This article proposes to address certain epistemological controversies in psychoanalysis by elucidating them through the religious field. The theological field serves the author as the repressed, which indicates the latent stakes that continue to do work at the heart of these debates. The goal is to show how debates that take place on the epistemological level bring into confrontation different anthropological concepts and discursive traditions that have their roots in religious discourses. The principal hypothesis of the author is that the dissident theories of psychoanalysis can be understood as a return to a pre‐monotheistic theological conception or to an idolatrous practice that aims, primarily, to undo castration. This hypothesis will be used to elucidate the debates with two authors: Adler and Rank. The author shows how these theorists, by leaving analytical ground, connect their theories to pre‐monotheistic conceptions and highlight conceptual tools that are characteristic to them. 相似文献
The present study draws on theories and prior research on corporate social responsibility (CSR) and gender attitudes (i.e., sexism) to understand young Chinese peoples’ responses toward women-empowering advertising (i.e., femvertising). We conducted two experiments in which male and female Chinese college students (232 in Study 1 and 231 in Study 2) were exposed to either women-empowering or control advertisements (traditional ad in Study 1 and gender-irrelevant ad in Study 2) and reported their attitudes about the ads as well as their purchase intentions toward the advertised products (shampoo and smartphone, respectively). In line with our predictions, both experiments showed that messaging about women’s empowerment in advertising can induce perceptions of CSR, thereby increasing favorable responses such as enhanced positive ad attitudes and increased purchase intentions toward the advertised products. Moreover, hostile sexism was negatively associated with consumer responses toward femvertising such that the lower participants’ hostile sexism, the more positive ad attitudes and stronger purchase intent participants they reported. However, benevolent sexism was not predictive of consumer responses toward femvertising. These results offer insights into people’s responses toward women-empowering advertisements and also have practical implications for advertisers and marketers who are interested in using such an advertising tactic to promote products and services.
