Online Social Influence and the Convergence of Mass and Interpersonal Communication

Mass and interpersonal communication are rapidly converging as people integrate an assortment of Internet‐based tools into their communication repertoires. This convergence prompts dramatic changes in the conditions that once were presumed to distinguish mass from interpersonal communication, most notably differences in communication directionality and scale, audience size and identification, and a host of cues that signal source credibility. This article proposes a number of features of technological convergence in this context—including shifts in message control, audience scale, and source, receiver, and temporal ambiguity—and describes illustrative implications for social influence processes. These features highlight areas that traditional mass and interpersonal communication perspectives cannot fully describe alone, and suggest new methods and directions for the examination of online social influence.     

Dispositional and comparative optimism interact to predict avoidance of a looming health threat

Research indicates that when confronted with a health threat, individuals high in both dispositional and comparative optimism employ a more avoidant style of coping than individuals high in dispositional but low in comparative optimism. We examined the hypothesis that threat distance moderates this interactive optimism association. In two studies, participants were randomly assigned to a looming or distant threat condition. Study 1 revealed that in the looming threat condition, participants high in both forms of optimism were more likely to minimise the threat and less inclined to seek additional health information relative to participants high in dispositional but low in comparative optimism. In Study 2, the same interaction pattern emerged on a measure of psychological abstraction suggesting these variables combine to alter broad information processing strategies. Implications for considering multiple forms of optimism when delivering health status information are discussed.     

Recruitment and Retention of Low‐SES Ethnic Minority Couples in Intervention Research at the Transition to Parenthood

Low‐SES couples have limited resources to manage the chronic and acute stressors with which they are disproportionately faced. Although these couples are at greater risk for negative individual and relationship outcomes, evaluations of the impact of couple relationship education (CRE) in low‐SES couples have been plagued by methodological problems, most notably challenges associated with recruitment and retention. We review the literature on challenges couples face associated with low‐SES, as well as on recruitment, retention, and CRE in low‐SES, ethnic minority populations. We illustrate some of these challenges in a case study of CRE for low‐SES couples transitioning to parenthood. In this pilot study, 21 couples were recruited from a community health clinic and randomized to either an experimental treatment condition (EXP; N = 11) or a treatment‐as‐usual control condition (TAU; N = 10). This study sought to mitigate documented challenges with recruitment and retention: We leveraged community partnerships, attempted to build and maintain strong relationships with study participants, provided incentives for assessments as well as intervention meetings, and attempted to reduce potential barriers to enrollment and retention. Nonetheless, we had low rates of recruitment and retention. We integrate these findings and experiences with our review of previous work in this area. We make recommendations for future CRE research and practice that have potential implications for public policy in this area.     

It’s under control: Top-down search strategies can override attentional capture

Bacon and Egeth (1994) proposed that observed instances of attentional capture by feature singletons (e.g., color) were the result of a salience-based strategy adopted by subjects (singleton detection mode) and, thus, were not automatic. They showed that subjects could override capture by adopting strategies based on searching for specific target features (feature search mode). However, Theeuwes (2004) has recently argued that Bacon and Egeth’s results arose from experimental confounds. He elaborated a model in which attentional capture must be expected when salient distractors fall within a spatialwindow of attention. According to Theeuwes’s (2004) model, there exist two essential criteria for examining stimulus-driven capture. First, search latencies cannot increase with display size, since the search must be parallel; second, the salience of the irrelevant distractor must not be compromised by characteristics of the search display. Contrary to the predictions of Theeuwes’s (2004) model, we provide evidence that involuntary capture can be overridden when both of these criteria are met. Our results are consistent with Bacon and Egeth’s proposal.     

The effects of childbirth-related post-traumatic stress disorder on women and their relationships: a qualitative study

There is converging evidence that 1%-2% of women develop post-traumatic stress disorder (PTSD) as a result of childbirth. The current study aimed to explore the long-term effects of childbirth-related PTSD on women, their relationship with their partner and their relationship with their child. Semi-structured interviews were carried out with six women who reported clinically significant PTSD after birth, ranging from 7 months to 18 years beforehand. Interviews were transcribed and analysed using thematic analysis. Childbirth-related PTSD was found to have wide-ranging effects on women and their relationships. Women reported changes in physical well-being, mood and behaviour, social interaction, and fear of childbirth. Women reported negative effects on their relationship with their partner, including sexual dysfunction, disagreements and blame for events of birth. The mother-baby bond was also seriously affected. Nearly all women reported initial feelings of rejection towards the baby but this changed over time. Long-term, women seemed to have either avoidant or anxious attachments with their child. It is concluded that childbirth-related PTSD can have severe and lasting effects on women and their relationships with their partner and children. Further research is needed to compare this to normal difficulties experienced by women after having children.     

Tribespotting: a semiotic analysis of the role of consumption in the tribes of Trainspotting

• The postmodern self is so engaged with the symbolic aspects of consumption that many authors have argued that consumption defines the self. Drawing upon the literature in this area, with a particular stress on the symbolic interactionist school of thought, it is the thesis of the authors that many acts of consumption are tribal and role supporting. From this we develop a model: the rubix cube of postmodern consumption. This model places the power of self‐definition squarely on the psychic powers of the individual and not in the realms of consumption. Consumption does not define the self. Evidence, to support this view and model, is garnered from a semiotic analysis of consumption in the motion picture Trainspotting.

Copyright © 2006 John Wiley & Sons, Ltd.