别开虚掩的门

一个公司总经理对全公司的职员说,8楼的一间房间门没锁,但你们都不准进去。接下来的日子,虽然大家都十分好奇,但谁都没有进8楼那个房间。又招了一批新员工。总经理再次把这个话题重复了一遍,却     

内在锚与外在锚对锚定效应及其双加工机制的影响

通过2（外在锚类型：高锚VS低锚）×2（内在锚类型：有VS无）被试间设计,考察不同锚定信息来源：由外部世界提供的外在锚与个体自身内部产生的内在锚信息对锚定效应及其加工机制的影响。结果发现：（1）当内在锚不存在时,外在高低锚组的估计值有显著差异,当内在锚存在时此种差异变得不显著;（2）当内在锚存在时,外在高低锚组被试的答题反应时有显著差异,内在锚与外在锚一致时反应时比不一致时更快,当内在锚不存在时,此种差异变得不显著。实验结果表明,当锚定调整机制与选择通达机制同时存在时,前者更占优势;锚定信息一致性会影响不同加工机制的启动,一致的信息会激活选择通达机制,不一致的信息则会激活锚定调整机制。     

习惯研究的现状与展望

习惯是一种由某特定线索引发并指向某特定目标(包括外显目标与内隐目标)的自动化反应。它具有过去有行为的重复、环境线索的稳定与自动化的反应等特征。关于习惯的测量方式主要采取自我报告法（如自我报告过去行为频率、自我报告习惯频率、自我报告习惯索引等）和反应频率测量法。对习惯的形成的理论解释主要有环境促进、态度促进、目标促进等几种观点。未来研究应继续深入探讨习惯的本质、整合形成机制的相关理论及开发更可靠方便的测量工具。     

心理账户的认知标签与情绪标签对消费决策行为的影响

Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Mental accounting proposes that people utilize a set of cognitive labels to evaluate their financial activities, each of which is associated with different preferences to consume (Levav & McGraw, 2009; Kahneman & Tversky 1984; Thaler 1985, 1990). Mental accounting researchers have shown that windfall gains are spent more readily and frivolously than ordinary income. Consumers prefer to spend their windfall gains on hedonic consumptions but spend their ordinary incomes on utilitarian consumptions. Levav and McGraw (2009) suggested that emotional accounting, including people’s feelings about money, also influences consumer choices. When people have negative feelings toward windfall, they opt to make utilitarian expenditures. However, the process of how cognitive (windfall or ordinary income) and affective (positive or negative emotion) tags interact in consumer behavior was not explored. This study proposes that both cognitive tag and affective tags in mental accounting affect consumer decision making. The objective of this study is to explore the interactive effect of cognitive and affective tags in mental accounting on consumer decision through four studies. In studies 1a and 1b, the effect of cognitive and affective tags in mental accounting on consumer decision making behavior was measured. Study 1a showed that the positive tag of windfall income is preferred for hedonic consumption, whereas the negative tag of windfall income is preferred for utilitarian consumption. Both positive and negative tags of ordinary income are preferred for utilitarian consumption. Study1b utilized a field study to examine actual consumption behavior. The results showed that when people received 15 Yuan RMB as ordinary income, they prefer to spend it on utilitarian consumption regardless of the positive or negative emotion they feel. However, they receive 15 Yuan RMB as windfall income, they prefer to use it for hedonic consumption in the positive emotion and for utilitarian consumption in the negative emotion. Studies 2a and 2b attempted to explore the reason of negative emotion can make windfall income turn from hedonic to utilitarian consumption. Study2a found that when people expect to feel guilty about spending windfall income on hedonic consumption, they would avoid hedonic consumption. Study2b found that when people felt guilty about windfall income, they tend to avoid hedonic consumption. Compared with the low guilt level group, the high guilt level group prefers to use windfall income for utilitarian consumption. These results suggest that cognitive and affective tags influence consumer behavior. The influence of cognitive tag on consumer decision presents the “cognition match effect”, whereas the influence of affective tag on consumer decision presents the “affect match effect”. Both tags also have an interaction effect on consumer decision. Guilt may be a mechanism that results in the negative tag of windfall being preferred for utilitarian consumption.     

锚定效应的研究范式、理论模型及应用启示

锚定效应是普遍存在的一种现象,它是指在不确定状态判断过程中,人们会以最初的信息作为参照点来调整对事件的估计,这往往会导致得出错误的判断。本文首先阐述了锚定效应的相关概念及经典研究范式,后者包括语意启动范式、数值启动范式、自发锚与外部锚启动范式等。然后对锚定效应的不充分调整启发模型、锚定调整模型、选择通达模型、双加工模型以及神经心理模型等进行了深入的探讨,并总结了锚定效应在经济管理等领域中的应用。最后指出了锚定效应的研究局限及未来的研究发展方向。     

贾庆林与全国性宗教团体负责人举行迎春座谈

新华社北京2月12日电(记者李斌)中共中央政治局常委、全国政协主席贾庆林12日邀请全国性宗教团体负责人到中南海座谈,共同迎接即将到来的中华民族传统节日春节,并代表中共中央和胡锦涛总书记向全国宗教界人士和广大信教群众祝贺新春佳节。     

新加坡医疗体制及公立医院改革的深层逻辑

分析了新加坡医疗体制的现状;新加坡医疗体制与公立医院改革包括从社会安全网和国家福利哲学的整体角度建设医疗保障与监督体系;系统化思考和实施公立医院的内外部改革;通过动态治理和彻底执行以满足环境变化和国民需求;提升医生群体的地位;合理分流病人.这种思考逻辑、实施路径为中国医改提供借鉴.     

时间与金钱概念对消费者购买决策的不同影响及其心理机制

时间与金钱是影响人们消费行为决策的两种不同的重要资源。消费者在进行产品购买时, 常常会受到商家广告语和购物环境中所隐含的时间或金钱概念的影响, 从而做出不同的决策。具体而言, 时间与金钱概念会对消费者的购前决策、购中决策及购后决策三个方面产生不同的影响。从双加工理论的角度来看, 产生这种不同影响背后的心理机制在于时间与金钱概念启动了个体不同的认知加工方式和思维定势, 进而影响了消费者不同的购买决策。未来的研究方向有：(1)细化时间和金钱概念启动对消费者购买决策的不同影响; (2)考虑时间与金钱的权衡对购买决策的影响; (3)进一步探究时间和金钱概念的激活对购前决策的不同影响; (4)探讨时间概念与金钱概念对购买决策不同影响的神经机制。     

“时间贫穷”对跨期决策和前瞻行为的影响及其认知机制

紧张的社会节奏使人们感觉时间正在变少,从而产生时间匮乏的心理感知和思维模式,这一现象概括为"时间贫穷"。"时间贫穷"会对个体认知判断、情绪和行为控制力产生重要影响。通过行为科学和认知神经科学相结合的研究方法,从行为反应-心理机制-神经机制三个层面研究时间贫穷对跨期决策和前瞻行为的影响。研究分为3个部分:(1)时间贫穷对个体认知判断、情绪和行为控制力的影响;(2)时间贫穷对跨期决策的影响;(3)组织中时间贫穷对前瞻行为的影响。通过系列研究,拟解决3个关键问题:(1)时间贫穷如何影响人们的认知判断,导致非理性决策行为?(2)时间贫穷影响认知判断和跨期决策的神经机制究竟是什么?(3)时间贫穷对管理决策带来哪些挑战?对这些问题的深入探讨,不仅对行为决策理论的发展有重要贡献;而且对组织如何进行有效的管理制度设计,避免个体和组织陷入"时间贫穷陷阱",同样有很强的实践意义。