On the consequences of priming: Assimilation and contrast effects

Two experiments investigated the effects of priming (activation of a category by unobtrusive exposure to exemplars of that category) on subsequent judgments in an unrelated task. Subjects were primed with one of four levels of ferocity (size) in the course of a “color perception” experiment, and were later asked to judge the ferocity (size) of real (unambiguous) and unreal (ambiguous) animals. An interaction between ambiguity of judged stimuli (real vs unreal animals) and extremity of primed exemplars (moderate vs extreme levels of ferocity or size) was revealed. Assimilation effects (judgments consistent with the primed category) occurred only when moderate exemplars were primed and ambiguous stimuli judged. Contrast effects occurred when extreme exemplars were primed and ambiguous stimuli judged and, irrespective of extremity of the primed exemplar, when unambiguous stimuli were judged. The results are interpreted in terms of an integration of social judgment and social cognition perspectives.     

The rationality of reasonableness

Rationality and reasonableness are often sharply distinguished from one another and are even held to be in conflict. On this construal, rationality consists in means-end calculation of the most efficient means to one's ends (which are usually taken to be self-interested), while reasonableness consists in equitableness whereby one respects the rights of other persons as well as oneself. To deal with this conflict, it is noted that both rationality and reasonableness are based on reason, which is analyzed as the power of attaining truth, and especially necessary truth. It is then shown that, by the rationality involved in reason, the moral principle of reasonableness, the Principle of Generic Consistency (PGC), has a stringently rational justification in that to deny or violate it is to incur self-contradiction. Objections are considered bearing on relevance and motivation. It is concluded that, where reasonableness and egoistic rationality conflict, the former is rationally superior.     

Effects of public and private deviancy on compliance with a request

A confederate requester asked subjects to write letters for an educational campaign after they had completed a battery of tests and received either deviant or nondeviant feedback. Half of the subjects were led to believe that the requester had knowledge of their test performance; the remaining half believed that the confederate did not know their test scores. Within these conditions, some subjects believed that complying with the request would involve future meetings with the requester while others were not led to anticipate any future interaction. As expected, deviants complied more than nondeviants replicating Freedman and Doob's (1968) results; however, neither the secret/known nor the future interaction variations produced effects. Contrary to the prediction that deviants are compliant because they wish to avoid mistreatment, secret deviants complied slightly more than known deviants. Compliance was discussed as instrumental in improving self-image.     

Immediate and delayed punishment of human behavior by loss of reinforcement

Young adult humans pressed a key to obtain money. When responding was punished by presentation of a stimulus signifying that money was lost, response frequencies decreased and response latencies increased. Since these changes did not increase relative earnings, the aversive properties of loss of reinforcement were manifested independently or reinforcement gain. When loss punishment was delayed for either 10, 20, or 40 sec the extent of suppression was found to vary inversely with the response-punishment interval. Subsequent manipulations indicated that the effectiveness of delayed punishment was increased when the response also produced immediate conditioned punishment, i.e., a stimulus paired with the delayed loss stimulus. Instructions about the response-punishment contingency had similar effects. The findings were consistent with animal studies of delayed shock punishment, insofar as a similar delay-of-punishment gradient was observed, and with studies of delayed positive reinforcement, insofar as mediation through conditioned punishment (or instructions) increased the effectiveness of delayed punishment.     

Conditioned suppression of behavior maintained by intracranial stimulation as a function of stimulation intensity.

Conditioned suppression was demonstrated in two experiments with rats lever pressing on a fixed-ration 1 schedule for lateral hypothalamic intracranaial stimulation (ICS)'n Experiment I, conditioned suppression of responding for low-intensity ICS was obtained with a moderate intensity of foot shock, In Experiment II, low and high intensities of ICS were alternated within the same session and the same animal The suppression that was exhibited with low intensity ICS was minimal or absent with high-intensity stimulation, despite the pairing of foot shock with each warning stimulus. Conditioned suppression was a function of ICS intensity, and was independent of response rates. The inverse relationship between ICS intensity and degree os suppression is consistent with a motivational analysis of conditioned suppression. Previous reports of resistance to suppression of behaviors maintained by ICS may now be attributed to the use of high-intensity stimulation.     

A comparison of objective measures of activity and distractibility in hyperactive and nonhyperactive children

In a 15-minute free-play and a 5-minute test session, 13 measures of activity, distractibility, and parental ratings of activity were obtained on three groups of children, consisting of 16 boys referred to a psychological services center for evaluation of possible hyperactivity, 16 referred to that same center for problems other than hyperactivity, and 20 obtained from the local community. Subjects were boys with average intelligence between the ages of 4 and 12 years. Results indicated that the multiple measures of activity and distractibility had significant but relatively low order correlations among themselves. These relationships varied as a function of the subject group. However, there was no sonsistent relationship between the measures of activity and distractibility. The pattern of relationships obtained suggested that both activity level and distractibility are not homogeneous, unidimensional constructs. Results also indicated that boys referred for hyperactivity displayed greater wrist activity in free play, tended to display greater ankle activity in free play, had significantly correlated wrist and ankle activity, and were rated by their parents as more active than other children. This pattern suggested a global restlessness in children referred for hyperactivity that distinguishes them from other children.     

The meaning of observed violence: Real vs. fictional violence and consequent effects on aggression and emotional arousal

Sixty male subjects were either attacked or treated neutrally by a confederate, after which each saw a videotape of two men fighting. Subjects were informed that fight was either real or fictitious or were given no explanation of it. Subjects who had previously been attacked and had observed the fight under a set to perceive it as real were subsequently more punitive in their treatment of the confederate than subjects in all other conditions. The combination of prior attack and observation of real violence also sustained blood pressure (BP) at near the level produced by the attack, whereas BP of attacked subjects in the other conditions declined during the time the fight was observed. Palmar sweat measures revealed that observation of real violence was more arousing than observation of fictitious fighting. The results are discussed in terms of the effects that the reality of observed violence has on emotional arousal.