Sense modality switching and serial leaming

This investigation examined the effect of sense modality switching ofinformation at various positions of a serial learning task. Different numbers of flashes of light and different numbers of “blips” ofa pure tone were used as signalsin a four-position serial learning task. The design of the study involved a switch in sense modality at each one of the four possible positions in the series. Thus, it was possible to determine if the transmission of information through one sense modality makes it progressively more difficult or more time consuming to switch to another source of information transmitted through another modality. The results generally supported the contention that, as information is received through a particular modality, there is a build-up of the disruption involved in switching sense modality.     

Faking personality questionnaires: Fabricating different profiles for different purposes

Over fifty subjects completed four personality measures used in personnel selection. Based on a latin-square design they were asked to fill them in as they would if they were trying to present themselves as ideal candidates for the job of librarian, advertising executive or banker, while on one questionnaire they gave “honest,” actual responses. The results indicated, as previous research in this area has shown, that the questionnaires are all highly susceptible to faking, and that a quite different prototypic profile arose for each of the three different jobs. The results are discussed in terms of the templates of fakers for specific jobs; the methods of detecting fakers, and what dissimulation studies tell us about theories of both occupations and personality.     

Faking personality questionnaires: Fabricating different profiles for different purposes

Over fifty subjects completed four personality measures used in personnel selection. Based on a latin-square design they were asked to fill them in as they would if they were trying to present themselves as ideal candidates for the job of librarian, advertising executive or banker, while on one questionnaire they gave “honest,” actual responses. The results indicated, as previous research in this area has shown, that the questionnaires are all highly susceptible to faking, and that a quite different prototypic profile arose for each of the three different jobs. The results are discussed in terms of the templates of fakers for specific jobs; the methods of detecting fakers, and what dissimulation studies tell us about theories of both occupations and personality.     

A Cross-Cultural Content Analysis of Children's Television Advertisements

Two sets of television advertisements were video-recorded from weekend children's television in London and New York and were coded by two white women in terms of their gender-role portrayals. The advertised products covered by this analysis included snack and fast food, toys and breakfast cereal. Each advertisement was coded according to nine criteria including the ethnicity and gender of the people appearing, gender of central figure and of any voice over in the commercial, presence or absence of music, and other sales-related content. In general, males were more numerous than females in both American and British advertisements. There were more similarities than differences between the two national markets in terms of the nature of gender-role portrayals, with males generally occupying more central and authoritative positions. Only two analyses yielded significant differences. Girls outnumbered boys in American commercials, but the opposite was true of British commercials. Hispanic males were present in American commercials but not in British commercials.     

Qualitative dimensions of normal worry and normal obsessions: A comparative study

Despite the crucial role typically given to negative thoughts in cognitive conceptualisations of emotional problems, few studies have compared the characteristics of varieties of such thoughts. The present study compared the process features of naturally occurring worries and obsessions in a non-patient group. Analyses of variance revealed several significant differences between these types of thought. The relationship between worries and obsessions, and the clinical and conceptual importance of the observed differences is briefly discussed.     

Television distraction and the performance of introverts and extroverts

An experiment was run to test the effect on reading comprehension of distraction by a television programme, which was presented while reading took place. Respondents, classified in terms of extroversion or introversion, carried out two reading comprehension tests in silence and in the presence of a television drama programme. As predicted, extroverts and introverts both performed better in silence, but there was a significant interaction that showed that extroverts performed better than introverts in the presence of television distraction. The findings are discussed in relation to previous research on this subject.     

The Validity of the SHL Customer Service Questionnaire (CSQ)

This study set out to validate the Saville and Holdsworth (SHL) Customer Services Questionnaire (CSQ) by relating test scores to ‘objective measures’ like absenteeism, punctuality, and letters of compliment and complaint, as well as subjective supervisor rating measures. Over 170 airport staff served as subjects. The dependent measures were logically related one to another and there were a few sex and rank differences on them. A number of significant correlations between CSQ subscales and the dependent measures showed two subscales (TC4) Approach to Organizing and (EC2) Need for Results the best correlates of the dependent variable. Of the subscales scores within the three factor scores Relations with People showed fewest significant correlations, and Emotions and Energy most. Results were discussed in terms of the limited research in this field.     

Reliability of self-reported service use: Test-retest consistency of children's responses to the Child and Adolescent Services Assessment (CASA)

This paper reports on the reliability of children's responses on the Child and Adolescent Services Assessment (CASA) — a self-report instrument for use with 8– to 18-year-olds that gathers information about services used to address mental health problems. Findings were based on interviews completed by 77 children at a one week test-retest interval. Results showed that reports of lifetime service use were as reliable as were reports of service use in the preceding three months. Children reported restrictive and intrusive services more reliably than services that were provided in their natural environment. Reliability appeared to be associated more strongly with characteristics of the type of service than with characteristics of the child. Children also could report reliably on some details about their encounters with service providers (e.g., length of stay, number of visits, and onset of service use).