Do maximizing consumers engage more in conspicuous consumption?

While much of the previous research has examined the influence of consumers' social and economic states on conspicuous consumption, little attention has been paid to the potential role that consumers' decision-making tendency plays. This study investigates whether, how, and when maximizing, as a type of decision-making tendency (both dispositional and situationally primed), influences subsequent decisions regarding conspicuous consumption. Four studies were conducted, revealing that maximizing consumers are more likely to engage in conspicuous consumption than non-maximizing consumers (Studies 1 and 2). The need for status serves as the underlying mechanism behind this behavior (Study 3). In addition, the observed effect holds only when the situation is public but disappears when it is private (Study 4). As one of the first investigations into the effect that maximizing has on a type of consumption, these findings offer valuable contributions to both theory and practice.     

CULTURAL ADAPTATIONS AND DIFFUSION FOR MANAGERIAL STRATEGIES AND RESPONSES IN HONG KONG

This paper addresses the issue of cultural adaptations and diffusion for managerial strategies in host societies to which work enterprises are not indigenous in terms of their capital and management or either. With illustrations drawn from a series of case-studies of work organisations in Hong Kong managed respectively by Chinese, British and Japanese capital, there was an appearance of support for the thesis of ‘cultural’ determinism and its implications for strategical adaptations in work organisations. The implication was drawn that the Oriental nexus of altruism, trust and subtlety could be rooted in the more laudible and perhaps global influence of Confucianism. Some subsequent issues are raised. First, the problem of cultural adaptation is not specific to multinationals or foreign firms visiting from outside but also applies where the management and their ethic background are not indigenous. The other issue is the extent of cultural adaptation within work organisations, as determined by the degree of affinity with a common mother culture. The paper suggests that a common denominating mother culture can serve a strategical starting point to bring about intra-organisational and organisation-society link and harmony.     

A structural comparison between state and trait self-regulation models

State and trait-regulation models were compared in 315 eleventh-graders using simultaneous confirmatory factor analysis. Each of the first-, second-, and third-order factor models was found to describe the data from both state and trait measures well. In both state and trait self-regulation models, the third-order factor, self-regulation, is composed of metacognition and effort, and the second-order factor, metacognition, is composed of awareness, cognitive strategy, planning, and self-checking. Findings of invariant factor loadings and factor correlations across state and trait measures indicate that the state and trait self-regulatory factor structures are similar. Unlike the state-trait distinctions found in affective personality domain, clear state-trait distinction was not found in this cognitive domain. In both measures, students who engaged more frequently in metacognitive activities and effort use in their mathematical problem solving performed better than those who did not.     

Misalignment effects in 3-D versions of Poggendorff displays

Strong misalignment effects are found in three-dimensional (3-D) versions of Poggendorff displays viewed binocularly. The components of the standard 2-D Poggendorff figure—the parallels and the oblique segments—were presented in 3-D depth as a flat rectangular object with occluding edges and an oblique line situated behind the object. Three experiments investigated the misalignment effects under three different observation instructions: Subjects were told to look at the oblique (Experiment 1), at the rectangle (Experiment 2), or at the background (Experiment 3). Experiments 1 and 2 examined the effects on judgments of alignment of varying the distance in depth that separates the oblique from the rectangle. Experiment 3 examined the effects of varying the distance between the fixated background and the 3-D Poggendorff figure. Both standard and reversed misalignment effects were obtained. When the viewing condition produces crossed disparity for the oblique, perceived misalignment occurs in the usual Poggendorff direction, but it is reversed with uncrossed disparity. Moreover, the amount of misalignment is related to the amount of disparity, and it can be much stronger than is usual in the 2-D versions of the Poggendorff. The misalignment effects can be explained by binocular integration to produce a single cyclopean image.     

A comparison between the development of the appearance-reality distinction in the People's Republic of China and the United States

A study of the appearance-reality distinction in American 3- to 5-year-olds was replicated with Chinese 3- to 5-year-olds. The error patterns, age changes, and absolute levels of performance were similar in the two samples. It was speculated that the acquisition of this distinction may be a universal, possibly age-linked development that is probably fueled by experiences with appearance-reality discrepancies that are available in all cultures.     

平行斜线诱导的垂直错觉之规律及原因初探

此实验测定了20个大学生和青年工人的垂直错觉。错觉模式的诱导部分为一组平行斜线,测试部分为差不多互相垂直的竖直线和水平线。在平行斜线诱导下,被试产生了把测试部分看成垂直的错觉。错觉量的大小与诱导线的倾斜角度有关。把此错觉模式的诱导部分与测试部分分开,以实体镜观察时(一个眼各看一部分,两眼同时观察)则没有发生错觉,说明此错觉最初可能发生于视网膜上。此错觉可用侧抑制理论来解释。