Relating badly to brands

Our commentary focuses on the negative pole of Park et al.'s Attachment–Aversion continuum. We argue that the distinction between positively- and negatively-valenced relationships matters, and open opportunities to further our knowledge about what makes a brand relationship “bad.” Two theoretical extensions are offered: (1) additional negativity dimensions beyond brand–self distance including pathology, power, and self- versus brand-focused emotionality; and (2) distinctions between neutrality and variations of emotional ambivalence “in the middle” of the Attachment–Aversion spectrum. Our call is for a science of negative relationships concerning the negative outcomes, processes, states, and attributes of consumers' relationships with brands.     

Within-individual variability in self-concepts and personality states: Applying density distribution and situation-behavior approaches across cultures

Within-individual variability in self-concepts and everyday personality states and affects was investigated in two experience sampling studies using density distribution and situation-behavior approaches. In all seven cultures sampled, within-individual variability was substantial and self-concept and personality state variability exhibited moderate convergence. Variability in personality and affect states was moderately predicted by perceived need satisfaction in the situations. The density distribution and situation-behavior approaches were moderately convergent in identifying the most variable individuals, but the pattern of cultural differences differed in the two methods. Contrary to cultural psychology perspectives, cultural differences in within-individual variability did not consistently correspond to cultural differences in individualism–collectivism, dialecticism, or tightness.     

Are forward and backward recall the same? A dual-task study of digit recall

There is some debate surrounding the cognitive resources underlying backward digit recall. Some researchers consider it to differ from forward digit recall due to the involvement of executive control, while others suggest that backward recall involves visuospatial resources. Five experiments therefore investigated the role of executive-attentional and visuospatial resources in both forward and backward digit recall. In the first, participants completed visuospatial 0-back and 2-back tasks during the encoding of information to be remembered. The concurrent tasks did not differentially disrupt performance on backward digit recall, relative to forward digit recall. Experiment 2 shifted concurrent load to the recall phase instead and, in this case, revealed a larger effect of both tasks on backward recall, relative to forwards recall, suggesting that backward recall may draw on additional resources during the recall phase and that these resources are visuospatial in nature. Experiments 3 and 4 then further investigated the role of visual processes in forward and backward recall using dynamic visual noise (DVN). In Experiment 3, DVN was presented during encoding of information to be remembered and had no effect upon performance. However, in Experiment 4, it was presented during the recall phase, and the results provided evidence of a role for visual imagery in backward digit recall. These results were replicated in Experiment 5, in which the same list length was used for forward and backward recall tasks. The findings are discussed in terms of both theoretical and practical implications.     

Transverse patterning reveals a dissociation of simple and configural association learning abilities in rats with 192 IgG-saporin lesions of the nucleus basalis magnocellularis

This experiment tests the hypothesis that the cholinergic nucleus basalis magnocellularis (NBM) is necessary for complex or configural association learning, but not elemental or simple association learning. Male Long-Evans rats with bilateral 192 IgG-saporin lesions of the NBM (n = 12) and sham-operated controls (n = 8) were tested in the transverse patterning problem, which provides a test of both simple and configural association learning. Rats were trained in phases to concurrently solve first one, then two, and finally three different visual discriminations; Problem 1 (A+ vs B- sign) and Problem 2 (B+ vs C-) could be solved using simple associations, whereas solving Problem 3 (C+ vs A-) required the ability to form configural associations. Consistent with our hypothesis, the NBM lesion group solved the simple discriminations in Problems 1 and 2 but showed impaired configural association learning in Problem 3. Additionally, when Problem 2 was introduced, previously high levels of performance on Problem 1 suffered more in the NBM lesion group than in the control group; this finding suggests an impairment in the ability of animals with NBM lesions to divide attention among multiple stimuli or to shift between strategies for solving different problems. Results support our argument that the NBM is critically involved in the acquisition of associative problems requiring a configural solution but not in problems that can be solved using only simple associations. The observed impairments in configural association learning and the apparent loss of cognitive flexibility or capacity are interpreted as reflecting specific attentional impairments resulting from NBM damage.     

The Self‐Ambivalence Measure: A psychometric investigation

The purpose of this study was to assess the psychometric properties of the Self‐Ambivalence Measure and its subscales developed by Bhar and Kyrios. The factor structure, reliability, and validity of the measure were examined utilising a non‐clinical sample of 415 participants who completed self‐report measures of aspects of the self. Results indicated that the Self‐Ambivalence Measure exhibited levels of internal consistency and convergent and divergent validity, warranting its use in further research. In contrast to earlier research finding a two‐factor structure, a three‐factor structure was found to best fit the current sample and the factors were labelled Self‐Worth Ambivalence, Moral Ambivalence, and Public Self‐consciousness. This solution separated internal aspects of self‐ambivalence from social aspects which were conceptualised as an aspect of lovability. A discussion of implications is provided.     

A 10-year prospective study of personality and reproductive success: Testing the mediating role of healthy living

Abstract

Objective: There is some evidence that personality relates to childbearing in adulthood but the importance of personality for reproductive capacity is unknown. This study explored cross-time associations between the major dimensions of trait personality and self-reported fertility and fecundity. Methods: A representative sample of young Australian adults [n?=?4501; age range ≈ 18–44 (women), 18–54 (men)] provided information on personality, fertility, fertility intentions, fecundity and lifestyle factors (cigarette smoking, alcohol consumption, physical activity) in 2006 and again in 2016. Older Australian adults [n?=?4359; age ≥?45 (women), ≥ 55 (men)] provided information on personality, lifestyle factors and completed fertility. Results: After controlling for sociodemographic factors, completed fertility was associated with higher agreeableness in both sexes, and lower conscientiousness and openness in women. In younger adults, higher levels of openness were associated with fewer children 10 years later in both sexes, and higher extraversion was associated with more children 10 years later in men. The association between fertility intentions and subsequent fertility was stronger among women scoring higher on conscientiousness, and women scoring higher on neuroticism were more likely to acquire medical or health difficulties in having children – an effect that was mediated by higher levels of cigarette smoking. Conclusions: The study provides initial evidence for an association between personality and the acquisition of difficulties in having children.     

Special Abstract Section: 2011 National Conference in Sales Management

Each year, Pi Sigma Epsilon sponsors the National Conference in Sales Management (NCSM) in conjunction with its annual convention. JPSSM is pleased to present this special section containing the abstracts of the papers presented at the 2011 NCSM, which was held in Orlando, FL, March 30–April 2.     

Affective Expectations Influence Neural Responses to Stressful Images in Soldiers

In the present study, we examined how expectations about the affective valence of an event influence immediate neurocognitive responses to the event. Both neutral images and negative images displaying war photos were shown to active duty military personnel undergoing predeployment training. Expectations regarding the affective content of upcoming images were manipulated by means of abstract visual cues that were valid only 75% of the time. Besides providing greater ecological validity, inclusion of invalid cues enabled us to examine separately, effects of the expected and actual valence of the images. Neurocognitive responses within the first second after image presentation were examined using the late positive potential (LPP), a noninvasive measure of brain electrical activity known to index affective processes. Negative images evoked an enhanced LPP relative to neutral images over central-parietal and right anterior electrode sites. Both the central-parietal and anterior LPP were found, likewise, to be modulated by expected valence. Expectation of negative versus neutral images led to an enhanced central-parietal LPP and an attenuated anterior LPP over both hemispheres independent of image valence. These findings are interpreted in terms of the allocation of attention to motivationally salient events, affective interpretation of those events, and induced affective/motivational states. By helping to characterize affective responses to acute stress and the regulation of those responses by psychological context, our study contributes to a basic understanding of how such regulation may become disordered and may aid in the development of targets for therapeutic interventions.     

Collaboration Technologies Improve Performance and Communication in Air Battle Management

Team communication is critical for Air Battle Management (ABM). In this study, two communication tools (text chat and electronic whiteboard) and two team resource aids (tabular and graphical displays) were introduced during simulated ABM to supplement radio communication. Results showed that combined chat and virtual whiteboard improved team performance, decreased number and duration of radio transmissions, but had mixed effects on workload. In addition, the graphical resource display improved team performance, decreased number and duration of radio transmissions, and reduced workload compared to the tabular display. These findings indicate that collaboration technologies introduced in this experiment may benefit military operations.