Believe it or not! longer questionnaires have lower response rates

The effects of questionnaire length on response rate and response bias were examined by conducting a mail survey of 8534 persons taking distance education courses in insurance and financial planning. In 14 replications, persons were randomly assigned to receive a long or short course evaluation questionnaire. Response rate for the short form averaged about 28% higher than for the long form, and was significantly higher in all 14 replications. A measure of course satisfaction appearing on both questionnaires showed no significant differences between the long and short form in 12 of the 14 replications. The results suggested that biased measurement of consumer satisfaction does not necessarily occur on a long questionnaire with a relatively low response rate.     

The effects of sex-role taking on children's responses to aggressive conflict situations

The effects of sex-role taking on children's responses to aggressive conflict situations were investigated in the present study. Subjects were 40 boys and girls aged 8–9, who were asked to take the role of boy and girl story characters involved in the following kinds of aggressive situations: victim of a verbal attack, victim of a physical attack, and witness to an attack upon a friend. A significant interaction effect between type of conflict situation and sex of story character was obtained. Subjects expected boy characters to retaliate more strongly than girl characters when intervening in an attack upon a friend, and girl characters to retaliate more strongly than boy characters when being verbally or physically assaulted. These findings suggest the importance of situational factors in determining children's sex-stereotyped expectations for aggressive retaliation.     

Left hemisphere superiority for pronounceable nonwords,but not for unpronounceable letter strings

Right-handed adults were asked to identify bilaterally presented linguistic stimuli under three experimental conditions. In Condition A, stimuli were three-letter pronounceable nonwords (such as TUP), and subjects were asked to report them by naming them. In Condition B, stimuli were three-letter pronounceable nonwords, and subjects were asked to report them as strings of letters. In Condition C, stimuli were more or less unpronounceable letter strings (such as UTP) created by rearranging the letters of pronounceable nonwords, and subjects reported them as strings of letters. Pronounceable nonwords were found to be better identified from the right visual hemifield irrespective of the way in which they were reported. Unpronounceable letter strings did not produce any visual hemifield difference. Nonwords are of interest because they can be seen as potential words that lack both specific semantic properties and entries in the subject's internal lexicon. The results of the experiment are consistent with the view that both the left and right cerebral hemispheres are able to identify letters but the left hemisphere is more sensitive to the pronounceability of the nonwords. This may happen either because the left hemisphere can make better use of resemblances to real words or because it has access to spelling to sound correspondence rules.     

Dyslexic and normal readers' eye movements

Dyslexic and normal readers' eye movements were compared while tracking a moving fixation point and in reading. Contrary to previous reports, the dyslexic and normal readers did not differ in their number of saccades, percentage of regressions, or stability of fixations in the tracking task. Thus, defective oculomotor control was not associated with or a causal factor in dyslexia, and the dyslexics' abnormal eye movements in reading must be related to differences in higher cognitive processes. However, individual differences in oculmotor efficiency, independent of reading ability, were found within both the dyslexic and normal groups, and these differences were correlated in reading and tracking tasks.     

Central auditory processing: I. Ear dominance—A perceptual or an attentional asymmetry?

The phenomenon of ear dominance for pitch described by Efron and Yund has been attributed by them to an asymmetry of sensory origin in the binaural integration of dichotic tone pairs. An explanation of this phenomenon in terms of an attentional bias is rejected on the basis of two experiments where the possibility of such bias was excluded. These and other experiments indicate that a simple explanation of this ear dominance in terms of a hemispheric specialization in the processing of tonal stimuli also must be rejected.     

Context and companion's behavior as determinants of cooperation and competition in school-age children

Information about the social context and a companion's actions were studied as determinants of cooperation and competition in middle childhood. In Experiment 1, first-, third-, and fifth-grade children were told that they would play a board game with another same-age, same-sex child (actually a bogus companion). The experimenter's instructions established shared rewards or winner-take-all as outcome conditions. Preprogrammed responses—100% cooperative or 100% competitive—provided information about the companion's actions. Results revealed that the companion's responses alone determined cooperation and competition among the first graders. Third graders used both types of information. Fifth graders, however, demonstrated a bias to respond cooperatively whenever a cooperative cue was present. In Experiment 2, first-grade subjects were given extra rehearsal of the game strategies, a scorekeeping procedure for use during the game, or a combination of the two. Results indicated that, under these conditions, younger subjects were able to use the instructions about reward distribution as well as the companion's actions in guiding their social behavior.