Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?

Marketers use various types of deals to positively influence consumers' product evaluations. Across two experiments, we manipulated print advertisements to examine whether the commonly used deal content of both bundling and time‐limited promotions affect consumers' perceived confusion, risk and value. In study 1, the influence of this content was tested in the context of a 2‐year telecommunications (telco) contract. Here, consumers associated a three‐item bundle with greater perceived value than a single item, but perceived value was reduced and risk heightened when it was only available for a limited time. We speculate that this is because of the long‐term nature of the contract. Study 2 removed the contract restriction, examining the bundling of a video game console and game(s), again with a time‐limited promotion. However, in this context, we failed to locate any interaction effects. It appears that consumers further appraise the drawbacks of a long‐term telco contract when accompanied by a time‐limited promotion and may perceive the switching costs for study 1 three‐item telco bundle to be particularly risky. Our studies represent the first empirical investigation of the effect on consumers' perceptions of offering a bundle in conjunction with a time‐limited promotion. Testing these effects in contract and no contract conditions adds to the contribution of our studies by delineating a boundary condition. From a managerial perspective, our findings are thought‐provoking in respect to information integration, or how consumers process different deal content together. Copyright © 2015 John Wiley & Sons, Ltd.     

The career impact of winning an external work-related award

There is an abundance of work-related external awards in the business and corporate sectors. This study examines the impact of awards given to individuals in the business sector. Careers and signalling theory were used to initiate research in this domain with 32 interviews with winners of national work-related awards. The majority of winners were either nominated for the awards by others or encouraged to nominate by their managers, which may reflect an organisational, rather than individual, signal for distinction. Results demonstrated that all winners valued the recognition they received from their award win but in an unexpected finding, no significant career trajectory changes occurred. Award winners used their award as a signal of their excellence to distinguish themselves from others. The award gave them confidence and credibility. There was no relationship between winning an award and career success measures such as promotions or salary increases. Counterintuitive negative impacts identified by award winners are discussed.     

Associations of students' self-reports of their teachers' verbal aggression, intrinsic motivation, and perceptions of reasons for discipline in Greek physical education classes

In this study were examined associations among physical education teachers' verbal aggressiveness as perceived by students and students' intrinsic motivation and reasons for discipline. The sample consisted of 265 Greek adolescent students who completed four questionnaires, the Verbal Aggressiveness Scale, the Lesson Satisfaction Scale, the Reasons for Discipline Scale, and the Intrinsic Motivation Inventory during physical education classes. Analysis indicated significant positive correlations among students' perceptions of teachers' verbal aggressiveness with pressure/ tension, external reasons, introjected reasons, no reasons, and self-responsibility. Significant negative correlations were noted for students' perceptions of teachers' verbal aggression with lesson satisfaction, enjoyment/interest, competence, effort/importance, intrinsic reasons, and caring. Differences between the two sexes were observed in their perceptions of teachers' verbal aggressiveness, intrinsic motivation, and reasons for discipline. Findings and implications for teachers' type of communication were also discussed and suggestions for research made.     

Verbal aggressiveness and state anxiety of volleyball players and coaches

The purpose of the present study was to examine the relation of verbal aggressiveness and state anxiety (somatic, cognitive, and self-confidence) in sports settings based on the ratings by volleyball coaches and their athletes. The sample consisted of volleyball athletes (n=208; 98 men and 110 women) and their coaches (n=20; 16 men and 4 women). Analysis showed that male volleyball players rated somatic anxiety higher and were more affected by the verbal aggressiveness of their coaches than female volleyball players. No mean differences were significant for male and female coaches on somatic or cognitive anxiety, self-confidence, or verbal aggressiveness. Also, correlation between subscale scores for male and female volleyball players and coaches was found. The correlations of verbal aggressiveness with self-confidence and anxiety were positive for these athletes, leading them to better behavior. This relationship needs further examination in sport settings.     

Empathy-motivated helping: the moderating role of group membership

In this article, the authors present two laboratory experiments testing a group-level perspective on the role of empathy in helping. Experiment 1 tested the authors' predictions in an intercultural context of helping. Confirming their specific Empathy x Group Membership moderation hypothesis, empathy had a stronger effect on helping intentions when the helper and the target belonged to the same cultural group than when they belonged to different groups. Experiment 2 replicated these findings in a modified minimal group paradigm using laboratory-created groups. Moreover, this second experiment also provides evidence for the hypothesized psychological mechanisms underlying the empathy-(ingroup) helping relationship. Specifically, analyses in the ingroup condition confirmed that the strength of the empathy-(ingroup) helping relationship systematically varied as a function of perceived similarities among ingroup members. The general implications of these findings for empathy-motivated helping are discussed.     

Magnitude of cerebral asymmetry at rest: covariation with baseline cardiovascular activity

The cerebral regulation of cardiovascular functioning varies along both a lateral and a longitudinal axis. The parasympathetic and sympathetic nervous systems are lateralized to the left and right cerebral hemispheres, respectively. Further, the frontal lobes are known to be inhibitory in nature, whereas the temporal lobes are excitatory. However, no systematic investigation has been conducted to determine the nature and strength of the relationship between the left and right frontal and temporal lobes in regulating cardiovascular activity. The present investigation sought to examine these relationships by testing the hypothesis that negative correlations would be found between baseline heart rate and blood pressure and asymmetry of alpha magnitude across the frontal lobes. Further, positive correlations were hypothesized to exist across the temporal lobes. A total of 20 women were asked to relax with their eyes closed while heart rate and blood pressure as well as quantitative electroencephalography data were obtained. The results indicated that, as hypothesized, significant negative correlations existed across the frontal lobes and significant positive correlations existed across the temporal lobes. The results provide further support for a division of responsibility between the left and right frontal and temporal lobes in the regulation of heart rate and blood pressure.     

Sex-specific differences in olfactory sensitivity for putative human pheromones in nonhuman primates

In humans, the volatile C19-steroids androsta-4,16-dien-3-one (AND) and estra-1,3,5(10),16-tetraen-3-ol (EST) have been shown to modulate autonomic nervous system responses, and to cause hypothalamic activation in a gender-specific manner. Using two conditioning paradigms, the authors here show that pigtail macaques and squirrel monkeys of both sexes were able to detect AND and EST at concentrations in the micromolar and mM range, respectively. Male and female spider monkeys, in contrast, differed markedly in their sensitivity to these two odorous steroids, with males not showing any behavioral responses to the highest concentrations of AND tested and females not responding to the highest concentrations of EST. These data provide the first examples of sex-specific bimodal distributions of olfactory sensitivity in a nonhuman primate species.