The logo ‘visual thickness effect’: When and why it boosts brand personality

Although the literature suggests that logos impart symbolic meanings via visual elements that influence consumers' early evaluation of brands, few such elements have been studied, with others (e.g., logo thickness) awaiting scholarly investigation. According to the literature, visual thickness seems to influence perception of power and consumers' consequent judgments. This research tests and theorises the influence of the logo visual thickness effect on consumer behaviour. Results of five studies employing more than 4000 MTurk participants and 20 fictitious logos suggest that thick logos boost perception of brand personality mediated by a pronounced perception of brand power. In addition, the logo-thickness-induced perception of brand power is negatively moderated by consumers' level of perceived power of the self. Further, the perception of brand power induced by logo thickness is moderated by consumers' level of visuospatial sketchpad, meaning that people with high (vs. low) visuospatial sketchpad can cancel out the extraneous influence of logo thickness while evaluating the underlying brand, once the stimulus magnitude hits the salience threshold. Theoretical and managerial implications are accordingly provided.     

Standardization and decomposition of rates: Useful analytic techniques for behavior and health studies

Standardization and decomposition are widely used analytic techniques in population studies for adjusting the impact of compositional factors on rates. This study demonstrates the application of these methods to behavior and health studies. Bootstrapping is used to estimate standard errors of the component effects and to conduct significance tests for them. The authors have developed a Windows-based computer program that is demonstrated in the study for standardization and decomposition analysis by using empirical data on HIV seropositivity rates in two injection-drug-using populations in the northeastern United States.     

Relations of Machiavellian behavior with sales performance of stockbrokers

The hypothesis of a relationship between Machiavellian behavior and sales performance of Christie and Geis was tested with a sample of 110 stockbrokers. Scores on a measure called the Machiavellian Behavior scale were positively and significantly correlated with two self-reported measures of sales performance of the stock-brokers. Present results together with those of two earlier studies supported the hypothesis that salespeople with a Machiavellian orientation are likely to be more sucessful. Analysis of the data also indicated predictive validity and acceptable internal consistency of the Machiavellian Behavior scale. Limitations of the present study and a need for further research are discussed.     

When bees hamper the production of honey: lexical interference from associates in speech production

In this article, the authors explore semantic context effects in speaking. In particular, the authors investigate a marked discrepancy between categorically and associatively induced effects; only categorical relationships have been reported to cause interference in object naming. In Experiments 1 and 2, a variant of the semantic blocking paradigm was used to induce two different types of semantic context effects. Pictures were either named in the context of categorically related objects (e.g., animals: bee, cow, fish) or in the context of associatively related objects from different semantic categories (e.g., apiary: bee, honey, bee keeper). Semantic interference effects were observed in both conditions, relative to an unrelated context. Experiment 3 replicated the classic effects of categorical interference and associative facilitation in a picture-word interference paradigm with the material used in Experiment 2. These findings suggest that associates are active lexical competitors and that the microstructure of lexicalization is highly flexible and adjustable to the semantic context in which the utterance takes place.     

Differential Acculturation Among Pakistani American Immigrant Parents and Children

The purpose of this study was to explore relations between acculturation patterns of mothers and fathers, and parents and children. The sample consisted of 102 children (52 boys and 50 girls) and 204 parents (102 mothers and 102 fathers) drawn from three cities in the Eastern United States. Children ranged in age from nine through 13 years (M = 11 years). Mothers ranged in age from 29 through 50 years (M = 38 years), and fathers ranged in age from 32 through 56 years (M = 44 years). Measures used were Bicultural Attitude Scales for Parents and Children. Results showed significant correlations between the cultural orientation of mothers and fathers, as well as between parents and children. Results also showed that both parents (fathers and mothers) and children had a significantly greater orientation toward their heritage culture (Pakistan) than toward their host culture (the U.S.). But the level of orientation toward the heritage culture was significantly higher for parents than for children. In addition, boys showed significantly higher orientation toward the host culture than did girls.     

Tapping into the Potential of Academic Diaspora for Homeland Development: the Case of Nigeria

Academic Diaspora populations are an important resource that can be harnessed by home governments for national growth and development. Nigeria’s academic Diasporas provide an opportunity for Nigeria’s tertiary institutions to connect to the global knowledge community and for the government to utilize their skills and resources toward national innovation and growth. This paper examines the contributions of Nigeria’s academic Diaspora populations by analyzing their various modes of engagement in Nigeria’s development. The paper uses a review of relevant literature and responses from a questionnaire survey of 45 Nigerian international academics. Using the theoretical lens of the Diaspora Option Theory, the paper observes that the academic Diaspora has made significant contributions to Nigeria’s development but that the benefits of these contributions can be enhanced through proper government engagement and coordination.     

Students’ Responses to Improve Environmental Sustainability Through Recycling: Quantitatively Improving Qualitative Model

This study attempts to contemplate the respondents’ behaviors regarding recycling, with the purpose of identifying the factors that influence their behaviors. The study is based on a survey that was conducted with 230 nationwide university students and guidelines borrowed from the Theory of Planned Behavior and The Theory of Reasoned action. The data collected was evaluated by applying the Structure Equation Modelling technique. The study concluded that peoples’ attitudes are largely subject to the moral values and general norms of their own society. Additionally, an individual’s response towards recycling is greatly determined by the extent of his/her awareness towards the environment, as well as his/her personal knowledge. Another conclusion was that an individual’s past experience towards recycling contributes to his/her attitude (willingness or apprehension about recycling) in the future. Furthermore, although the convenience and cost of recycling were found to be reasonably significant determinants about one’s recycling behavior, it was determined that time commitment is the most decisive factor that influences an individual’s willingness to or not to recycle. The study’s findings have not only established the authority of Theory of Planned Behaviour and Theory of Reasoned Action, but it has also presented propositions and recommendations for future research. The inferences were based on the study’s respondents, hence, so their validity can be applied to various scenarios involving local educational institutions or government structures. The goal of the study is to encourage people to engage in positive recycling behavior.     

Implicit word learning benefits from semantic richness: electrophysiological and behavioral evidence

Words differ considerably in the amount of associated semantic information. Despite the crucial role of meaning in language, it is still unclear whether and how this variability modulates language learning. Here, we provide initial evidence demonstrating that implicit learning in repetition priming is influenced by the amount of semantic features associated with a given word. Electroencephalographic recordings were obtained while participants performed a visual lexical decision task; the complete stimulus set was repeated once. Repetition priming effects on performance accuracy and the N400 component of the event-related brain potential were enhanced for words with many semantic features. These findings suggest a novel and important impact of the richness of semantic representations on learning and plasticity within the lexical-conceptual system; they are discussed in their relevance for assumptions concerning basic mechanisms underlying word learning.     

Further Life Experiences Informing the Death and Adjustment Hypotheses

The meaning of life is never straight to us humans. At different turns of life, we perceive different meanings that are offered to us by our own lives. Near one’s death, professional disaster, enmity, family suffering, and fears for life all have their own dimensions. Nevertheless, when summing up, they seem to revolve around the same central themes again and again. In this article, we tried to offer the insights that we found from some very significant and traumatic events of our own lives through the spectacles of our theory—“Death and Adjustment Hypotheses.” Our life is always important; so is our peace and safety. But when we lose our values, we lose everything. It is often that we try to live through our offspring; however, it is our morality and humane values that can ultimately save them from the traumas of life and see them meaningfully through life and death as transcendental beings.