Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability

As a method specifically intended for the study of messages, content analysis is fundamental to mass communication research. Intercoder reliability, more specifically termed intercoder agreement, is a measure of the extent to which independent judges make the same coding decisions in evaluating the characteristics of messages, and is at the heart of this method. Yet there are few standard and accessible guidelines available regarding the appropriate procedures to use to assess and report intercoder reliability, or software tools to calculate it. As a result, it seems likely that there is little consistency in how this critical element of content analysis is assessed and reported in published mass communication studies. Following a review of relevant concepts, indices, and tools, a content analysis of 200 studies utilizing content analysis published in the communication literature between 1994 and 1998 is used to characterize practices in the field. The results demonstrate that mass communication researchers often fail to assess (or at least report) intercoder reliability and often rely on percent agreement, an overly liberal index. Based on the review and these results, concrete guidelines are offered regarding procedures for assessment and reporting of this important aspect of content analysis.     

I Share,Therefore I Am: A U.S.−China Comparison of College Students' Motivations to Share Information About Climate Change

This study examines social cognitive factors that influence information sharing related to climate change. Survey data were collected in the United States and China. Social and epistemic motivations, negative emotion, and information seeking were significant predictors of information sharing in the U.S. sample. In the Chinese sample, however, social motivation and information seeking were the only significant predictors. These results suggest that psychological collectivism fosters information sharing. For theory development purposes, these findings suggest that besides information seeking and processing, the Risk Information Seeking and Processing model could account for information sharing as well, although evidence only surfaced in the U.S. sample. Practically, this study offers important pathways to improve information sharing related to climate change in the public sphere.     

Preferences of High- and Low-hope People for Self-referential Input

High-hope and low-hope research participants (males and females), as preselected on the basis of a dispositional self-report scale, choose freely between brief audiotaped messages that varied in depressive content. In the first experiment, the messages were of either positive or negative content. Highhope as compared to low-hope persons preferred listening to the positive tapes (no differences related to Gender), and this Hope main effect remained after the shared variance related to depression and positive and negative affectivity were removed. In a modified replication, the contents of the tapes were comprised of successful or unsuccessful goal-attainment statements related to hopeful thinking. High-hope as compared to low-hope persons again preferred to listen to the successful goal pursuit messages (no differences related to Gender), and this Hope main effect on listening choices remained after the shared variances related to depression, positive and negative affectivity, and self-esteem were removed. Implications are discussed.     

Status and the Motivational Foundations of Self-Monitoring

Based on their quantitative review of the self-monitoring literature, Gangestad and Snyder (2000, Psychological Bulletin, 126, 530–555) proposed that the self-presentational behavior of high self-monitors is designed to cultivate status within perceived hierarchical social structures. They suggest that high self-monitors may be more concerned with addressing status within unequal-status relationships, whereas low self-monitors may be more concerned with establishing equal-status relationships based on trust and genuineness. In this article, we address these proposed motivations by examining relevant self-monitoring literature that pertains to desire for status, perceptions of and responsivity to status, and the cultivation of status. In addition to discussing the implications of status for high self-monitors, we also consider the proposed desires of low self-monitors for equality and sincerity.     

Motivations for Political Discussion: Antecedents and Consequences on Civic Engagement

Scholarship on informal discussion of politics and current events has mainly focused on its cognitive, attitudinal, and behavioral effects. In comparison, fewer studies have addressed the antecedents of political talk. Using 2‐wave U.S. panel survey data, this study sheds light over 2 sets of motivations people may have for engaging in political conversation: civic‐oriented and social‐oriented goals; and their effects over civic participation. Using structural equation modeling, results suggest that both civic and social motivations are positive predictors of frequency of political discussion, and indirectly associated with civic engagement. From a theoretical perspective, these findings cast political talk as a more complex phenomenon than what deliberative theory suggests, and point to social motivations as an additional path to civic life.