The role and impact of affect in the process of resistance to persuasion

This investigation dealt with the role and impact of affect in the process of resistance. A total of 597 participants took part in the study in 4 phases spanning 6 weeks. Initial results indicated that the cognitive, affective‐anger, and affective‐happiness inoculation treatments all conferred resistance to persuasive attacks. Structural equation analyses were conducted on the cognitive, affective‐anger, and affective‐happiness experimental inoculation conditions in order to examine the process of resistance. The results across all 3 conditions revealed a direct path in which inoculation treatments directly induced resistance to persuasive attacks. However, indirect paths to resistance varied across the 3 experimental conditions. Cognitive inoculation treatments contributed to receiver threat and counterarguing output, which, in turn, enhanced resistance. Thus, the cognitive inoculation treatments triggered a process that is consistent with McGuire's theoretical explanation for resistance. By contrast, both affective‐anger and affective‐happiness inoculation treatments relied more heavily on elicited emotional responses. Finally, the results indicated that greater receiver involvement was positively associated with experienced anger and, therefore, indirectly contributed to resistance, whereas greater receiver self‐efficacy tended to dampen resistance.     

Catching up with wonderful women: The women‐are‐wonderful effect is smaller in more gender egalitarian societies

Inequalities between men and women are common and well‐documented. Objective indexes show that men are better positioned than women in societal hierarchies—there is no single country in the world without a gender gap. In contrast, researchers have found that the women‐are‐wonderful effect—that women are evaluated more positively than men overall—is also common. Cross‐cultural studies on gender equality reveal that the more gender egalitarian the society is, the less prevalent explicit gender stereotypes are. Yet, because self‐reported gender stereotypes may differ from implicit attitudes towards each gender, we reanalysed data collected across 44 cultures, and (a) confirmed that societal gender egalitarianism reduces the women‐are‐wonderful effect when it is measured more implicitly (i.e. rating the personality of men and women presented in images) and (b) documented that the social perception of men benefits more from gender egalitarianism than that of women.