How Brands Acquire Cultural Meaning

This article endeavors to advance research on the cultural resonance of brands by building bridges between branding scholarship in the consumer psychology tradition and interpretive research regarding brands and their meaning makers. We adopt a cognitivist conceptualization of cultural meaning and focus on the application of interpretive insights to well‐established constructs in the consumer psychology of brands: brand associations, product category associations, social identity, and self‐identity. This integrative exercise highlights the value of cultural models in explaining the processes whereby brands acquire meaning, and suggests several themes that are under‐valued when considering this process problem through a psychological lens: the motivational underpinnings of myths and other cultural meaning models, the relative value of shared cultural and brand meanings versus idiosyncratic meanings, the power and primacy of category‐level meaning making over brand‐level meaning making, the complex processes whereby brands gain and lose legitimacy, and the influence of lay theories about brands and branding on how consumers co‐create meaning for brands.     

Emotional eating as a mediator between anxiety and cholesterol in population with overweight and hypertension

Although the relationship between cholesterol and mood states (especially anxiety) has been well studied, few researches have included the role of eating styles in this relationship. This study explored the associations among eating styles, negative emotional symptoms, and levels of cholesterol (and other medical variables) in a population with hypertension and overweight or obesity, analyzing the possible mediation mechanisms involved. A cross-sectional study was conducted in 68 adults with hypertension and overweight/obesity, and stepwise multiple regression analysis and mediation analyses were carried out to test the hypothesis that eating styles mediate the relationship between negative emotional symptoms and cholesterol. Several significant correlations among age, anthropometric, medical, and psychological variables (eating styles and negative emotional symptoms) were found. There was a significant indirect effect of anxiety on total cholesterol and LDL cholesterol through emotional eating. Results suggest that emotional eating has a relevant role in the rise in total and LDL cholesterol, acting as a mediator in the relationship between anxiety and cholesterol. This finding could have important implications, since it introduces a new variable in the relationship between emotions and cholesterol and, therefore, changes the way of understanding this relationship, and of treating high cholesterol in a hypertensive sample.     

On the learnability of frequent and infrequent word orders: An artificial language learning study

Most languages have a basic or "canonical" word order, which determines the relative positions of the subject (S), the verb (V), and the object (O) in a typical declarative sentence. The frequency of occurrence of the six possible word orders among world languages is not distributed uniformly. While SVO and SOV represent around 85% of world languages, orders like VSO (9%) or OSV (0.5%) are much less frequent or extremely rare. One possible explanation for this asymmetry is that biological and cognitive constraints for structured sequence processing make some word orders easier to be processed than others. Therefore, the high frequency of these word orders would be related to their higher learnability. The aim of the present study was to compare the learnability of different word orders between groups of adult subjects. Four artificial languages with different word orders were trained: two frequent (SVO, SOV) and two infrequent (VSO, OSV). In a test stage, subjects were asked to discriminate between new correct sentences and syntax or semantic violations. Higher performance rates and faster responses were observed for more frequent word orders. The results support the hypothesis that more frequent word orders are more easily learned.     

Natural-scene perception requires attention

Is visual attention required for visual consciousness? In the past decade, many researchers have claimed that awareness can arise in the absence of attention. This claim is largely based on the notion that natural scene (or "gist") perception occurs without attention. This article presents evidence against this idea. We show that when observers perform a variety of demanding, sustained-attention tasks, inattentional blindness occurs for natural scenes. In addition, scene perception is impaired under dual-task conditions, but only when the primary task is sufficiently demanding. This finding suggests that previous studies that have been interpreted as demonstrating scene perception without attention failed to fully engage attention and that natural-scene perception does indeed require attention. Thus, natural-scene perception is not a preattentive process and cannot be used to support the idea of awareness without attention.     

Global social identity and global cooperation

This research examined the question of whether the psychology of social identity can motivate cooperation in the context of a global collective. Our data came from a multinational study of choice behavior in a multilevel public-goods dilemma conducted among samples drawn from the general populations of the United States, Italy, Russia, Argentina, South Africa, and Iran. Results demonstrate that an inclusive social identification with the world community is a meaningful psychological construct that plays a role in motivating cooperation that transcends parochial interests. Self-reported identification with the world as a whole predicts behavioral contributions to a global public good beyond what is predicted from expectations about what other people are likely to contribute. Furthermore, global social identification is conceptually distinct from general attitudes about global issues, and has unique effects on cooperative behavior.     

Representing multiple objects as an ensemble enhances visual cognition

The visual system can only accurately represent a handful of objects at once. How do we cope with this severe capacity limitation? One possibility is to use selective attention to process only the most relevant incoming information. A complementary strategy is to represent sets of objects as a group or ensemble (e.g. represent the average size of items). Recent studies have established that the visual system computes accurate ensemble representations across a variety of feature domains and current research aims to determine how these representations are computed, why they are computed and where they are coded in the brain. Ensemble representations enhance visual cognition in many ways, making ensemble coding a crucial mechanism for coping with the limitations on visual processing.     

“All You Need is Holt”—Is the Socio-cultural Phenomenon a Problem for a Neorealist Ecological Psychology?

The aim of this paper is to discuss Charles’s (2011) attempt to turn E.B. Holt’s theoretical approach into the only possible bridge to connect Gibsonian ecological psychology with social psychology. Criticism of Charles’s claims is carried out at four different conceptual levels: historiographical, logico-epistemological, methodological, and theoretical. From this critical perspective, Charles’s resort to Holt’s ideas is viewed as an effort to legitimate Charles’s own line of work. Moreover, far from being this the only possible approach to the subject, many other rich alternatives to the application of Gibsonian principles to the explanation of socio-cultural phenomena already exist. In fact, it is questionable whether Holt’s behavioral neorealism allows dealing with many of the most complex socio-cultural issues, particularly those related to purposive behavior and intersubjective contexts. In order to address these questions from a Holtian point of view, Charles is forced to make a number of argumentative leaps and epistemological transgressions. In the last analysis, his insistence on keeping to the Holtian stance leads him to lose sight of the Gibsonian framework and to modify the very nature of his object of study, the social phenomenon—which, along the lines of classic neorealist behaviorism, becomes reduced to a simple consideration of behavioral purposiveness.     

Accent, perpetual foreigner stereotype, and perceived discrimination as indirect links between English proficiency and depressive symptoms in Chinese American adolescents

The current study uses García Coll et al.'s (1996) developmental competence model of ethnic minority children and Kim's (1999) racial triangulation theory as frameworks for investigating the mechanisms whereby early adolescent English proficiency relates to perceived discriminatory experiences and adolescent depressive symptoms. Data from 444 adolescents (239 girls and 205 boys, with a mean age of 13.0 years for Wave 1 and 17.0 years for Wave 2) and their parents living in major metropolitan areas of Northern California were collected. The structural equation modeling analyses indicate that self-reported low levels of English proficiency among Chinese American adolescents in middle school are related to these same students later reporting that they speak English with an accent in high school, which in turn relates significantly to their perceiving that they have been stereotyped as perpetual foreigners. For girls, a perpetual foreigner stereotype relates to perceptions of chronic daily discrimination, increasing the risk of depressive symptoms. For boys, the path is different: A perpetual foreigner stereotype is apparently related to discriminatory victimization experiences, which increase the risk of depressive symptoms.     

The role of scent marks in female choice of territories and refuges in a lizard (Podarcis hispanica)

Female mate choice based on male phenotypic traits is controversial in lizards, particularly in territorial species. In this study, we examine female choice of male scent marks in a territorial lacertid lizard (Podarcis hispanica) in which scent marks have been shown to signal male size (i.e., an important determinant of competitive ability in this species). Females were simultaneously exposed to three naturalized 4 m2 choice areas bearing: (1) no scent marks (i.e., control), (2) scent marks of large males, and (3) scent marks of small males. Although female lizards preferentially associated with scent marked choice areas, we found no evidence that females chose territories marked by large males. Furthermore, in response to experimentally induced dusk at the end of choice trials, females preferentially took shelter in refuges scent marked by small males. Our results suggest that, like males in this species, females are able to use male scent marks to assess the body size of resident territorial males, but do not show a preference for territories occupied by large males.