Part-whole relationships in the processing of small visual patterns

Subjects seem to react to a word faster than they react to a letter within a word. One interpretation is that words are processed holistically; another is that all visual stimuli are processed in terms of components, but that more stimulus information is available for use when the targets are words than when they are letters within words. The results of three experiments indicate that the word or pattern-level advantage occurs even when the stimulus information in the two situations is equated, but if the perceptual arrays cannot be unitized (e.g., consonant sequences), a pattern-level advantage does not occur. In addition, the experiments provide substantial evidence to indicate that if letter arrays cannot be unitized, then they are processed on a componentby-component basis, rather than holistically. Finally, the appropriate definition ofholistic processing is considered.     

Lay conceptions of neuroticism

This paper is concerned with various aspects of a lay-person's conceptualization of neuroticism. Three experiments are reported which aim to investigate various determinants of the common-sense conception of neuroticism. In the first experiment subjects completed various standardized psychological tests measuring neuroticism and anxiety, while also estimating the extent of their own anxiety and neuroticism. In the second experiment subjects attempted to detect items measuring neuroticism in a standard personality questionnaire and secondly estimate the extent of their own and the ‘average’ person's neuroticism. Finally, in the third experiment subjects rated the typicality of various neurotic traits and behaviour which had been supplied by subjects in the previous two experiments. The results suggested some similarity in expert explicit theories and lay-person implicit theories, though there appeared to be systematic biases in the subjects' perception of their own neuroticism. The results are discussed in terms of the correspondence between implicit theories and explicit theories, and the functions of each theory in everyday life are considered. Problems associated with these studies and this research in general are discussed.     

Sense modality switching and serial leaming

This investigation examined the effect of sense modality switching ofinformation at various positions of a serial learning task. Different numbers of flashes of light and different numbers of “blips” ofa pure tone were used as signalsin a four-position serial learning task. The design of the study involved a switch in sense modality at each one of the four possible positions in the series. Thus, it was possible to determine if the transmission of information through one sense modality makes it progressively more difficult or more time consuming to switch to another source of information transmitted through another modality. The results generally supported the contention that, as information is received through a particular modality, there is a build-up of the disruption involved in switching sense modality.     

Some observations and measurements of the Pulfrich phenomenon

The Pulfrich pendulum was evaluated as a potential screening device for the detection of anomalies of binocular vision. For this purpose, a booth was set up at the Kentucky State Fair (1964) and the general public invited to observe the pendulum and record their responses with the equipment provided. The obtained results indicate that a dichotomy can be achieved between those who have binocular vision and those who do not. However, gradations of binocular vision from poor to good cannot be achieved with the pendulum as presently understood. Contrary to explanatory theory the characteristic shape of the seen pendulum path was asymmetrical following the rule that the path was displaced away from the observer on the side of the filtered eye.     

Faking personality questionnaires: Fabricating different profiles for different purposes

Over fifty subjects completed four personality measures used in personnel selection. Based on a latin-square design they were asked to fill them in as they would if they were trying to present themselves as ideal candidates for the job of librarian, advertising executive or banker, while on one questionnaire they gave “honest,” actual responses. The results indicated, as previous research in this area has shown, that the questionnaires are all highly susceptible to faking, and that a quite different prototypic profile arose for each of the three different jobs. The results are discussed in terms of the templates of fakers for specific jobs; the methods of detecting fakers, and what dissimulation studies tell us about theories of both occupations and personality.     

One-gun-a-month: Measuring public opinion concerning a gun control initiative

State lawmakers in Virginia recently approved a measure to limit to one the number of handguns a person can purchase within a thirty day period. In the months preceding the law's approval, a survey was conducted to measure the level of public support for the proposed initiative. The results of the survey were provided to lawmakers and other high level government officials in an effort to provide policymakers with objective data for gauging support (or non-support) for the proposal. Past public opinion polls which have measured attitudes concerning gun control reveal differences in the levels of support with regard to such factors as individual gun ownership and region of residence. The following research reveals the sentiment of one State's citizenry toward a specific handgun control measure by focusing on how responses varied across selected sub-groups within the sample.     

Faking personality questionnaires: Fabricating different profiles for different purposes

Over fifty subjects completed four personality measures used in personnel selection. Based on a latin-square design they were asked to fill them in as they would if they were trying to present themselves as ideal candidates for the job of librarian, advertising executive or banker, while on one questionnaire they gave “honest,” actual responses. The results indicated, as previous research in this area has shown, that the questionnaires are all highly susceptible to faking, and that a quite different prototypic profile arose for each of the three different jobs. The results are discussed in terms of the templates of fakers for specific jobs; the methods of detecting fakers, and what dissimulation studies tell us about theories of both occupations and personality.     

A Cross-Cultural Content Analysis of Children's Television Advertisements

Two sets of television advertisements were video-recorded from weekend children's television in London and New York and were coded by two white women in terms of their gender-role portrayals. The advertised products covered by this analysis included snack and fast food, toys and breakfast cereal. Each advertisement was coded according to nine criteria including the ethnicity and gender of the people appearing, gender of central figure and of any voice over in the commercial, presence or absence of music, and other sales-related content. In general, males were more numerous than females in both American and British advertisements. There were more similarities than differences between the two national markets in terms of the nature of gender-role portrayals, with males generally occupying more central and authoritative positions. Only two analyses yielded significant differences. Girls outnumbered boys in American commercials, but the opposite was true of British commercials. Hispanic males were present in American commercials but not in British commercials.     

Qualitative dimensions of normal worry and normal obsessions: A comparative study

Despite the crucial role typically given to negative thoughts in cognitive conceptualisations of emotional problems, few studies have compared the characteristics of varieties of such thoughts. The present study compared the process features of naturally occurring worries and obsessions in a non-patient group. Analyses of variance revealed several significant differences between these types of thought. The relationship between worries and obsessions, and the clinical and conceptual importance of the observed differences is briefly discussed.