Hunts,Heinz, and Fries Priming ‘Ketchup’: The Effects of Lexicality on Brand Name–Product Associations and Brand Memory

Brand names should be memorable and easy to associate with the product. The present study investigated how brand name lexicality affects accessibility in memory. In Experiment 1, participants completed a primed lexical decision task (LDT) in which primes were real‐word brands (RWB; e.g., SATURN), nonword brands (NWB; e.g., KIA), or semantic associates (e.g., TIRE) and targets were product categories (e.g., car). NWB primes resulted in equivalent priming as semantic primes and were recalled more than RWBs in a free‐recall task. In Experiment 2, participants completed an unprimed LDT or brand decision task (BDT). In LDT, high NWB error rates reflected greater familiarity. In BDT, many RWBs were not recognized as brands. In Experiment 3, a primed BDT with brand names as targets indicated that NWBs and RWBs are equally primed by a related category label. Overall, NWBs appear to be more familiar and memorable, possibly because of distinctiveness. Copyright © 2015 John Wiley & Sons, Ltd.     

Keeping It Going: Evidence of Long-Term Improvements After Implementation of the 1-2-3 Magic Parenting Program

This study builds upon a pilot evaluation of the 1-2-3 Magic Program (Bailey, van der Zwan, Phelan, &; Brooks, 2012 Bailey, E. L., van der Zwan, R., Phelan, T. W., &; Brooks, A. (2012). The 1–2-3 Magic Program: Implementation outcomes of an Australian pilot evaluation with school-aged children. Child &; Family Behavior Therapy, 34(1), 53–69. doi:10.1080/07317107.2012.654455[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]), by investigating its long-term efficacy as a brief parenting intervention for families with a school-aged child. Twelve Australian families participated in a randomized controlled trial, assigned either to a wait-listed control group or to one that received immediate training. Consistent with the pilot evaluation, only families who had received training reported significant improvement in child and parenting behavior at an 8-week follow-up assessment. These improvements were maintained for 12-month posttraining, supporting the long-term efficacy of the 1-2-3 Magic Program for Australian families.     

Banal is not Trivial: Visibility,Recognition, and Inequalities between Religious Groups in Prison

Recognizing religious groups is not only a question of granting rights, but also a question of the possibility of being perceived as unproblematic, especially in contexts where religion is a contested issue. Spain is a compelling case to examine this proposition. There, the rise of migration-driven religious diversity and the attacks of 11 March 2004 have led religious minorities into the sensitive terrain of ‘supra-visibility’. Drawing upon research conducted in prisons, we show that, in this situation, being classified as a ‘religion’ becomes more a cause for alarm than a sign of normalcy. The most powerful actors in the field have actively distanced themselves from the category of ‘religion’, either because they are presented as spiritual therapies or because they are embedded in cultural traditions—the banal Catholicism that prevails in many southern European settings. Overall, religious inequalities are not only related to the recognition of rights, but also to the (in)visibility of some social and cultural forms over others.     

“The First Man Speaking”: Merleau-Ponty on Expression as the Task of Phenomenology

This article aims to establish an understanding of Merleau-Ponty's view of creative expression, and of its phenomenological function, setting out from the intriguing statement in his essay “Cézanne's Doubt” that the painter (or writer or philosopher) finds himself in the situation of the first human being trying to express herself. Although the importance of primary or creative expression in Merleau-Ponty's philosophy is well known, there is no consensus among commentators with respect to how this notion is to be understood, and of its apparently paradoxical relation to experience in his philosophy. On the one hand, Merleau-Ponty seems to presuppose that there is an original meaning pre-given in experience; on the other hand, expression is described as a hazardous enterprise, because the meaning to be expressed does not exist before expression has succeeded. In order to resolve this tension, I explore the significance of the precariousness of creative expression, arguing that it must be related to its other side: the constituted, all too often petrified meaning that we must start out from.