2 tested the ability of the TCAQ to predict successful cognitive control during an experimental suppression protocol. Results demonstrated that weak thought control ability was predictive of the frequency and associated levels of distress of a target thought while under instruction to suppress. Additionally, weak perceived thought control ability was predictive of increased efforts to suppress the target material. Collectively, results suggest that thought control ability is a measurable individual difference variable and that the TCAQ is a reliable index of perceived cognitive control.