How marketers can use celebrities to sell more effectively

The first part of this paper summarises the key points about the use of celebrities in advertising, sets this particular creative technique in context and demonstrates how significant its return on investment can be. In the second part the paper goes on to report a more detailed analysis of the ‘celebrity’ case histories among the winners in the IPA Effectiveness Awards, and how practitioners have applied celebrity use to brands to make exceptional impacts on profitability.     

Cooperation versus competition in a mass emergency evacuation: A new laboratory simulation and a new theoretical model

Virtual reality technology is argued to be suitable to the simulation study of mass evacuation behavior, because of the practical and ethical constraints in researching this field. This article describes three studies in which a new virtual reality paradigm was used, in which participants had to escape from a burning underground rail station. Study 1 was carried out in an immersion laboratory and demonstrated that collective identification in the crowd was enhanced by the (shared) threat embodied in emergency itself. In Study 2, high-identification participants were more helpful and pushed less than did low-identification participants. In Study 3, identification and group size were experimentally manipulated, and similar results were obtained. These results support a hypothesis according to which (emergent) collective identity motivates solidarity with strangers. It is concluded that the virtual reality technology developed here represents a promising start, although more can be done to embed it in a traditional psychology laboratory setting.     

Skills,spills and the nature of mindful action

Phenomenology and the Cognitive Sciences -     

Self-esteem and autonomic physiology: parallels between self-esteem and cardiac vagal tone as buffers of threat

In this article a potential physiological connection to self-esteem is suggested: cardiac vagal tone, the degree of influence on the heart by the vagus, a primary nerve of the parasympathetic nervous system. This hypothesis emerges from parallels between the two literatures that suggest both self-esteem and cardiac vagal tone function to provide protection from threat responding. This article reviews these literatures and evidence and preliminary findings that suggest in some contexts self-esteem and cardiac vagal tone may exert an influence on each other. Last, the article discusses theoretical and applied health implications of this potential physiological connection to self-esteem.     

Perseverative cognition,distracted communication,and well‐being in everyday social interaction

This study examined how rumination and worry experienced within varying contexts of everyday life are associated with current‐moment and cross‐moment indicators of subjective well‐being. We also investigated if, in the context of social interaction, distracted communication uniquely predicts subjective well‐being and mediates the link between perseverative cognition and well‐being. Using experience sampling, we found that the effects of rumination and worry on subjective well‐being were social‐context dependent. Rumination experienced alone, relative to during interaction, was a stronger positive predictor of current and later‐in‐the‐day loneliness. In contrast, worry experienced alone, but not during interaction, negatively predicted later loneliness. Distracted communication accounted for unique variance in current affective well‐being and current and later loneliness, but its role as a mediator was uncertain.     

Dissociable learning processes,associative theory,and testimonial reviews: A comment on Smith and Church (2018)

Psychonomic Bulletin & Review - Smith and Church (Psychonomic Bulletin & Review, 25, 1565–1584 2018) present a “testimonial” review of dissociable learning processes...     

The effects of transcranial direct current stimulation (tDCS) on multitasking performance and oculometrics

Multitasking is the ability to perform more than one task simultaneously. The need to multitask is common in many industries especially within the military with tasks such as air traffic controllers, cyber defense operators and image analysts. However, as the time on task increases, information throughput can become overwhelming resulting in a performance decrement. Through task prioritizing, the operator is able to maintain performance on specific subtasks in which they selected as high importance while other subtasks experience a decrement. The objective of this study was to evaluate the effects of transcranial direct current stimulation (tDCS) applied to the left dorsolateral prefrontal cortex (ldLPFC) on information processing capabilities to improve individual and overall multitasking performance while performing the multi-attribute task battery (MATB). Two groups of 8 participants each received either 2 mA of anodal or sham tDCS while performing MATB. In addition, eye tracking was implemented to record eye movement patterns. In doing so, we were able to determine how much time the operator allocated to each of the subtasks within MATB and how their task priorities changed as workload demands increased. The findings provided evidence that 2 mA of anodal tDCS during MATB significantly improved overall information throughput compared to the sham group. With respect to the individual subtasks, communication and system monitoring displayed the greatest enhancement with anodal tDCS. Our data suggests that tDCS could be a useful tool to enhance information processing capabilities during a multitasking paradigm resulting in improved processing capabilities and information throughput.