Lay conceptions of neuroticism

This paper is concerned with various aspects of a lay-person's conceptualization of neuroticism. Three experiments are reported which aim to investigate various determinants of the common-sense conception of neuroticism. In the first experiment subjects completed various standardized psychological tests measuring neuroticism and anxiety, while also estimating the extent of their own anxiety and neuroticism. In the second experiment subjects attempted to detect items measuring neuroticism in a standard personality questionnaire and secondly estimate the extent of their own and the ‘average’ person's neuroticism. Finally, in the third experiment subjects rated the typicality of various neurotic traits and behaviour which had been supplied by subjects in the previous two experiments. The results suggested some similarity in expert explicit theories and lay-person implicit theories, though there appeared to be systematic biases in the subjects' perception of their own neuroticism. The results are discussed in terms of the correspondence between implicit theories and explicit theories, and the functions of each theory in everyday life are considered. Problems associated with these studies and this research in general are discussed.     

Suicide and rurality in urban society

Recent findings suggest that suicide increases with rurality, but research on rural suicide leaves many questions unanswered. This study specifies problems of community organization as a reason for expecting a positive effect of rurality on the suicide rate. A multiple regression analysis of county data shows that rurality has a substantial positive effect and is, in fact, the best predictor of the suicide rate among several variables selected from the previous literature. Additional research is needed to test the interpretation that rurality contributes to an incomplete, fragmented form of community organization which influences the suicide rate by disrupting primary relationships.     

Sense modality switching and serial leaming

This investigation examined the effect of sense modality switching ofinformation at various positions of a serial learning task. Different numbers of flashes of light and different numbers of “blips” ofa pure tone were used as signalsin a four-position serial learning task. The design of the study involved a switch in sense modality at each one of the four possible positions in the series. Thus, it was possible to determine if the transmission of information through one sense modality makes it progressively more difficult or more time consuming to switch to another source of information transmitted through another modality. The results generally supported the contention that, as information is received through a particular modality, there is a build-up of the disruption involved in switching sense modality.     

Faking personality questionnaires: Fabricating different profiles for different purposes

Over fifty subjects completed four personality measures used in personnel selection. Based on a latin-square design they were asked to fill them in as they would if they were trying to present themselves as ideal candidates for the job of librarian, advertising executive or banker, while on one questionnaire they gave “honest,” actual responses. The results indicated, as previous research in this area has shown, that the questionnaires are all highly susceptible to faking, and that a quite different prototypic profile arose for each of the three different jobs. The results are discussed in terms of the templates of fakers for specific jobs; the methods of detecting fakers, and what dissimulation studies tell us about theories of both occupations and personality.     

Faking personality questionnaires: Fabricating different profiles for different purposes

Over fifty subjects completed four personality measures used in personnel selection. Based on a latin-square design they were asked to fill them in as they would if they were trying to present themselves as ideal candidates for the job of librarian, advertising executive or banker, while on one questionnaire they gave “honest,” actual responses. The results indicated, as previous research in this area has shown, that the questionnaires are all highly susceptible to faking, and that a quite different prototypic profile arose for each of the three different jobs. The results are discussed in terms of the templates of fakers for specific jobs; the methods of detecting fakers, and what dissimulation studies tell us about theories of both occupations and personality.     

A Cross-Cultural Content Analysis of Children's Television Advertisements

Two sets of television advertisements were video-recorded from weekend children's television in London and New York and were coded by two white women in terms of their gender-role portrayals. The advertised products covered by this analysis included snack and fast food, toys and breakfast cereal. Each advertisement was coded according to nine criteria including the ethnicity and gender of the people appearing, gender of central figure and of any voice over in the commercial, presence or absence of music, and other sales-related content. In general, males were more numerous than females in both American and British advertisements. There were more similarities than differences between the two national markets in terms of the nature of gender-role portrayals, with males generally occupying more central and authoritative positions. Only two analyses yielded significant differences. Girls outnumbered boys in American commercials, but the opposite was true of British commercials. Hispanic males were present in American commercials but not in British commercials.     

Qualitative dimensions of normal worry and normal obsessions: A comparative study

Despite the crucial role typically given to negative thoughts in cognitive conceptualisations of emotional problems, few studies have compared the characteristics of varieties of such thoughts. The present study compared the process features of naturally occurring worries and obsessions in a non-patient group. Analyses of variance revealed several significant differences between these types of thought. The relationship between worries and obsessions, and the clinical and conceptual importance of the observed differences is briefly discussed.     

Television distraction and the performance of introverts and extroverts

An experiment was run to test the effect on reading comprehension of distraction by a television programme, which was presented while reading took place. Respondents, classified in terms of extroversion or introversion, carried out two reading comprehension tests in silence and in the presence of a television drama programme. As predicted, extroverts and introverts both performed better in silence, but there was a significant interaction that showed that extroverts performed better than introverts in the presence of television distraction. The findings are discussed in relation to previous research on this subject.