Beauty is in the ease of the beholding: A neurophysiological test of the averageness theory of facial attractiveness

Hundreds of studies have shown that people prefer attractive over unattractive faces. But what is an attractive face, and why is it preferred? Averageness theory claims that faces are perceived as being attractive when their facial configuration approximates the mathematical average facial configuration of the population. Conversely, faces that deviate from this average configuration are perceived as being unattractive. The theory predicts that both attractive and mathematically averaged faces should be processed more fluently than unattractive faces, whereas the averaged faces should be processed marginally more fluently than the attractive faces. We compared neurocognitive and behavioral responses to attractive, unattractive, and averaged human faces to test these predictions. We recorded event-related potentials (ERPs) and reaction times (RTs) from 48 adults while they discriminated between human and chimpanzee faces. The participants categorized averaged and high-attractive faces as being “human” faster than low-attractive faces. The posterior N170 (150–225 ms) face-evoked ERP component was smaller in response to high-attractive and averaged faces than to low-attractive faces. Single-trial electroencephalographic analysis indicated that this reduced ERP response arose from the engagement of fewer neural resources, and not from a change in the temporal consistency of how those resources were engaged. These findings provide novel evidence that faces are perceived as being attractive when they approximate a facial configuration close to the population average, and they suggest that processing fluency underlies preferences for attractive faces.     

The flanker effect does not reflect the processing of “task-irrelevant” stimuli: Evidence from inattentional blindness

It is often the case that stimuli (or aspects of a stimulus) are referred to as being “task-irrelevant.” Here, we recount where this label originated and argue that the use of this label is at odds with the concept of “relevance” that has arisen in the contingent-capture literature. This is not merely a matter of labels, but a matter of inference: When people describe a flanker stimulus as being “task-irrelevant,” they may be (and sometimes are) tempted to infer that the conditions that were studied in the flanker task generalize to other tasks and other types of stimuli. Here, we show that this generalization is not warranted. The flanker effect exists not because attention has failed at selecting only the target from the display, but rather, the effect arises precisely because attention succeeded at selecting target-like (i.e., attentionally relevant) stimuli from the display. As a result, the flanker effect should not be used to infer how stimuli that are entirely unrelated to a participant’s main task would be processed. We propose the use of a new terminology to replace this potentially misleading label.     

The shapes associated with approach/avoidance words

People prefer curved and symmetrical shapes to their angular and asymmetrical counterparts. While it is known that stimulus valence is central to approach and avoidance motivation, the exact nature of the relationship between curvature/symmetry and approach/avoidance motivation still needs to be clarified. Experiment 1 was designed to investigate whether simple shapes are associated with approach and avoidance words. Participants found it easier to match more symmetrical shapes with approach words. In Experiment 2, symmetry was differentially associated with approach words and was rated significantly higher on the approach dimension than asymmetry. Next, we assessed whether object valence and object curvature (Experiment 3) or symmetry (Experiment 4) would lead to different associations to approach and avoidance words. Only object valence had a significant influence on participants’ ratings, with the positively-valenced objects being more closely associated with approach words than their negatively-valenced counterparts. These results highlight the complex relation between visual properties of objects, their valence, and appetitive and aversive categories.     

Culture and the distinctiveness motive: constructing identity in individualistic and collectivistic contexts

The motive to attain a distinctive identity is sometimes thought to be stronger in, or even specific to, those socialized into individualistic cultures. Using data from 4,751 participants in 21 cultural groups (18 nations and 3 regions), we tested this prediction against our alternative view that culture would moderate the ways in which people achieve feelings of distinctiveness, rather than influence the strength of their motivation to do so. We measured the distinctiveness motive using an indirect technique to avoid cultural response biases. Analyses showed that the distinctiveness motive was not weaker-and, if anything, was stronger-in more collectivistic nations. However, individualism-collectivism was found to moderate the ways in which feelings of distinctiveness were constructed: Distinctiveness was associated more closely with difference and separateness in more individualistic cultures and was associated more closely with social position in more collectivistic cultures. Multilevel analysis confirmed that it is the prevailing beliefs and values in an individual's context, rather than the individual's own beliefs and values, that account for these differences.     

Who is more prone to distraction? A simple test to evaluate the interference of emotional stimuli in females and males / ¿Quién se distrae más? Un sencillo test para evaluar la interferencia de los estímulos emocionales en mujeres y hombres

Abstract

In order to quantify gender differences in attentional capability depending on the presence of emotional stimuli, the effectiveness of responses to a target stimulus were analysed between groups. Fifty-two men and 52 women carried out two experiments based on the Eriksen flanker task. Half the participants were instructed to indicate the orientation of an arrow without flankers. The other half carried out the same task, but in this case the arrow was flanked by images with sexual or relaxing content. The study suggests that men are faster than women in discriminating the spatial orientation of a relevant stimulus, despite being more prone to distraction by adjacent stimuli. Regarding emotional interference, which is equivalent in both genders, it is higher for images with sexual content compared to those with relaxing content.     

Assessing Mission-Related Learning Outcomes at Zoos and Aquaria: Prevalence,Barriers, and Needs

ABSTRACT

The authors investigated the current practices for assessing mission-related learning outcomes at institutions that belong to the Association of Zoos and Aquariums (AZA) in North America. A survey instrument was sent to 207 education directors in order to examine each institution's efforts in conducting audience research and evaluating the impact of their mission. Survey results from 97 institutions revealed that a large proportion of zoos and aquaria conduct visitor research; however, most only collect measures related to operational performance and not measures concerning mission-related learning outcomes such as knowledge gains, affective reactions to animals, or intended conservation actions. Large institutions tended to collect more information than smaller institutions. Most responding institutions also indicated a need for additional data to evaluate their mission performance. Not surprisingly, the most prevalent barriers for conducting visitor research were found to be inadequate staffing capacity and budgets. Most institutions clearly understand the need for additional mission-related research efforts. Because most institutions already conduct some audience research, incremental efforts, such as pooling resources or common measuring standards could yield deeper understanding of the mission performance in zoos and aquaria.     

Processing of distractors inside and outside the attentional focus in a priming procedure

A priming procedure was used to study the processing of distractors located either inside (between the location of two targets) or outside (peripherally to the locations of the targets) the focus of attention. The stimuli were five-letter arrays, and participants had to decide whether two marked target letters were the same or different. In Experiments 1 and 2, positive priming was obtained both when targets and in-distractors in primes repeated as targets in probes; negative priming was found when out-distractor primes repeated as targets in probes. In Experiment 3, we also manipulated the match in letter case from primes to probes. In-distractors produced reliable positive priming, irrespective of whether the letters matched in case. In contrast out-distractors produced negative priming but only when the letters had the same case in primes and probes. These results are attributed to a spatial attention process operating (in this case) on low-level visual features, and an object-based selection process that enables more abstract information to be processed for selected stimuli.     

Using inattentional blindness as an operational definition of unattended: The case of surface completion

Studying inattentional processing is made difficult by the fact that measuring it often results in observers attending to the stimuli in question. Here it is suggested that inattentional blindness—the lack of awareness of stimuli that appear in unattended regions of the visual field—be used as an operational definition of unattended. Separate online measures, taken while the stimuli are still present, can then be used to probe specific aspects of processing. Applying this method to the perceptual completion of partial surfaces, an online measure of modal and amodal completion was developed, and then used within an experiment in which inattentional blindness to the surfaces was assessed. The results indicated that surface completion can be engaged by unattended stimuli. More generally, the study illustrates the usefulness of this approach for probing what processing does and does not occur for stimuli that appear in unattended regions of the visual field.