Self-reported change in health behaviour after a mass media-based health education campaign

A comprehensive short-term fund-raising campaign, was launched in 1987 by a health charity organization in cooperation with the only Norwegian TV-channel covering the whole country. The campaign which was extensively announced on TV and other media and which involved large proportions of the population, finished up with a six hour TV-show on the fund-raising day. Because a considerable amount of information on prevention of heart disease was presented in connection with the campaign, it is presently evaluated as a nationwide health education campaign. Twenty-two per cent of the population reported changes in one or more habits in connection with the campaign (one third of them took more exercise, while one quarter reduced/quit their smoking). Health behaviour change among family/friends, reported new knowledge of health and worry created by the campaign, were the factors most clearly associated with self-reported behaviour change. The paper discusses the magnitude of the effects of the campaign in relation to the study design, and the importance of social environment and fear arousal on health behaviour.     

Simone de Beauvoir's Ethics of Freedom and Absolute Evil

Simone de Beauvoir held that human experience is intrinsically ambiguous and that there are no values extrinsic to experience, but she also designated some actions as absolute evil. This essay explains how Beauvoir utilized an intrinsic absolute value to ground an action‐guiding principle of freedom that justifies her notion of evil. Morgan's analysis counters Robin May Schott's objections that Beauvoir failed to systematically justify her notion of absolute evil and that Beauvoir shifted from a “logic of action” to a “logic of history” when she utilized the concept.     

WILLIAM MCDOUGALL,AMERICAN PSYCHOLOGIST: A RECONSIDERATION OF NATURE‐NURTURE DEBATES IN THE INTERWAR UNITED STATES

The British‐born psychologist William McDougall (1871–1938) spent more than half of his academic career in the United States, holding successive positions after 1920 at Harvard and Duke universities. Scholarly studies uniformly characterize McDougall's relationship with his New World colleagues as contentious: in the standard view, McDougall's theory of innate drives clashed with the Americans’ experimentation into learned habits. This essay argues instead that rising American curiosity about inborn appetites—an interest rooted in earlier pragmatic philosophy and empirically investigated by interwar scientists—explains McDougall's migration to the United States and his growing success there. A review of McDougall's intellectual and professional ties, evolving outside public controversy, highlights persistent American attention to natural agency and complicates arguments voiced by contemporaries in favor of nurture.     

Acquiring Resources from Intimates When Obligation Substitutes for Persuasion

The acquisition of needed resources is a necessary part of human activity. Persuasion is a tool that can be used to acquire commodities. However, because of obligations inherent in intimate relationships, the necessity of elaborated persuasive messages is lessened Furthermore, when an intimate's request is rejected, negative responses and counterpersuasion are likely. This article presents the results of a study in which three measures of intimacy are related to the obligation to grant requests for resources, the obligation to offer resources in a time of need, characteristics of requests for resources, and characteristics of responses to rejection. Although not all three measures yielded identical results, increasing intimacy with a potential helper increased obligations to grant requests for resources, and obligation to offer resources in a time of need. Moreover, increasing intimacy was negatively associated with request elaboration, frequency of explanations, and inducements. When responding to rejection, increasing intimacy was negatively related to forgiving statements and positively related to counterpersuasion. Finally, after rejection, intimates composed messages, judged to be less polite than those that contained their initial request. The politeness of postrejection messages created by nonintimates was not perceived to differ from that of their initial requests.