Advertising: The contribution of applied cognitive psychology

This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to “pure,” cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The importance of program involvement and mood impact on memory for advertisements is then reviewed. The major part of the review looks at the influence of humor, sex, violence, and unconventional sex roles in advertisements on their impact on viewer's memory. An attempt is made to document important and replicated findings in this area. Finally, some effort is made to consider future avenues of research.     

Advertisement–programme congruence in memory of sexual fragrance advertisements

The current study explored the effect of sexual content in advertisements and the programme–advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were randomly allocated to one of four conditions. They viewed either The Bachelorette (sexual programme) or I'm a Celebrity… Get Me Out of Here! (nonsexual programme) with sexual or nonsexual fragrance advertisements placed within the programme. The order of the advertisements was counterbalanced across participants to control for order effects. Free and cued recall of the advertisements were assessed. As predicted, there was a main effect of advertisement type, with the sexual advertisements better recalled than the nonsexual advertisements. Contrary to our prediction, the sexual content of the programme did not have an effect on advertisement recall. There was an interaction between the advertisement type and programme type; sexual advertisements were remembered better when embedded within a sexual programme. Limitations of this study are considered.     

Place and Displacement: Towards a Distopological Approach

Most recently, debates on decolonization, transformation, and Africanization raise, again, critical questions about the continuous dominance of the Western practice of philosophy in an African place. Such debates bear particular reference to colonization; however, they are relevant to any place where displacement is an issue and transformation demanded. Yet, the concept of displacement receives surprisingly little attention in these debates or in literature on place. I argue that place and displacement are inherently related, and explore some implications of this relation with regard to the practice of philosophy. My contention is that while displacement is an issue that raises specific challenges to the practice of Western philosophy in an African context, it is in fact a defining feature of philosophy as such in search of its place in the world. In conclusion, I propose what I call a distopological approach towards a philosophical practice that takes seriously its place and inherent relation to displacement.     

A naturalistic pilot study assessing the impact of assessment pathways and intake methods within Improving Access to Psychological Therapies services

Fast access pathways characterise many Improving Access to Psychological Therapy (IAPT) services, allowing them to see increasing numbers of referrals year on year. At the same time, emerging research is highlighting potential care inefficiencies, including early treatment disengagement, inappropriate treatment allocation, less than optimal clinical outcomes, and repeat referrals. Integrating more stratified models based on in‐depth and comprehensive assessment techniques which include some therapeutic input could help better target interventions. This could lead to improved engagement and clinical outcomes, while also providing enough therapeutic support to those attending one session only. This pilot study assesses the impact of assessment pathways and intake methods involving a 90‐min face‐to‐face therapeutic consultation, compared with a 45‐min over‐the‐phone assessment session across two IAPT providers in the south of England, and three assessment pathways involving elements of either method and service. Using an observational analysis of routinely collected data across 12 months, intake scores, attendance data and clinical measures of reliable recovery and improvement were considered. The comparisons of intake method reported no significant differences when both services were included; however, there were significant differences in treatment effect sizes and session attendance on an assessment pathway basis. Where assessment sessions were delivered, there was a higher rate of disengagement between sessions one and two, indicating increased attrition. Based on the initial findings and supporting literature, there appears to great promise in exploring pathway modelling and intake processes within IAPT services.     

Creating Structure in a Time of Intense Stress: Treating Intimate Partner Violence

Violence is an increasingly visible problem in the United States, with the news and other forms of media bringing this into the forefront of the public’s awareness. Violence comes in many different forms, including intimate partner violence (IPV), which occurs for about 36% of women and about 29% of men across the United States. Given the high incidence in the United States, it is imperative to consider the best ways for mental health professionals to treat violence in relationships. Some professionals in the field have developed and utilized conjoint treatment models for working with couples who have a history of violence. This article presents the application of attachment theory to a conjoint treatment model for couples that have experienced violence. A case study is included to demonstrate the implementation of an emotionally focused therapy framework and provide a sample outcome of this treatment approach. The framework of this article provides clinicians with insight into how to approach working with violent couples in a safe and productive way. Mental health professionals are at the front lines of implementing evidence-based interventions and creating lasting change for the clients whom they work with.     

Sartre,The Condemned of Altona and the Critique of Dialectical Reason-to-come: Insanity or Bad Faith Running Away with Itself?

What for Sartre happens when bad faith goes so deep that one is no longer master of it? In The Condemned of Altona, Franz Gerlach, after an initial show of resistance, joins the Nazi cause and tortures prisoners of war in his charge. Fleeing home from Russia at the war’s end, he sequesters himself in the attic of the family mansion and attempts to absorb the guilt of the twentieth century by frantically arguing his case before a tribunal of scuttling crabs.

What does Sartre’s portrayal of hallucination tell us about the human condition and is it the result of insanity? As a harbinger for the Critique of Dialectical Reason (CDR), Sartre’s ontology has shifted away from an emphasis on human isolation and absolute freedom to a concern with how behaviour, even of an irrational kind, is a profound reflection of one’s place in a social hierarchy. Also a reflection of a CDR-type approach, Sartre’s views change regarding the status of truth and interpersonal relations. For while someone like Nausea’s Roquentin exhibits a redemptive value through introspection, fantasy and private experience, Franz’s behaviour points to a repeated failure to deal with social reality and the associated attempt to redeem his own existence by acting authentically towards others.     

Brain drain: A communitarian response to Brock and Blake

The problem of brain drain, the movement of skilled citizens of developing countries to developed ones, arises largely because of seriously unequal life prospects in different countries. Hence, there is something profoundly wrong with the brain drain, something that calls for a moral response. Brock and Blake offer such a response by debating the ethical rights and responsibilities of skilled professionals, and of the societies in which they live, from the perspective of moral liberalism. The aim of my paper is to develop a response to some of their arguments from the perspective of moral communitarianism, with particular reference to the work of one of its classical proponents in African philosophy, Kwame Gyekye.     

Spirituality as a Resiliency Quality in Xhosa-speaking Families in South Africa

The purpose of this qualitative study was to explore spirituality as a characteristic of family resilience in Xhosa-speaking families in South Africa. A parent, and in some cases an adolescent, represented each of the 51 families that participated. Participants were expected to respond to three open-ended questions regarding their family and identify factors or strengths that had recently helped their family. The results indicate that spirituality is an important coping resource. The core theme of spirituality consists of six related categories that facilitated the successful adaptation of the participating families after a crisis. These categories are Gifts from God; Guidance; God's Works; God's Plan; Prayer; and Faith.     

Danto’s Dialectic

Arthur C. Danto’s Analytical Philosophy of History has a Kantian ambition: to state the conditions that make historical knowledge possible and to show “the unhappy destiny” that attends attempts to extend modes of representation beyond these conditions. Even though Danto’s book fails to achieve this ambition, it succeeds in making a number of important—if neglected—suggestions in the course of its attempt. One concerns the significance of the progressive tense for our thinking about human agency. Another concerns the way agency can impact negatively on the possibility of foreknowledge.