Altering contingencies to facilitate compliance with traffic light systems

The effects of altering light pattern sequences on driver compliance at a busy, urban intersection were explored. The baseline light timing sequences resulted in only 46.8% of drivers stopping at the yellow or red lights. Using an A-B-C design, we altered light pattern sequences that increased the probability of drivers stopping at the signals to 88.8% and 98.8%. These findings indicate that traffic light contingencies have potent effects in influencing driver behaviors at busy intersections. Following completion of the study, the traffic engineer approved the permanence of the light timing pattern that increased traffic rule compliance. Accident data collected before and after the light timing changes indicated a reduction in automobile accidents.     

One-gun-a-month: Measuring public opinion concerning a gun control initiative

State lawmakers in Virginia recently approved a measure to limit to one the number of handguns a person can purchase within a thirty day period. In the months preceding the law's approval, a survey was conducted to measure the level of public support for the proposed initiative. The results of the survey were provided to lawmakers and other high level government officials in an effort to provide policymakers with objective data for gauging support (or non-support) for the proposal. Past public opinion polls which have measured attitudes concerning gun control reveal differences in the levels of support with regard to such factors as individual gun ownership and region of residence. The following research reveals the sentiment of one State's citizenry toward a specific handgun control measure by focusing on how responses varied across selected sub-groups within the sample.     

On the naming of color words and color patches

Subjects can name color words faster than they can name color patches. To account for that effect, a generic model of naming is described which assumes that words access the mental lexicon directly, whereas color patches do so only indirectly via an initial imaginal or semantic representation. However, Lund (1927) reported that the naming advantage for words disappeared when all the items to be named on a page were the same (i.e., they were blocked). In the present study, three experiments are reported that were designed to provide a clearer empirical definition of Lund’s blocking effect and to ascertain the extent to which it requires a modification of the generic model. The blocked lists had 50 items arranged into 10 blocks, with each block homogeneous with respect to color. The block lengths were either all a predictable length of 5 items or they varied randomly from 1 to 9 items. The data indicated the following: (1) The blocking effect occurred even when the task required a full identification of each item, and (2) the blocking effect was confined to within-block transitions. Blocking seemed to eliminate the word advantage by allowing the subject to re-use the lexical entry used for the immediately prior item, which is consistent with the generic model.     

Beauty Is Only "Name" Deep: The Effect of First-Name On Ratings of Physical Attraction

College students ( n = 197) voted to select a beauty queen from among six photographs equivalent in physical attractiveness, as determined by rankings of 35 students from a separate university. Half the photographs bore a desirable first-name and half were assigned an undesirable first-name. As predicted, firstname had a significant effect on physical attraction: Girls with desirable firstnames received 158 votes to 39 for those with undesirable names. These data were discussed in terms of an additive, rather than an interactive, effect, due to the nature of the task. The strength of these findings was related to the study's ecological validity.     

Determinants of competitive performance expectancies of young male athletes1

Although performance expectancies have been shown to be important mediators of achievement behavior, few specific determinants of personal expectancies have been identified, the ecological validity of previous results is limited, and factors influencing group performance expectancies have not been determined. Therefore, the purpose of this field study involving 11- and 12-year-old male soccer players was twofold. First, we examined specific intrapersonal and situational factors influencing players' pregame personal and team performance expectancies. Second, we investigated the effects of winning and losing a competitive soccer game on players' postgame team expectancies involving a hypothetical rematch with the identical opponent. The pregame findings revealed that (a) the intrapersonal factors of ability and self-esteem were related to personal performance expectancies while competitive trait anxiety was not, and (b) the situational factors of past win-loss record and a prior game win or loss against the same opponent influenced team performance expectancies. The postgame findings revealed that future expectancies were affected by the interactive effects of game win-loss and self-esteem.     

A test of the circumvention-of-limits hypothesis in scientific problem solving: the case of geological bedrock mapping

Sources of individual differences in scientific problem solving were investigated. Participants representing a wide range of experience in geology completed tests of visuospatial ability and geological knowledge, and performed a geological bedrock mapping task, in which they attempted to infer the geological structure of an area in the Tobacco Root Mountains of Montana. A Visuospatial Ability × Geological Knowledge interaction was found, such that visuospatial ability positively predicted mapping performance at low, but not high, levels of geological knowledge. This finding suggests that high levels of domain knowledge may sometimes enable circumvention of performance limitations associated with cognitive abilities.     

An analysis of the role and trait components of sex-biased occupational beliefs

This study investigated the role and trait components of sex-biased occupational beliefs. A repeated-measures analysis of variance design was used to assess the agreement patterns of 198 female and male undergraduates to three types of sentences: (1) traits necessary for a variety of occupations (job requisites); (2) the relative possession of these traits by men and women (traits); and (3) the relative suitability of women or men for these occupations (roles). A significant sex of subject by sentence type interaction was found, indicating that the sex of the subjects as well as the type of sentence (job, role, or trait) contributed to overall occupational beliefs. Moreover, tests of the simple main effects revealed that sentence type was significant for both females and males, and that sex was significant within two of the three levels of sentence type: job requisites and role statements. The results indicated that greater understanding of occupational stereotyping may be attained through research aimed at distinguishing between role and trait components of job stereotypes.This research was completed as part of the first author's doctoral dissertation research while supported by an NIMH Traineeship at Michigan State University. Use of the Michigan State University computer facilities was made possible in part through support from the National Science Foundation.     

An empirically derived scoring system for intermale aggression in mice

Scoring systems used to assess intermale aggression have been characterized by arbitrary scales and wide variability in the behaviors selected for measurement. The use of such different systems severely limits the ability of investigators to make meaningful comparisons among studies and indicates that there is a need for a common, statistically derived evaluative system for intermale aggression. We measured the frequency and duration of five major components of agonistic behavior exhibited by intact males toward olfactory bulbectomized stimulus males and then analyzed the data using a number of univariate and multivariate procedures. The results were used to generate two statistically based scoring systems, one a short-form index and the other a composite index for more detailed studies of aggression. It is hoped that these statistically derived systems will be adopted by other investigators to increase methodological congruence in the field.     

Rights, Wrongs, and Aristotelian Egoism: Illuminating the Rights/Care Dichotomy

Since the recent work of Carol Gilligan, Nel Noddings, and others, it has become commonplace in moral philosophy to employ a dichotomy between an ethics of "Care" and an ethics of "Rights." Gilligan claims that men and women view moral issues in fundamentally divergent ways. Responses to moral problems tend to divide along lines emphasizing respect for rights, in the case of men, and caring for others, in the case of women. Inspired by these findings, several authors have classified moral theories in two basic camps, revolving around the injunction to care or the mandate to respect rights. While many concede that the Care and Rights perspectives are not mutually exclusive, it is increasingly common to view ethicists as forced to choose between these two types of theories.